Unit5 Inside advertising Reading & Speaking 课件（25张）

课件25张PPT。Reading & SpeakingPotential consumersProductsadvertisementHow advertising worksObjectives1. be aware of how advertising works and its influences.
2. understand the structure of a text and learn some useful words and expressions.
3. share and exchange information in groups (jigsaw reading)
4. learn to contribute ideas and come up with an effective ad.AdvertisementsWHERE?On billboards (露天广告牌)On busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhere……..Let’s enjoy an ad!To encourage people to save water.What is the purpose of each advertisement?To encourage people to listen to the radio stationTo encourage people to buy shoes of this brandTo encourage people to buy more bottles.RefreshingTo tell people to become more aware of the importance of environment protection.To persuade people to stop speeding(超速)Potential consumersProductsadvertisementeffectiveHow to make effective advertisements?A. Use a suitable medium B. Identify your targetC. Appeal to your targetMatch the suitable title:identify the target groupfind out as much as possible about the groupdecide what type of techniques to use
let the message reach the target audience pay the media for displaying the adsHowidentificationinvestigatondecisionpaymentdeliveryIntroductionWhat is an advertisement?How do advertisers make effective advertisements?How effective are advertisements?Scan the headings of each section and get a general understanding of the text.Scanning1. Where do we meet advertisements every day?
Detailed readingRead the first paragraph and get the answer.Every day, we?pass by advertisements on buses and billboards, on trains and in train stations, in shop?windows, outside restaurants and on public notice boards. At home, we see advertisements in?magazines and newspapers and in the middle of our favourite television programmes. We?hear advertisements on the radio and come across them on the Internet. Even some of the?casual garments?we wear have brand names attached to them which?turn?us?into walking?advertisements. 2. What is an advertisement? Who advertises? Why do they advertise?Read the second paragraph and get the answer.message or announcementeducateinformWhere
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?HowWhat,who,whyorganizationsindividualsassociations1. Can a good advertisement persuade people? Read para8-9 and get the answer.Because being constantly exposed to advertisements can help change people's opinions over time. They believe ads will affect the way people think about their driving habits and will subsequently reduce the bumber of road accidents.2. Why do governments all over the world pay much for ads on such things as road safety?
No, if the product is unsuitable for people, they are unlikely to be persuaded.effectiveness of adsSummary Where
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How Jack’s white T-shirts don’t sell well and he needs a promotion(促销). Can you design an advertisement and make a promotion?
Tips for you:
1. Our target people are ……
2. We will appeal to our target
by……
3. We want to put our ad on TV
(or radio, internet, newspaper……
4. ……Designing & SpeakingEvaluate the performance
How can you make your opinion persuasive?

What reading skills have you learned this class?ReflectionAssignment① Read aloud the text .
② Polish the poster for the ad and finish the promotion.
③ Finish the exercise of learning about language. Thank you ! He prefers to wear casual garments instead of formal uniforms at weekends.
2. This book is successful because it attracts its target readers who it is intended for.
3. I don’t like this style so it fails to appeal to me.
4. Housewives are good at saving money to cut down the daily expense.