Lesson 29 How to Push a Product教学设计
tery?words?and?expressions:? create,?customer,?already,?similar,?offer,?shine,?succeed,?push?a?product,?stand?out,?catch?one’s?eye,?have?an?interest?in,?offter?sb.?sth.=offer?sth.?to?sb.?2.?Oral?words?and?expressions:? battle,?ad?,sample,?quality,?surely,? 3.?Know?how?to?push?your?product.?Teaching?Important?Points:? Grasp?mastery?words?and?expressions?in?the?lesson.?Know?how?to?push?your?product.?Teaching?Difficult?Points:? Push?your?product?in?English.? Teaching?Aids:?audiotape,?flashcards,?pictures?Type?of?lesson:?new?lesson?Teaching?Procedure:?Step?1.Warming?up?Think?about?it:? 1.?What?is?important?for?pushing?a?product?? 2.?If?you?had?your?own?product?to?sell,?how?would?you?push?it?? First?ask?the?students?to?read,?understand?and?try?answering?the?two?questions?all?by?themselves.?Then?share?the?ideas?with?the?group?members.?Step?2.Learn?new?words?and?phrases.? Show?the?class?some?new?words?and?expressions.?Let?them?try?reading?individually.?Give?them?necessary?help?if?they?can’t?read?them?correctly?by?themselves.?Practise?them?for?a?while.? Then?ask?them?to?the?words?one?by?one?in?turns.?Step3.Listening?Task:?True?or?False?(Ex1.on?P75)?1.?Making?you?r?product?is?just?half?the?battle.?2.?There?are?only?three?ways?to?push?a?product?.? 3.?Customers?learn?the?advantages?of?a?product?by?using?it.?4.?Only?excellent?advertising?can?help?you.? Ask?students?to?answer?them?and?tell?why?it?is?true?or?false.?Step?4.Leran?and?guess.? push?a?product,?improve?people’s?lives,?need?to?do,?stand?out,?study?one’s?age,?interests?and?other?information,?catch?one’s?eye,?have?an?interest?in,?offter?sb.?sth.=offer?sth.?to?sb. Step5.?Listen?to?the?tape.? Listen?to?the?tape?of?the?text?carefully?with?the?books?closed.?Step6.Read?the?text?and?talk?about?“how?to?push?your?product?” Ask?the?students?to?read?the?text?carefully.?Encourage?them?to?think?in?many?ways.?Share?the?ideas?with?the?whole?class.? Step7.?Read?the?text?and?find?the?topic?sentences?of?paragraph?3,?4,?5.? If?time?is?possible,?select?two?or?three?ads?to?analyze?as?a?class?using?key?words?and?structures?for?this?lesson.? What?is?the?ad?for?? What?kind?of?ad?is?it?? What?does?the?ad?tell?us?about?the?product??Step?8:?Work?in?groups. If?you?are?a?boss,?what?products?would?you?like?to?produce?? Make?ads?for?your?product.?Step9.?Homework? 1.?Finish?Exercise?3?on?Page?75.? 2.?Write?some?ways?of?pushing?products?in?English.?Summary:? Discussing?is?a?good?way?to?encourage?students?more?in?class.?When?they?come?across?new?words,?the?teacher?has?to?write?on?the?blackboard?and?teach?them?carefully.?It?is?a?good?way?to?learn?when?they?are?interested?in.?Teach?them?how?to?learn?by?themselves.?It?is?important?for?students?to?have?good?learning?habits?
课件15张PPT。Unit 5 Buying and SellingLesson 29:
How to Push a Product自 主 预 习Lesson 29 How to Push a Product让某人做某事改善某人的生活一种逐渐知道某事push a productstand outcatch one's eyehave an interest inLesson 29 How to Push a ProductIseasytousecomingtotradeshowsgettoknow词汇点睛Lesson 29 How to Push a Product1 already adv. 已经
[语境] People coming to trade shows already have an interest in similar products.
来商品交易会的人们已经对类似的产品产生了兴趣。
He has already finished reading the book.
他已经读完那本书了。Lesson 29 How to Push a Product[探究] already 为副词，一般用于肯定句中，常与完成时连用。通常放于连系动词be、助动词或情态动词之后，行为动词之前。在否定句或疑问句中要用yet。
例如：
The train has not left yet.
火车还没有离开。Lesson 29 How to Push a Product2 offer v. 提供；供给
[语境] Offering samples and deals will get you more customers.
提供样品和优惠商品会让你拥有更多的顾客。
The kids offered to do the dishes after supper.
晚饭后孩子们主动要求洗盘子。
[探究]
offer作动词，意为“(主动)提出；提供”，后接名词或动词不定式作宾语。Lesson 29 How to Push a Product[拓展] offer的几种搭配： Lesson 29 How to Push a Product活学活用
(1)吉姆给了我一个苹果。
Jim __________ ________ an apple.
(2)我主动帮助我弟弟做家庭作业。
I offered ____ _____ my brother do his homework.offeredmetohelpLesson 29 How to Push a Product3 succeed v. 成功； 做成
[语境] With a good quality product and excellent advertising, you will surely succeed.
拥有质量好的产品和精彩的广告，你一定能成功。
[探究] succeed作不及物动词，意为“成功”，不能用于被动语态，常构成短语succeed in doing sth.，意为“成功做某事”。Lesson 29 How to Push a Product[拓展]
(1) succeed的名词形式为success，表示抽象意义的“成功”时，为不可数名词，常用短语have success in sth./doing sth. 意为“在(做)某事上取得成功”；表示具体意义的“成功的人或事”时，则是可数名词。其反义词为failure(失败)。
(2) succeed的形容词形式为successful，意为“成功的”，副词形式为successfully, 意为“成功地”。常用短语：be successful in doing sth. 意为“成功地做某事”。Lesson 29 How to Push a Product活学活用
(1)I succeed in ________ (pass) the examination.
(2)The girl wanted to ________ . At last she became a ________ singer. (success)passingsucceedsuccessfulLesson 29 How to Push a Product句型透视People get to know the advantages of your product after they experience using it.
在他们有了使用的体验之后，人们逐渐知道了你的产品的优势。
[探究] get to know意为“逐渐认识”。get to do sth. 意为“逐步做某事”，表示有一段逐步做的过程。
Lesson 29 How to Push a Product活学活用
熟悉这台机器将花费我很长时间。
It will take me a long time to ______ ______ _______ the machine. gettoknowHomework:1. Finish Exercise 3 on Page 75.
2. Write some ways of pushing products in English.Thank You
