lesson 29 how to push a Product教学设计
（一）教学目标：
1.知能目标
1）Enable students to use some new words and phrases. 2）Enable students to talk about saving tigers
3) Enable students to know how to make an ad and push a product.
过程目标
1) To train students’ imitative ability. 2) To train students’ ability to search for the information.
情感目标：
To train students’ team work spirit by working in groups..
教学重点：
1. Students can use new expressions to talk about saving tigers
2. Students know how to make an ad and push a product.
教学难点
How to enable the student to talk about pushing a product.
教学过程
IX. Procedure: 1. Class opening: 1) Greet in everyday English .
2 Step1:lead in Watch an ad for IPAD pro.
引出本课话题---advertising和新单词customer,
battle,
shine,
similar. Step2: Listening Listen to the tape and fill in the blanks
Make Your Product Stand Out 1.
First, choose and study specific ________.
2.
Second, go to _____________ and present your product. 3.
People can ___________ it, enjoy it and even come to love it.
4.
These suggestions can make your product ________.
5.
With a good quality product and excellent advertising, you will surely ________.
Step3: Reading time 1.Read the text loudly and finish some task, including finding key sentence in every
paragraph, answering some questions and translating some sentences.
2.Learn some new words and new grammar in sentences. Explain and practice the phrases: stand out, catch one’s eye, have an interest in… , trade show.
It aims is to train the Ss abilities of speaking English out in real life and it will rise the students’ interests in English.
Step4: Pair work Practice in pairs to make an ad.
3 1.
Who may buy your product 2.
Where would people see your ad Why 3.
How to catch their eye Step5: Group work We need some advertising for our book sale!
Task I Have a discussion in groups. Then make a poster to
push your books. Task II Write several tips of how to push a product.
1. Create….
2. Go to.... and
present…
3. Push… using…
4. …
Step6:
Summary 1.
new words: customer,
battle,
shine,
similar. 2.
new phrases :stand out, catch one’s eye, have an interest in… , trade show. Step7:Class closing:
Homework. 1. Make sentences with the new words in this lesson. 2.Review Lesson 29.
4 3. Write a short passage about how to push a product. 教学反思
通过反思，我觉得本节课成功之处有以下几点：
1.导课自然，激趣环节把握好。
2.运用思维导图和图片举例引导，让学生方便学习，容易理解。
3.学生主体地位得到充分体现。
学生分小组讨论老虎所处的危险和保护老虎的措施，学以致用，贴近生活。
不足之处：
①以后多注意调动学生参与活动的积极性。
②多用鼓励性语言鼓励学生积极回答问题
③时间运用不够合理，以后多注意加强上课节奏感。
通过图片、视频把广告这一话题引入到课堂中去，使学生学生广告这一行业有所了解，让学生以小组为单位，通过思维导图和话题讨论巩固课本基础，拓展思维。这样学生在比较愉悦的课堂气氛中完成了语言输入和输出的过程。(共17张PPT)
What’s the ad for
Get people to buy it
Push a product
Lesson 29
How to Push a Product
customer
=people who want to buy something
similar
=look like each other/
battle
offer a sample
=give sb. a chance to use it
=fight
trade show
have an interest in
=be interested in
样品
Listen to the tape and fill in the blanks
Task 1
Make Your Product Stand Out
First, choose and study specific ________.
Second, go to _____________ and present your product.
People can ___________ it, enjoy it and even come to love it.
These suggestions can make your product ________.
With a good quality product and excellent advertising, you will surely ________.
trade shows
customers
experience
shine
succeed
Yao Ming always stands out among people.
Read the lesson and write T/F.
Task 2
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product by using it.
4. Only excellent advertising can help you succeed.
Task 3
Find out the topic sentences of para.3-5
Topic Sentence
Paragraph3
Paragraph4
Paragraph5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
make
Create an ad.
First, .
Second, .
3.Third, .
Read Para3 and fill the sheet.
where people can see the ad.
who may buy your product.
make your product stand out.
Task 3
study your customers’ ages, interests
and other information
choose a type of ad- TV, bus, magazines, newspaper or internet
decide what your ad will tell people
about your product. Find ways to catch their eye
Can you create an ad
Create an ad
who…
where…
catch their eye
Complete the passage with the correct forms of the words or phrases in the box.
customer similar offer excellent stand out catch one’s eye
It’s not easy to make your product succeed. Because there are always ______ products on the market, you have to put in more effort.
similar
Task 4
Let’s Do It! Part 3
You should choose specific _________, then create a perfect ad to _____________. When they buy your product, ____ them good service. Remember, _______ advertising will always make your product _________.
customers
catch their eye
offer
excellent
stand out
Summary
Summary
I have learned…
Words:
Phrases:
About how to push a product:
a good quality product
excellent advertising
succeed
Group work
Task 5
Group work
We need some advertising for our book sale!
Task I
Have a discussion in groups. Then make a poster to push your books.
Task II
Write several tips of how to push a product.
Remember to use the suggestions on our books
Task 5
1. Create….
2. Go to.... and present…
3. Push… using…
4. …
…
Homework
Review Lesson 29.
2. Go online for more excellent ads.
