Unit5 Inside advertising Warming up 课件（24张）
文档属性
| 名称 | Unit5 Inside advertising Warming up 课件（24张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2018-08-03 17:48:57 | ||
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文档简介
课件23张PPT。 选修九 Unit 5
How advertising works
What is an advertisement ?Do advertisements work?How do advertisers make
effective ads ?What is an advertisement ?
a message or announcement
inform or influence
words ,pictures, music or film
be made and paid for by
business, individuals,
organizations and associations
Let’s enjoy some creative ads! Detergent（清洁剂）
Afraid of the detergent, the spilled coffee has to run away from the floor quickly.This ad is about some kind of magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off. Nestle Coffee.
Nestle coffee is with you at every moment. gym (健身房，体育馆)
You can see how strong you become after you work out! Postal Service
If you really want to touch someone, send him a letter. toothpaste (牙膏)
牙好，胃口就好~
How to make effective ads?
↓
↓
answer some questionsSolution
Advertisement is an art of convincing.1. If you want to advertise some newly designed computer games,
what will you consider first ?---- I should make my advertisements appeal
to adolescent boys, because they are
more likely to buy computer games than
any other group.identify your target audience2. In the advertisement of sports shoes,
we see the vivid colors and flames.
The message it is sending is :_________Buy our shoes and you’ll live an
exciting life in the fast lane.
It shows that in order to persuade people to do something, advertisements often appeal to our hopes ,dreams or emotions.3. If you want to advertise goods and
services related to cars, and your budget
is not big, which media are most appropriate
for your product ? Why ?I will use radio to advertise my products, because television ads are more expensive and most cars have radios, thus making the messages reach a lot of drivers easily.use a suitable mediumHow do advertisers make effective ads?Identify your target
Appeal to your target
Use a suitable medium↓Conclusion :
Now matter how good an ad is, people are
unlikely to be persuaded if the product is unsuitable for them.
Can you give me an example to
Show this?For example, no matter how good an ad for a car
stereo(立体声) system is, people who don’t own cars are unlikely to run out and buy one.Do advertisements work?
2.Do you think being constantly exposed to advertisements can help to change our opinions over time?The structure of the text :
How advertising
worksWhat is an advertisement?How do advertisers
make effective ads?Do advertisements work?identify your targetappeal to your targetuse a suitable medium
An advertisement is a message or announcement that ________ or influences people.
Advertisers must identify their _______ audience and find out as much as possible about them, and how the product would ________ in their lives.
In order to _________ people to do something, advertisements often __________our hopes and dreams
or our emotions.
informstargetfit intopersuadeappeal to 随堂检测
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right ________.
Obviously, cost will play a big part in this decision.
However good an advertisement is, people are ________ to be persuaded if the product is unsuitable for them.
On the other hand, being ___________ exposed to advertisement can help to change our opinions over time. Some public service ads educate us to be _______ citizens.
mediumunlikelyconstantlyworthy学以致用 Advertising a concert
You and your classmates have decided
to put on a concert to raise money for an
organization that looks after homeless
children. You and your friends are in charge
of advertising the concert. Homework : 把课文缩改为100字左的短文，要求重点突出，层次
合理, 并使用如下的结构句式：
1.定语从句或名词性从句
2. with的复合结构
3. 非谓语一个
4. 恰当的形容词/副词
How advertising works
What is an advertisement ?Do advertisements work?How do advertisers make
effective ads ?What is an advertisement ?
a message or announcement
inform or influence
words ,pictures, music or film
be made and paid for by
business, individuals,
organizations and associations
Let’s enjoy some creative ads! Detergent（清洁剂）
Afraid of the detergent, the spilled coffee has to run away from the floor quickly.This ad is about some kind of magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off. Nestle Coffee.
Nestle coffee is with you at every moment. gym (健身房，体育馆)
You can see how strong you become after you work out! Postal Service
If you really want to touch someone, send him a letter. toothpaste (牙膏)
牙好，胃口就好~
How to make effective ads?
↓
↓
answer some questionsSolution
Advertisement is an art of convincing.1. If you want to advertise some newly designed computer games,
what will you consider first ?---- I should make my advertisements appeal
to adolescent boys, because they are
more likely to buy computer games than
any other group.identify your target audience2. In the advertisement of sports shoes,
we see the vivid colors and flames.
The message it is sending is :_________Buy our shoes and you’ll live an
exciting life in the fast lane.
It shows that in order to persuade people to do something, advertisements often appeal to our hopes ,dreams or emotions.3. If you want to advertise goods and
services related to cars, and your budget
is not big, which media are most appropriate
for your product ? Why ?I will use radio to advertise my products, because television ads are more expensive and most cars have radios, thus making the messages reach a lot of drivers easily.use a suitable mediumHow do advertisers make effective ads?Identify your target
Appeal to your target
Use a suitable medium↓Conclusion :
Now matter how good an ad is, people are
unlikely to be persuaded if the product is unsuitable for them.
Can you give me an example to
Show this?For example, no matter how good an ad for a car
stereo(立体声) system is, people who don’t own cars are unlikely to run out and buy one.Do advertisements work?
2.Do you think being constantly exposed to advertisements can help to change our opinions over time?The structure of the text :
How advertising
worksWhat is an advertisement?How do advertisers
make effective ads?Do advertisements work?identify your targetappeal to your targetuse a suitable medium
An advertisement is a message or announcement that ________ or influences people.
Advertisers must identify their _______ audience and find out as much as possible about them, and how the product would ________ in their lives.
In order to _________ people to do something, advertisements often __________our hopes and dreams
or our emotions.
informstargetfit intopersuadeappeal to 随堂检测
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right ________.
Obviously, cost will play a big part in this decision.
However good an advertisement is, people are ________ to be persuaded if the product is unsuitable for them.
On the other hand, being ___________ exposed to advertisement can help to change our opinions over time. Some public service ads educate us to be _______ citizens.
mediumunlikelyconstantlyworthy学以致用 Advertising a concert
You and your classmates have decided
to put on a concert to raise money for an
organization that looks after homeless
children. You and your friends are in charge
of advertising the concert. Homework : 把课文缩改为100字左的短文，要求重点突出，层次
合理, 并使用如下的结构句式：
1.定语从句或名词性从句
2. with的复合结构
3. 非谓语一个
4. 恰当的形容词/副词