Unit 1 Advertising reading课件

课件21张PPT。高 一 英 语Module 4 Unit 1
Reading-1
AdvertisementsFast-readingRead the article quickly and answer the questions on P2.Careful-readingRead the article carefully and answer the questions on P4.(C1)True or false according to the text.
1. Everybody enjoys seeing and hearing all
kinds of advertisements.
2. All advertisements encourage people to
buy products.
3. Public service advertisements are
intended to educate people.
4. Not all commercial advertisements tell
people the complete truth.
5. Some commercial advertisements may
play some tricks on customers.F
F
T
F
T6. The language used in advertisements is
usually very persuasive and creative.
7. China began to use PSAs to educate the
public in 1986.
8. Public service advertisements are made to
encourage people to buy more products.
9. It is possible that some customers may be
persuaded to buy something that they don’t
need.
10. People can learn something from public
service advertisements.T
T
F
T
TChoose the correct answer according to the text.
1. Which of the following is true according to
this reading passage?
A. All people enjoy seeing and hearing all
kinds of advertisements.
B. Many people think advertisements are the
most important in their everyday life.
C. Many people are quite used to seeing and
hearing various advertisements.
D. All advertisements give people very
important information.C2. The writer of this reading passage wants
to ______.
A. tell his readers what are advertisement
B. share some important information about
advertisements with readers
C. tell his readers how important
advertisements are
D. tell his reader why people are used to
seeing and hearing all kinds of
advertisementsB3. Which of the following can not be regarded
as an advertisement ______?
A. ‘Yes to life, no to drugs.’
B. ‘Project Hope---school every child.’
C. ‘Good to the last drop.’
D. ‘The car accident kills four passengers.’D4. The main difference between commercial
advertisements and public service
advertisements is that ______.
A. public service advertisements cost only a
little money while commercial ones cost a lot
B. public service advertisements deal with public
issues but commercial ones don’t
C. commercial advertisements sometimes deal
with serious social problems
D. public service advertisements tell the complete
truth but commercial ones don’t B5. Some of the advertisements are clever
because ______.
A. they don’t tell the complete truth to
customers though they don’t lie
B. they use the most beautiful language
and images
C. they are made so beautiful and can be
found almost everywhere
D. they don’t tell lies directly to the customersA6. Which of the following topics will be talked
about in a public service advertisement ____?
A. A new car factory that will be built in China
next year.
B. A good harvest of oranges is expected this
year.
C. Tea will take the place of coffee.
D. A paper bag will make your home cleaner.D Find the missing words and complete the following sentences according to the text.
1. Advertisements use __________ language and ________ images to encourage customers to buy a
product or service or _______ in an idea.
2. Advertisements can be _______ into two major ______ commercial advertisements and public service advertisements. persuasiveexciting believedividedtypesFind the missing words and complete the following sentences according to the text.
3. Public service advertisements are used to _______ people about health, safety or some other large ______ issues.
4. Not all commercial advertisements tell people the _________ truth and sometimes some of they will play some ______ on customers.educatesocialcompletetricks5. Customers should be ______ of the methods _____ in advertisements to try and sell us things.
6. The government sometimes uses public service advertisements, which are often used for _____, to educate people about some issues that ______public welfare. awareusedfreeaffect
7. _______ some commercial advertisements sometimes don’t lie, we should learn to be _____ about them.
8. All public service advertisements are meant to be _______ and we should _____ something from them.Thoughsmart helpfullearn A creative idea by a Fitness Company. Commercial ads or PSAs?Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights.Commercial ads or PSAs?Don't drink and drive!
Pretty straightforward message.
You get to see how your car is going to look like.This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has a large space. Commercial ads or PSAs?Commercial ads or PSAs?The message reads ‘Deaths from car accidents: 370,
Deaths from smoking-related causes: 6,027, Quit now before it kills you.’an advertisement found in Vancouver during the National Non-Smoking WeekCommercial ads or PSAs?This ad is for plastic surgery. (整形手术)Homework Finish off D on page 4 and E on page 5.