Unit 5 Buying and Selling.Lesson 29 How to Push a Product.课件

课件21张PPT。Lesson29：How to Push a ProductLearning objectives(学习目标)To learn some new words and phrases:
Remember, you need to make your product stand out.
Find ways to catch their eye.
People already have an interest in similar products.
2. To learn how to push a product.New Word P1battle['b?tl] n. create[kri?'e?t] v.ad[?d] n.customer['k?st?m?] n.already[??l'red?] adv.战斗；战役创作；创造广告顾客；主顾；客户已经New Word P2相像的；相仿的；类似的sample ['s?mpl] n.offer ['?f?] v.shine [?a?n] v.（shone/shone [??n] ）quality ['kw?l?t?] n.similar['s?m?l?] adj.样品；样本提供；供给发光；闪光质量；品质New Word P3surely['???l?] adv.succeed [s?k'si?d] v.当然；确信无疑成功；做成Read the lesson and write true or false.Making your product is just half the battle. ( )
There are only three ways to push a product. ( )
Customers learn the advantage of a product by using it. ( )
Only excellent advertising can help you succeed. ( )TFTFKnowledge points 1Eg.A man is pushing an interesting product.
一个人正在推销有趣的产品。
Push a product 意为“推销产品”Knowledge points 1Knowledge points 2Stand out 动词短语，意为“出色，杰出；更为重要的”Eg. He stood out in the last exam.[拓展]standout 做形容词是，意为“杰出的，出色的”；作名词时，意为“杰出的人或物”Eg.He is a standout writer.他是一个杰出的作家 他在上一次考试中脱颖而出。Eg.I want to be a standout in the future将来我要成为一个杰出的人物。Knowledge points 3Create （created/created）用作及物动词，意为“创作，创造”Eg.As an artist, she created many beautiful things.作为一个艺术家，她创作了许多美丽的东西。[拓展]其形容词形容词形式为creative，意为“有创造力的”
Eg.He is a creative student.
他是一个有创造力的学生Knowledge point 4Catch one’s eye 意为“吸引某人的目光”，其中eye常用单数形式。同义词组为draw one’s attentionEg.Lots of things can catch our eye.
许多东西都能吸引我们的目光。Knowledge point 5Already用作副词，意为“已经”，通常在实义动词之前，连系动词be/助动词/情态动词之后。一般用于肯定句。注意：already用于疑问句时表惊讶，多在句尾。Eg.This man is already 90-year-old.这个男人已经90岁了。Have you done your homework already? You’re so speedy. 你已经完成作业了吗？你的速度真快。Knowledge point 6have an interest in….意为“对…..有兴趣”，后接名称，代词或动名词。其中interest用作名词意为“兴趣”。eg.I have an interest in history.我对历史感兴趣。be interested in…Knowledge point 7Offer此处用作及物动词，意为“提供”，其后可跟名词或代词作宾语，也可跟双宾语， “为某人提供某物”：offer sb sth =offer sth to sb【拓展】offer to do sth 表示“主动提出做某事”。eg.She offered to lend me her dictionary.她主动提出将她的词典借给我。Knowledge point 7【拓展2】offer与provide都可用作动词，都有“提供；供给”之意，但在用法上不同Knowledge point 7.5（接上）eg.At the party, he offered me a glass of wine.在宴会上，他主动递给我一杯鸡尾酒。eg.The school provides food and fruit for the students.这个学校为学生提供食物和水果。Knowledge point 8Succeed此处用作不及物动词，意为“成功，做成”,常用结构：
succeed （in) doing sth.做某事成功; succeed with sth.在某方面成功。【拓展】反义词为fail（动词）。
名词success（成功）；
形容词successful（成功的）；
副词successfullyRead and find out the topic sentences of paragraph3,4,5.Paragraph 3
Paragraph4
Paragraph5Create an ad.Go to trade shows and present your product.Push your product using samples and good deals.Exercise It’s not easy to make your product succeed. Because there are always _______ products on the market, you have to put in more effort. You should choose specific _____, then create a perfect ad to ____________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product _______. similarofferstand outcustomerscatch their eyeexcellentHomework:
Push the ipad proPractice time1.Has he finished his work ______?
A.already B.yet C.readyA2.He ______ the story last week
A.create B. creative C.createdCThis cloth catch my eye.（改为同义句）
This cloth ____ ____ ____.darw my eyeThank you for watching