课件16张PPT。Teaching aims：1.Enable students to master the new words: push, battle, already, create, customer, sample, deal, offer, shine, quality, succeed, etc.
2.Master the phrases and can use them freely: stand out, catch one’s eye, have an interest in, etc.
3.Learn to push a product.
Check privision Ⅰ.Translate the following phrases.
1.推销产品 ________
2.stand out _________
3.吸引某人的目光 _________
4. create an ad. ________
5.在什么方面有兴趣___________
6 trade show __________
7.和什么类似___________
push a productcatch one’s eye
have an interest inbe similar to出色，杰出创作一则广告交易会 8.present your product___________
9.开始做某事 ________
10. good deals _______
11.offer sb.sth./offer sth.
to sb. ____
12.好质量__________
13.improve one’s life ________
14.experience product______get to do sth.good quality展示你的产品 合理的价格给某人提供某物改善某人的生活体验产品Ⅱ. Complete the sentences.
1.Through hard work,the boy___________
（成功）in winning the game.
2.He is one of the best____________（顾客）.
3.I have ___________（已经）finished my homework.
4.We have_________（相似的）tastes in music.
5.They__________（提供）him a very good job.
6.The moon_________ （发光）brightly in the sky now.succeededcustomersalreadysimilarofferedis shining Read the lesson and complete the following:
Write true(T) or false（F）.
Making a product is just half the battle.( )
There are only three ways to push a product. ( )
Customers learn the advantages of a product by using it. ( )
Only excellent advertising can help you succeed. ( )Work in groups Complete the sentences:
If you want to create an ad., you should study your customers’
______.
What kind of ad. Should you choose? _____________________________.
People coming to trade shows already have __________________ .Work in groupsLanguage points1.Remember, you need to make your product stand out.
Stand out:引人注目，显眼。
Eg. How can you make yourself stand out?
He is really tall, he can stand out in any crowds.2.Find way to catch their eye.
catch one’s eyes=draw one’s attention:
引人注目，吸引某人的注意/目光
Eg. The poor boy caught the teacher’s eye.
He kept talking to catch the teacher’s eye.
3.People coming to trade shows already have an interest in similar product.
have an interest in:对...感兴趣。
Eg. We all have interest in outdoor activities.4.succeed v. → success n.
successful adj.
successfully adv.
e.g: She succeeds in writing.
She is successful in writing.
She has success in writing.→succeed in= be successful in
=have success in A push-pin is a pin that you push it into walls or bulletin boards.
But if you’re pushing a product , what should you do?Step1. create an ad.
Step 2. go to trade shows and present your product.
Step 3. use samples and good deals.How to push a product Homework 假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。Thank you!Lesson29?How?to?push?a?product教学设计
教材分析：本节课是冀教版八年级下册第五单元第五课。本单元的主要学习的内容是“Buying?and?selling”在学习的过程中主要是让学生通过学习学会如何去更好的筹钱，在此过程中学生需要了解有关Business?English方面的一些信息，以及如何将一个好的产品能够以更好的方式推销给客户，并在学生的过程中对学生渗透有关爱心捐赠和诚信做人的情感教育。本节课主要是围绕“How?to?push?a?product?”这一话题展开学习的，对于前面的四课内容是一个很好的总结，这篇课文可以作为一篇很好的阅读课文，让学生在学习的过程中通过自学，小组合作等方法掌握一些有关阅读的方法，以达到提高学生英语的阅读能力。 Teaching?Strategy:? Task-Based?language?Teaching.?Teaching?Objectives:?Knowledge?Objectives:? 1.Enable?students?to?master?the?new?words:?push,battle,?already,create,?customer,,sample,?deal,?offer,shine,quality,,succeed,etc.? 2.Master?the?phrases?and?can?use?them?freely:?stand?out,?catch?one’s?eye,?have?an?interest?in,etc.?Ability?Objectives:? 1.Let?the?students?know?the?ways?of?pushing?a?product?successfully.?2.Try?to?push?a?product.?Emotion?Objectives:? Let?them?know?that?good?quality?is?the?most?important.?Whatever?you? -?2?-? want?to?do,?just?try?your?best?and?you?will?surely?succeed.?Teaching?Important?points:? 1.?New?words:?push,?battle,?already,?create,?customer,?sample,?deal,?offer,?shine,?quality,?succeed,?similar,?etc.? 2.?Phrases:?stand?out,?catch?one’s?eye,?have?an?interest?in,?etc.?Teaching?Difficult?points:? Learn?to?push?a?product?in?English?successfully.?Teaching?Methods:? Listening,?reading?and?group-working?Teaching?Aids:? Audiotape，PPT?flash?Teaching?procedure:?Step1?Warm?up:? 1）Display?a?flash?about?an?advertisement?about?Adidas?to?lead?in?.?2）Display?some?pictures?about?ad.,?trade?shows,?samples?with?good?deals?to?let?them?know.?Step2?Presentation:? Discuss?the?following?questions:? 1）If?you?had?your?own?product?to?sell,?how?would?you?push?it??2）What?is?important?for?pushing?a?product?? (Let?the?students?know?that?pushing?a?product?is?to?sell?or?advertise?a?product?using?different?ways?like?a?poster,?a?TV?commercial?or?even?giving?free?samples?or?trails?where?people?get?to?try?the?product?for?free.?Then,?let?them?discuss?the?up?questions?in?groups.)?Step3?Read?and?learn.? -?3?-? 1) Let?the?students?find?out?the?new?words?of?this?lesson,?and?try?to?read?correctly.? (Ask?the?students?try?their?best?to?read?the?new?words?to?check?their?prevision?and?correct?some?of?their?pronunciations.?Have?a?proper?explanation?about?some?of?the?new?words?if?necessary.)? 2) Play?the?audiotape?about?the?text,?let?them?to?have?a?simple?acknowledge?about?the?text.? (Ask?them?to?lesson?carefully?and?pay?attention?to?the?pronunciations?and?spelling?of?the?new?words?,?try?to?remember.)? 3) Read?the?lesson?and?complete?the?following:?A. Write?true(T)?or?false（F）.? a. Making?a?product?is?just?half?the?battle.(? )?b. There?are?only?three?ways?to?push?a?product.?(? )? c. Customers?learn?the?advantages?of?a?product?by?using?it.?(? )?d. Only?excellent?advertising?can?help?you?succeed.?(? )?B.?Complete?the?sentences:? a. If?you?want?to?create?an?ad.,?you?should?study?your?customers’ _________________.? b. What?kind?of?ad.?Should?you?choose？ _____________________________.? c. People?coming?to?trade?shows?already?have?__________________?.?(Ask?the?students?to?read?about?the?text?individually,?and?try?to?finish?the?exercise?by?themselves,?then?check?the?answers?as?a?class.)? 4)Read?paragraph3-5,?try?to?find?out?the?topic?sentences?of?each?paragraph?in?groups.? -?5?-? 1)Complete?the?passage?with?the?correct?forms?of?the?words?or?phrases?in?the?box.? It’s?not?easy?to?make?your?product?succeed.?Because?there?are?always_______?products?on?the?market,?you?have?to?put?in?more?effort.?You?should?choose?specific_______,?then?create?a?perfect?ad?to?___________.?When?they?buy?your?product,?______?them?good?service.?Remember,?_______?advertising?always?make?your?product_______.? (Ask?the?students?to?finish?the?passage?according?to?the?text.)?2) Complete?Part?I&II?of?the?English?exercise?book.?Step6:?Class?Conclusion： What?have?you?learned?from?this?lesson?? (Ask?the?students?just?talk?about?what?they?have?learned?in?this?lesson?in?different?ways.)?Step7:?Homework:? 1) Practice?reading?the?text?and?try?to?remember?the?words?and?phrases?by?heart.? 2) Learn?to?create?an?advertisement?for?your?product.?3) Preview?lesson30.?Step8?Blackboard?Design:? customer? similar? offer? excellent? stand?out? catch?one’s?eye?
