Unit 5 Inside advertising Using language 教学课件共25张PPT
文档属性
| 名称 | Unit 5 Inside advertising Using language 教学课件共25张PPT |  | |
| 格式 | zip | ||
| 文件大小 | 240.8KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2018-11-13 10:01:53 | ||
图片预览
文档简介
课件25张PPT。Using LanguageUnit 5Wordsdial
operate
litre
mature
fashion
misleading
ethnicalvt. 拨(号)
n. 操作员; 接线员
n. 升
adj. 成熟的; 到期的
n. 样式; 流行
adj. 易误解的; 另人误解的
adj. 合乎道德的; 道德的dishonest
alcoholic
tobacco
ban
promote
immoral
decentadj. 不诚实的
adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼
n. 烟草; 烟草制品
n. 禁令
vt. 禁止; 取缔
vt. 促进; 提升
adj. 不道德的; 邪恶的
adj. 正派的; 得体的; 适当的 ethics
offending
beware
consumer
trustworthy n.伦理学; 道德规范
adj. 令人不愉快的;
伤害人感情的
vi. 小心; 谨慎
n. 消费者; 顾客
adj. 可信赖的; 可靠的superstar clothing stores run out singing wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water Listen to the three radio advertise-ments. Tick the words and expressions you hear. Listening Advertisement 1:
Advertisement 2:
Advertisement 3:Superstar shoes and boots The importance of saving water Star FM radio station2. What was each advertisement promoting?1 What is the purpose of the advertisement?
To inform people about something
new.
B. To sell something.
C. To persuade people to do something.
D. To tell to get more
information.Ad 1Ad 1-3 Ad 2-33. Listen again and write its number beside he correct answer.2) Which people are the main target?
A. Young women.
B. Mature men and women.
C. Families.Ad 1Ad 2-3Ad 23) What is the advertisement appealing to ?
A. A desire to do the right thing.
B. A desire to be comfortable.
C. An interest in classical music.
D. A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1Listen and write down any facts.Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving waterStar FM: a new radio station, can be found at 104.5 wavebandSuperstar Shoes and boots: all sizes, available at shoe storesA: Cool shoes!
B: Thanks. They’re Superstar.
A: Expensive?
B: Not at all. Superstars have great styles at reasonable prices.
A: But I have big feet. Ad 1Listening textB: No problem. Superstars come in all sizes. Long and short, wide and narrow.
A: Where do you get them?
B: All good shoe stores.
A: Great.
B: Want to dance?A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing Superstars!
C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.A: Dad, turn the tap off while you’re brushing.
B: What for?
A: It saves water.
B: That won’t save much water. Ad 2A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!
B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam?A: I’ll show you. There’s a fantastic website.
D: For information and tips on how to save water, visit www. hua water.com.cnWoman: Star FM. The new station everyone’s listening to.
Man: Find it on your dial at FM 104.5.Ad 31. Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.Writing2. Perform your ad to the class. Ask them to guess who your target is.elderly people teachers teenagers
11-year olds car owners
sports men and women parents young businessmen and womenKeeping Advertisers HonestReading The law.
Advertising organizations.
Complaints organization.
The consumer.
In addition, consumers themselves
should be responsible for checking the
protect before buying it.1 In what four ways can consumers be protected from false, misleading or
unethical advertising?The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.2 Would you complain about any of the
advertisements in this passage?1. Write down the ad in your exercise book.
2. Finish your workbook exercises. HomeworkThank you.
operate
litre
mature
fashion
misleading
ethnicalvt. 拨(号)
n. 操作员; 接线员
n. 升
adj. 成熟的; 到期的
n. 样式; 流行
adj. 易误解的; 另人误解的
adj. 合乎道德的; 道德的dishonest
alcoholic
tobacco
ban
promote
immoral
decentadj. 不诚实的
adj. 酒精的; 含酒精的
n. 酗酒者; 酒鬼
n. 烟草; 烟草制品
n. 禁令
vt. 禁止; 取缔
vt. 促进; 提升
adj. 不道德的; 邪恶的
adj. 正派的; 得体的; 适当的 ethics
offending
beware
consumer
trustworthy n.伦理学; 道德规范
adj. 令人不愉快的;
伤害人感情的
vi. 小心; 谨慎
n. 消费者; 顾客
adj. 可信赖的; 可靠的superstar clothing stores run out singing wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water Listen to the three radio advertise-ments. Tick the words and expressions you hear. Listening Advertisement 1:
Advertisement 2:
Advertisement 3:Superstar shoes and boots The importance of saving water Star FM radio station2. What was each advertisement promoting?1 What is the purpose of the advertisement?
To inform people about something
new.
B. To sell something.
C. To persuade people to do something.
D. To tell to get more
information.Ad 1Ad 1-3 Ad 2-33. Listen again and write its number beside he correct answer.2) Which people are the main target?
A. Young women.
B. Mature men and women.
C. Families.Ad 1Ad 2-3Ad 23) What is the advertisement appealing to ?
A. A desire to do the right thing.
B. A desire to be comfortable.
C. An interest in classical music.
D. A wish to be in fashion.Ad 2Ad 1Ad 3Ad 1Listen and write down any facts.Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving waterStar FM: a new radio station, can be found at 104.5 wavebandSuperstar Shoes and boots: all sizes, available at shoe storesA: Cool shoes!
B: Thanks. They’re Superstar.
A: Expensive?
B: Not at all. Superstars have great styles at reasonable prices.
A: But I have big feet. Ad 1Listening textB: No problem. Superstars come in all sizes. Long and short, wide and narrow.
A: Where do you get them?
B: All good shoe stores.
A: Great.
B: Want to dance?A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing Superstars!
C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.A: Dad, turn the tap off while you’re brushing.
B: What for?
A: It saves water.
B: That won’t save much water. Ad 2A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!
B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam?A: I’ll show you. There’s a fantastic website.
D: For information and tips on how to save water, visit www. hua water.com.cnWoman: Star FM. The new station everyone’s listening to.
Man: Find it on your dial at FM 104.5.Ad 31. Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.Writing2. Perform your ad to the class. Ask them to guess who your target is.elderly people teachers teenagers
11-year olds car owners
sports men and women parents young businessmen and womenKeeping Advertisers HonestReading The law.
Advertising organizations.
Complaints organization.
The consumer.
In addition, consumers themselves
should be responsible for checking the
protect before buying it.1 In what four ways can consumers be protected from false, misleading or
unethical advertising?The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.2 Would you complain about any of the
advertisements in this passage?1. Write down the ad in your exercise book.
2. Finish your workbook exercises. HomeworkThank you.