Unit 5 Inside advertising Using language 课件（22张）
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| 名称 | Unit 5 Inside advertising Using language 课件（22张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2018-08-03 06:24:09 | ||
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课件22张PPT。Unit 5Inside advertising--Using Language IKeeping Advertisers Honest百事可乐Pepsi ColaRemembering the words
dial vt. 拨(号) operate n. 操作员; 接线员 litren. 升
mature adj. 成熟的; 到期的 fashion n. 样式; 流行
misleading adj. 易误解的; ethnical adj. 合乎道德的; 道德的
dishonest adj. 不诚实的 alcoholic adj. 酒精的; 含酒精的;n. 酗酒者; 酒鬼
tobacco n. 烟草; 烟草制品 ban n. 禁令;vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的 ethics n.伦理学; 道德规范
offending adj. 令人不愉快的; 伤害人感情的 beware vi. 小心; 谨慎
consumern. 消费者; 顾客 trustworthy adj. 可信赖的; 可靠的Master the VocabularyYour show time!312Choose your lucky numberCompetitionYou can get 5 points if you answer the question correctly within 5 seconds.Which group will be the winner?01(A)根据所给的词性和汉语意思写出下列单词。
1．________adj. 不道德的; 邪恶的
2．________ adj. 易误解的
3．________ n. 操作员; 接线员 immoralmisleadingoperate024．_________ vt. 促进; 提升
5．________ n. 烟草; 烟草制品
6．________ adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼
promote tobaccoalcoholic037．__________ adj. 可信赖的; 可靠的
8．__________ adj. 正派的; 得体的; 适当的
9．_________ adj. 令人不愉快的;
伤害人感情的trustworthy decentoffendingsuperstar clothing stores run out singing wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water Listen to the three radio advertise-ments. Tick the words and expressions you hear. Listening Advertisement 1:
Advertisement 2:
Advertisement 3:Superstar shoes and boots The importance of saving water Star FM radio station2. What was each advertisement promoting?1). What is the purpose of the advertisement?
To inform people about something
new.
B. To sell something.
C. To persuade people to do something.
D. To tell people where to get more
information.Ad 3Ad 1Ad 1-3Ad 2-33. Listen again and write its number beside
the correct answer.2) Which people are the main target?
A. Young women.
B. Mature men and women.
C. Families.Ad 1Ad 2-3Ad 23) What is the advertisement appealing to ?
A. A desire to do the right thing.
B. A desire to be comfortable.
C. An interest in classical music.
D. A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1DiscussThere are many advertisements around us, some are honest, while some are dishonest.
Appreciate the following advertisements, tell which one you believe and which you don’t.Renew your skin in seven days! Keeping Advertisers HonestReading mp3 The law.
Advertising organizations.
Complaints organization.
The consumer.Read the passage quickly and find out the ways to keep advertisers honest.a. can make the company stop using the offending advertisement if a complaint about an ad is correct.b. is also responsible for checking the product before buying.c. can prevent advertisers doing the wrong thing.d. make rules that are called a code of ethics for everyone in the organization to follow.Match the two columns.1. The law2. Advertising organizations3. Complaints organizations4. The consumerGroup work: Design your own advertisesThe criterion(criteria) of the good advertisements:
1.legal
2.decent
3.honest
4.truthfulHow do you think of this advertisement?Tips for introducing your products:
Who advertises?
Why do they advertise?
Where do they advertise?
How do they decide where to advertise
Does advertising work?
Introduce your advertisementConsolidation Organizations and individuals advertise because they want to persuade people __1__（behave）in certain ways，for example，to buy __2__ certain brand of rice or see a movie at their cinema. Advertisers spend a lot of time and money __3__（make）advertisements and so they want to make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people.__4__we have ways to protect ourselves, these dishonest advertisers will tell lies or use methods that mislead us. Fortunately most countries have developed ways to control advertising and prevent false or __5__（suit）advertising.
One way to control advertising is to make laws that prevent advertisers __6__（do）the wrong thing. Many countries have laws __7__ forbid advertisements to be shown at inappropriate times or __8__ inappropriate places. For example，an advertisement that has an adult theme cannot be shown during children's television programmes. In some countries advertising alcoholic drinks or tobacco __9__（ban）altogether. In most places there are also laws which prevent advertisers making false statements about their products or from promoting immoral or __10__（harm）behaviour.
to behaveamakingUnlessunsuitabledoingthat/whichinis bannedharmfulWhat have you learned in this lesson?Summarize3.Know how to advertise your products1.Master some useful words and phrases.4.Know the criterion(criteria) to evaluate the advertisements2.Improve your reading comprehensionHomeworkExercise 3 on P85
dial vt. 拨(号) operate n. 操作员; 接线员 litren. 升
mature adj. 成熟的; 到期的 fashion n. 样式; 流行
misleading adj. 易误解的; ethnical adj. 合乎道德的; 道德的
dishonest adj. 不诚实的 alcoholic adj. 酒精的; 含酒精的;n. 酗酒者; 酒鬼
tobacco n. 烟草; 烟草制品 ban n. 禁令;vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的 ethics n.伦理学; 道德规范
offending adj. 令人不愉快的; 伤害人感情的 beware vi. 小心; 谨慎
consumern. 消费者; 顾客 trustworthy adj. 可信赖的; 可靠的Master the VocabularyYour show time!312Choose your lucky numberCompetitionYou can get 5 points if you answer the question correctly within 5 seconds.Which group will be the winner?01(A)根据所给的词性和汉语意思写出下列单词。
1．________adj. 不道德的; 邪恶的
2．________ adj. 易误解的
3．________ n. 操作员; 接线员 immoralmisleadingoperate024．_________ vt. 促进; 提升
5．________ n. 烟草; 烟草制品
6．________ adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼
promote tobaccoalcoholic037．__________ adj. 可信赖的; 可靠的
8．__________ adj. 正派的; 得体的; 适当的
9．_________ adj. 令人不愉快的;
伤害人感情的trustworthy decentoffendingsuperstar clothing stores run out singing wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water Listen to the three radio advertise-ments. Tick the words and expressions you hear. Listening Advertisement 1:
Advertisement 2:
Advertisement 3:Superstar shoes and boots The importance of saving water Star FM radio station2. What was each advertisement promoting?1). What is the purpose of the advertisement?
To inform people about something
new.
B. To sell something.
C. To persuade people to do something.
D. To tell people where to get more
information.Ad 3Ad 1Ad 1-3Ad 2-33. Listen again and write its number beside
the correct answer.2) Which people are the main target?
A. Young women.
B. Mature men and women.
C. Families.Ad 1Ad 2-3Ad 23) What is the advertisement appealing to ?
A. A desire to do the right thing.
B. A desire to be comfortable.
C. An interest in classical music.
D. A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1DiscussThere are many advertisements around us, some are honest, while some are dishonest.
Appreciate the following advertisements, tell which one you believe and which you don’t.Renew your skin in seven days! Keeping Advertisers HonestReading mp3 The law.
Advertising organizations.
Complaints organization.
The consumer.Read the passage quickly and find out the ways to keep advertisers honest.a. can make the company stop using the offending advertisement if a complaint about an ad is correct.b. is also responsible for checking the product before buying.c. can prevent advertisers doing the wrong thing.d. make rules that are called a code of ethics for everyone in the organization to follow.Match the two columns.1. The law2. Advertising organizations3. Complaints organizations4. The consumerGroup work: Design your own advertisesThe criterion(criteria) of the good advertisements:
1.legal
2.decent
3.honest
4.truthfulHow do you think of this advertisement?Tips for introducing your products:
Who advertises?
Why do they advertise?
Where do they advertise?
How do they decide where to advertise
Does advertising work?
Introduce your advertisementConsolidation Organizations and individuals advertise because they want to persuade people __1__（behave）in certain ways，for example，to buy __2__ certain brand of rice or see a movie at their cinema. Advertisers spend a lot of time and money __3__（make）advertisements and so they want to make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people.__4__we have ways to protect ourselves, these dishonest advertisers will tell lies or use methods that mislead us. Fortunately most countries have developed ways to control advertising and prevent false or __5__（suit）advertising.
One way to control advertising is to make laws that prevent advertisers __6__（do）the wrong thing. Many countries have laws __7__ forbid advertisements to be shown at inappropriate times or __8__ inappropriate places. For example，an advertisement that has an adult theme cannot be shown during children's television programmes. In some countries advertising alcoholic drinks or tobacco __9__（ban）altogether. In most places there are also laws which prevent advertisers making false statements about their products or from promoting immoral or __10__（harm）behaviour.
to behaveamakingUnlessunsuitabledoingthat/whichinis bannedharmfulWhat have you learned in this lesson?Summarize3.Know how to advertise your products1.Master some useful words and phrases.4.Know the criterion(criteria) to evaluate the advertisements2.Improve your reading comprehensionHomeworkExercise 3 on P85