Unit 5 Buying and Selling.Lesson 29 How to Push a Product.课件

课件26张PPT。just do itUnit 5 Buying and SellingLesson 29
How to Push a Productbattle
create
ad
customer
already
similarn. 战斗，战役
v. 创作，创造
n. 广告
n. 顾客，主顾，客户
adv. 已经
adj. 相像的，相仿的，类似的sample
offer
shine
quality
surely
succeedn. 样品，样本
v. 提供，供给
v. 发光，反射
n. 质量，品质
adv. 当然，确信无疑
v. 成功，做成 To use the following words correctly:
create, customer, already, similar, offer, shine, succeed, push a product, stand out, catch one’s eye, have an interest inThink about it!
1. What is important for pushing a product?
2. If you had your own product to sell, how would you push it?What does “push” mean in the phrase “push a product”?
To push a product means try to sell a product.If you had your own product to sell, how would you push it?Let’s come to the lesson. Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product by using it.
4. Only excellent advertising can help you succeed. Complete the passage with the correct forms of the words or phrases in the box.customer similar offer excellent stand out catch one’s eyeIt’s not easy to make your product succeed. Because there are always ______ products on the market, you have to put in more effort. similarYou should choose specific _________, then create a perfect ad to _____________. When they buy your product, ____ them good service. Remember, _______ advertising will always make your product _________. customerscatch their eyeofferexcellentstand outLanguage Points1. Remember, you need to make your product stand out.
记住，要使你的产品引人注目。
stand out意思是“引人注目；显眼”。例如：
They were all pretty, but she stood out among them.
He is a tall, distinguished looking man who stands out in any crowd.
Red flags stand out brightly, set against the blue sky.2. Find ways to catch their eye.
想办法吸引大家的目光。
catch one’s eye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：draw one’s attention (to)…例如：
Can you catch that girl’s eye?
That postcard, a present from my grandfather, caught everyone’s eye.3. People coming to trade shows already have an interest in similar products.
来贸易展览的人们已经对类似的产品有了兴趣。
have an interest in意思是“对……感兴趣”。例如：
We all have an interest in playing chess.
The child has no interest in drawing.4. Push your product using samples and good deals.
提供样品和优惠的条件来推广你的产品。
push one’s product意思是“推广某人的产品”。例如：
It’ll cost us a lot to push your product.
It’s difficult to push their product in this area.using samples and good deals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例如：
We can reach the apples on the tree using this ladder.5. Offering samples and deals will get you more customers.
提供样品和优惠条件会使你获得更多的顾客。
offer此处是动词，意思是“提供”。例如：
He offered me a glass of wine.
offer还可以表示“愿意；试图(做某事)”。例如：
They offered to help me.
He offered to lend me some books.6. With a good quality product and excellent advertising, you will surely succeed.
拥有优质的产品和完美的广告，你肯定会获得成功。
succeed为不及物动词，意思是“成功”，常用结构：succeed (in) doing sth. 成功做成某事；succeed with sth.在某方面获得成功。例如：After so many years of hard work, he succeed (in) being a famous scientist.
He succeeded with that difficult problem.
You won’t succeed with the work if you don’t put your mind to it.根据汉语意思完成句子。
1. 和其他那些人比起来，她的才能很突出。
Her talents ________ in comparison with the others.
2. 那个广告吸引了我的注意。
The advertisement _____________.
3. 他们对于创造利润有着共同的兴趣。
They _________________________ making a profit.stand out caught my eyeshave a common interest in4. 我们正在设法推出一款新的产品。
We are trying to _________________.
5. 我们有些重要的东西可以提供。
We have something important to ____.
6. 唯有这样做，试验才能成功。
Only in this way can the experiment ________. ?push a new productoffersucceed推销产品
出色，杰出，更为重要
吸引某人的目光
在……方面有兴趣push a product
stand out
catch one’s eye
have an interest inHomework
Review Lesson 29.
2. Create an advertisement for your product. Goodbye!Thank you