Unit 1 Advertising reading
文档属性
| 名称 | Unit 1 Advertising reading |  | |
| 格式 | rar | ||
| 文件大小 | 2.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2011-04-09 06:17:00 | ||
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文档简介
课件20张PPT。M4 Unit 1 Reading AdvertisementsStep 1 Lead in
Magic Dancing rubber bandWhat do you think of this gift?Enjoy some advertisementsWhat is it advertising?Protect water.
Protect ourselves.What does the ad want to tell us? Type1 Type2commercial ads
(to persuade to buy )PSAs
(to teach)Step 2 Fast-reading 1. What do ads try to persuade people to do?
2. What do PSAs aim to do?
To buy a product or service or to believe
in an idea.They aim to teach us and help us lead better lives.1.Most people are not aware of how many ads are around them.
2. PSAs are only found in newspapers and on TV.
3. An ad warning people against smoking is an example of a PSA.
4. Commercial ads can give us valuable information about how to live our lives.
5. PSAs and commercial ads use some of the
same methods.PSAsStep 3 T or F questions TFFTTnot onlyFind out the similarities and the differences between commercial ads and PSAs.Step 4 Group workSimilarities
Differences
Methods
PurposeCostReliance(可靠性)Places SimilaritiesCommercial
ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazines
the Internet radio TVattractive pictures
clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferencesWhat is an ad?
Does an ad tell people the
complete truth?Step 5 Task-based Reading
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion
(para 5)Supporting
details
(para 2 - 4)
attractiveExpository writing （说明文）Introduction of subject
Supporting details
ConclusionStep 6 Reading strategy
the basic format
Take Para 4 PSAs for exampleSubject: PSAs use some of the same methods, but they are made to ___________________.
Supporting details :
PSAs aim to
_________________________________________
(2)There are also PSAs that
_________________________________________
(3) Other PSAs teach people
_________________________________________
Conclusion: We can learn _______ from them.teach us and help us lead better lives.
educate people to support public service projects.a lotserve the publichow to live healthy lives.
Do you like watching ads? Why or why not?Step 7 Discussion Whether we like it or not, advertisements have become a part of our life. What we can do is to be smart about them .Suggestion:You can tell the ideals of a nation by its advertisements.
从一个国家的广告可以看出这个国家的理想。 Homework 1.Read the passage after the class. 2.Write an article about the good points and bad points of the ads. 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。参考词汇：艺术享受 artistic enjoyment Nowadays, more and more advertisements appear in newspapers, broadcasts as well as magazines. People have different opinions on advertisements.
Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods due to advertisements. Moreover, they can gain not only knowledge of goods but also have artistic enjoyment. Different from those people, many others feel annoyed to be interrupted when they are watching TV. What’s more, they think advertisements are very unpleasant. They often fall for false advertisements on which some of them always waste a great deal of time and money. So they think advertisements should be limited.
As far as I am concerned, whether you like it or not, advertisements have become a part of our life. What we can do is to be smart about them and the products and services they promote.
Magic Dancing rubber bandWhat do you think of this gift?Enjoy some advertisementsWhat is it advertising?Protect water.
Protect ourselves.What does the ad want to tell us? Type1 Type2commercial ads
(to persuade to buy )PSAs
(to teach)Step 2 Fast-reading 1. What do ads try to persuade people to do?
2. What do PSAs aim to do?
To buy a product or service or to believe
in an idea.They aim to teach us and help us lead better lives.1.Most people are not aware of how many ads are around them.
2. PSAs are only found in newspapers and on TV.
3. An ad warning people against smoking is an example of a PSA.
4. Commercial ads can give us valuable information about how to live our lives.
5. PSAs and commercial ads use some of the
same methods.PSAsStep 3 T or F questions TFFTTnot onlyFind out the similarities and the differences between commercial ads and PSAs.Step 4 Group workSimilarities
Differences
Methods
PurposeCostReliance(可靠性)Places SimilaritiesCommercial
ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazines
the Internet radio TVattractive pictures
clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferencesWhat is an ad?
Does an ad tell people the
complete truth?Step 5 Task-based Reading
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion
(para 5)Supporting
details
(para 2 - 4)
attractiveExpository writing （说明文）Introduction of subject
Supporting details
ConclusionStep 6 Reading strategy
the basic format
Take Para 4 PSAs for exampleSubject: PSAs use some of the same methods, but they are made to ___________________.
Supporting details :
PSAs aim to
_________________________________________
(2)There are also PSAs that
_________________________________________
(3) Other PSAs teach people
_________________________________________
Conclusion: We can learn _______ from them.teach us and help us lead better lives.
educate people to support public service projects.a lotserve the publichow to live healthy lives.
Do you like watching ads? Why or why not?Step 7 Discussion Whether we like it or not, advertisements have become a part of our life. What we can do is to be smart about them .Suggestion:You can tell the ideals of a nation by its advertisements.
从一个国家的广告可以看出这个国家的理想。 Homework 1.Read the passage after the class. 2.Write an article about the good points and bad points of the ads. 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。参考词汇：艺术享受 artistic enjoyment Nowadays, more and more advertisements appear in newspapers, broadcasts as well as magazines. People have different opinions on advertisements.
Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods due to advertisements. Moreover, they can gain not only knowledge of goods but also have artistic enjoyment. Different from those people, many others feel annoyed to be interrupted when they are watching TV. What’s more, they think advertisements are very unpleasant. They often fall for false advertisements on which some of them always waste a great deal of time and money. So they think advertisements should be limited.
As far as I am concerned, whether you like it or not, advertisements have become a part of our life. What we can do is to be smart about them and the products and services they promote.