课件32张PPT。Using Language
Keeping Advertisers Honest人教新课标版高三选修九Unit 5 Inside AdvertisingWarming up Nowadays, advertisements have become part of our everyday life and there are many kinds of ads around us.
In some cases, ads can give us some helpful information, but they can also mislead us to buy something we don’t really need or even buy something bad.
If you come across the following
ads, will you believe them? And do you
want to buy the products?Renew your skin in seven days! What do you think can be done to stop dishonest advertising?Keeping Advertisers Honest Look at the title and predict what may be talked about in this passage?Task 1 Predicting It mainly introduces some ways to
________ consumers against _________
advertising.What’s the main idea of this passage?Task 2 Skimmingdishonest
protect the law
advertising organizations
complaints organization
the consumerHow many ways are mentioned in the text
to keep advertisers honest? What are they?Task 3 ScanningParagraph 1:
1. Why do organizations or individuals advertise?
Because they want to persuade people to behave in certain ways.
2. Can we believe what advertisers claim(宣称) in their advertisements?
Not everything. Because not all advertisers are good or honest people, who will tell lies or mislead us.
Paragraph 2
What is the force of law(法律效力) in advertising?
To prevent advertisers doing the wrong thing.
Paragraph 3 Advertising organizations not only
________ and ________their members,
but also ___________ for everyone in the
organization to _______.educatesupportmake rulesfollow Paragraph 4
True or false
1. Today there are laws and advertisers’ codes of conduct (行为规范)，some bad ads can't get made.
2．If a consumer is cheated while buying，there is nobody for him to turn to for help.
FFEven though docomplaints organization 12315 Paragraph 5
Is the consumer responsible for what they buy?
Yes. There is a saying: “Buyer Beware”.
（买者自负）
2. Why do some schools teach their students
about advertising?
Because we are flooded with (被…淹没) advertisements in our modern world.
Task 4 Discussion Discuss the ads on pages 84 in groups and
answer the following question:
Do you think the claims(声称) the
advertisers make are true? Give reasons? Suggested answers
In Ad 1:
It seems unlikely that a carpet would
be reduced as much as 50% or even 90%,
unless they raise the original price(原始价格）
and then reduce the higher price by 50% or
90%.In Ad 2:
1. It can’t be true.
If their prices are so much cheaper, the quality can’t be the same.
2. It may be true if they compare their TVs with some famous brand(品牌).
If so, their prices can be much lower but the quality can be the same.In Ad 4:
It is not true because it is unlikely that
anyone can learn to play the piano in only 10
easy lessons.
And it is impossible to know whether you
would really get your money back if you are
not satisfied.In Ad 5:
This claim may be true. But if a person
could really lose 20 kg in only 10 weeks by
taking the advertised pills, then the pills
are probably dangerous to your health.
But it is more likely that the pills will
do nothing at all.Summary From today's lesson, we have had a better
understanding of advertising, so from now on we
shouldn‘t blindly accept (盲目接受) everything in
advertisements.
fall into a trap
落入圈套 SummaryRemember:
Whenever we find some
dishonest advertising, we should Summary What's more, it is not only ads
that may contain false or misleading
Information. Almost anything we read,
see or hear could be untrue. So we
should have the abilities to tell them
apart in order to protect ourselves.
Do you have a better understanding about
advertising?
2. Do you know how to protect yourselves from
dishonest or misleading advertisements?Assessment Homework:
1. Read aloud the passage and try to learn some new words and expressions by heart;
2. Write a summary of the passage.Thank you for listening!
