必修五unit 13 People A letter of application（应用文写作） 课件 (共55张PPT)
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| 名称 | 必修五unit 13 People A letter of application（应用文写作） 课件 (共55张PPT) |  | |
| 格式 | zip | ||
| 文件大小 | 743.8KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2018-11-21 16:27:30 | ||
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文档简介
课件55张PPT。英语应用文写作English Practical Writing(4)Letter Writing (4) How to Write LettersSample lettersLetter writing IllustrationsPart IVFocusThis part provides sample letters of different purposes and occasions. Also, it gives illustrations on how to write letters of application.AssignmentYou are required to write a letter of Inquiry（询价信）according to the information given in Chinese below.
内容：我厂对贵公司生产的男女自行车及童车感兴趣，能否请贵公司寄一份产品目录表和价格表。我公司是武汉最大的经销商。并在十个地区设有分公司。如果贵厂的自行车质量令人满意，价格合理，我们将大量订货。发信人：王刚（销售部经理）
●审题概述●
本题要求写一封询价信，属于商业信函的一种。根据题目，要求对方寄来产品目录和价格表。出于这种商业信函的表达习惯，文章开篇可以表示对该公司的赞赏并指出对其产品感兴趣，接下来切入主题，要求对方寄来产品目录、样品说明书与样品，并询问产品价格、折扣情况和支付条件等等，最后表达希望双方合作愉快的愿望。商业信函要求语言简单明了，主题突出。
SAMPLE October 8th, 2009
Dear Sir or Madam,
We have seen the advertisement of your bicycles on television, and we are very interested in your machines for both men and women, and also for children. Would you please send us a copy of your catalog and current price list for bicycles?
We are the leading bicycle dealers in Wuhan, and have branches in ten neighboring districts. If the quality of your machines is satisfactory and the price is reasonable, we will place regular orders for fairly large numbers. We look forward to your reply!
Yours sincerely,
Wang Gang
Sales Manager
[思路点评]
本文是一篇较简单的询价信，分三段阐述。第一段表达对对方产品感兴趣并要求对方寄来产品目录和价格表；第二段先简单介绍自己公司的情况，紧接着表示若条件满意会大量订货；最后表达期待对方回复。全文主题突出，言简意赅，语言、语气均符合商业信函的特点。
APPLICATION 92018/11/21Major kinds of application lettersApplying for a job
Applying for admission to a college / graduate schoolPurposeTo attract and hold the reader’s attention long enough to get your letter placed in the short pile of those candidates who will receive an invitation to an interview. Thus, a letter of application is thus a sales letter in which you are both a seller and a product.102018/11/21A well-written letter of application, however, does not necessarily guarantee a position; but it does insure consideration and a better chance of an interview. The applicant cannot hope to get his whole story into his letter, but he should cover enough ground to intrigue(激起兴趣) the prospective employer and make the employer willing to meet him, speak to him, and find out more about him. It takes more than a good letter to land a job; instead, it takes ability, specific experience, and good character. But the letter may open the door for the applicant, and give him the chance to "sell" himself.
112018/11/21How to find information on job opening(职位空缺):College and university placement offices（就业／升学指导处）;
Employment agencies（职业介绍所）;
Professional associations;
Alumni ［??l ?mna?］ associations（校友会）;
Friends and acquaintances;
Telephone directories（电话号薄）;
News media
It should state clearly what position the applicant wants, and should tell what his abilities are and what he has to offer. It should provide a quick, clear picture of the applicant's qualifications, accomplishment and aims. It should present the applicant to possible employees in the best light.
132018/11/21Why do you need a letter of application?A letter of application can be an important tool in helping you land an interview—and ultimately, the job you seek. Although resumes and job applications highlight key skills, experience, and education, a letter of application serves other specific purposes: Purposes a letter of application serves A letter of application can help you get the attention of potential employers. By taking the time to develop a letter of application, you can set yourself apart from those who don't.
Purposes a letter of application serves (Cont.)A letter of application can help demonstrate that you've done your homework.
Detail specific to the job you seek demonstrates that you've taken the time to consider the position, the company, and their needs.
Purposes a letter of application serves (Cont.)A letter of application should show off your writing and editing skills. In this sense, a letter of application is actually part of your writing portfolio（文件夹） and gives potential employers a sense of you. Appropriately developed, a letter of application should demonstrate your writing and editing skills and entice（诱惑） potential employers to want to see more. Purposes a letter of application serves (Cont.)A letter of application can highlight information that is not appropriate for a resume or application（申请表）. For example, your resume might say that you wrote the Manual（手册）; your letter of application can supplement this by explaining that you beat the deadline, finished the project under budget, or received a flood of positive reader feedback.Purposes a letter of application serves (Cont.)A letter of application should request an interview. As simple as it may sound, the letter of application is your primary tool for requesting an interview.
Application letter can:Properly introduce you
Highlight your most relevant qualifications
Explain what your resume can't
Show that you've researched the company
Demonstrate your written communication skills
Convince the employer to grant you an interview
Attention: An ideal letter of application should cover one side of paper, and certainly no more than a side and a half.
an easily legible（易读的） font (Times New Roman, Arial).
laser printed version on high quality A4 paper is also essential. Questions often asked by the employerAn employer will probably pose the following questions:
Why is the applicant writing to me of all people?
Do I need what he/she has to offer?
What makes him / her stand out? Procedure for writing a letter of application: INDUCTIVE（归纳） Order1. Begin the letter with selected words to get the reader’s attention and name the position for which you are applying.
2. Present the information that qualifies you to do the work.
3. Drive for the appropriate action in the close.
Creative and imaginative openingIndicate that you are applying for a position.
Name the position for which you are applying.
Tell how you learned of the position.Avoid overused（过激的） beginningsPlease consider my application for…
This application is for…Ways of openingTo use a topic that shows you have learned something about the company.
To make a statement or ask a question that focuses attention on the reader’s needs that the writer seeks to fill.
If you learn of a possibility though a company employee, you can mention his/her name in the opening sentence.Sample opening 1
I am responding to your advertisement in the Doe Post inviting applications for a position in chemical engineering. I am currently a research chemist for Johnson' Chemical Corporation, where I enjoy my work, but I would prefer participating in your research program on new plastics.
Sample opening 2
Will you please review my qualifications for work in your training program? My thorough education and related experience have prepared me for an entry-level（初级的） position in the accounting department（会计部门）.Sample opening 3
Last week I spoke with Jane Doe about the clinical director position at your facility（机构）. We both agreed that the job is a perfect match with my goals and qualifications.
Middle paragraphs informationYou are likely to present facts from 3 background areas:
education
experience
personal detailsMiddle paragraphsConvince the employer that you are qualified for the job.
Interpret the facts in the resume and demonstrate that your educational preparation, work experience or special qualifications are relevant to the job.
Emphasize two or three of the most important achievements or qualities that make you special.
Mention some special knowledge you have about the company or your understanding of the job requirements.Close—drive for the appropriate actionAsk for an interview, reference check or further correspondence.
Give your phone number and / or address (or e-mail address).Sample Close 1I am confident that my qualifications and experience will be of benefit to your organization and would appreciate the opportunity to interview with you at a convenient time. I may be reached at 0411-87654321.Sample Close 2These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 0411-87654321 or send an email to sibcdufe@yahoo.com.cn. I could be in your office at your convenience to talk about working for ABC.Sample Close 3References on the enclosed resume would be glad to comment on my accounting education and experience. Please call at 0411-87654321 so we can discuss the possibility of my joining the audit staff of ABC.Letter of Application ChecklistDoes the letter have a clear introduction, body, and conclusion?
Does the letter contain information that's relevant to the position you seek?
Does the introduction include a forecasting statement, and does the body follow through with the topics and organization forecasted?
Does the letter supplement, not merely repeat, the information contained in the resume or job application from? Letter of Application Checklist (Cont.)Does the letter provide specific examples—numbers, excerpts（片段）, comments, or scenarios（方案）—that back up your statements of competency（资格，能力）?
Does the letter focus on how your skills/education/experience/knowledge that can benefit the company?
Does the letter use block or modified-block style correctly?
Letter of Application Checklist (Cont.)Is the letter limited to one page (or does it appropriately provide information specifically requested)?
Is the tone personable and professional, and not arrogant or demanding?
Does the letter request an interview?
Does the letter include contact information?
Is the letter signed?
Does the letter look clean, and is it free from errors (no typos, no grammar/punctuation errors, and no formatting errors)? Applying for admission to a college / graduate schoolMain points:
Give the full name of the college / university you are applying for.
Offer your reasons (the subject and the goal for your study there, you background information related to the application) to apply.
Tell when you wish to enter.
Ask to send you a catalog and an application form.
End the letter with your name and address.Dear Sirs, Please allow me to apply for the position of office clerk which you advertised in “Yangcheng Evening News” of April 9. I am 28 years of age and unmarried. After receiving my bachelor of Arts from Xiamen University, I worked for three years as an office clerk at China Great Wall Computer Group (Shenzhen) Company.
402018/11/21 For the last two years I have been a secretary to the General Manager of Haicheng Foodstuffs Company, Ltd. in Shenzhen. I am looking for a position of office clerk to increase my experience in business. 41 I have a wide knowledge of business and thoroughly experienced in all types of office work. Copies of my testimonials are enclosed, and if you are interested in my application, please give me an opportunity of a personal interview at your convenient date. Sincerely yours, xxx
422018/11/21英语求职信避免生僻词现在让我们来比较一下下面的三个句子在语气上有何不同： A、 I am not only competent to install a filing system that will fulfill the needs of your corporation, but also well qualified to operate it efficiently.
B、I think that I should probably make a good accountant for your factory.
C、I am confident that my experience and references will show you that I can fulfill the particular requirements of your secretarial position43Translation1.我自信不仅可以设一套能满足贵公司需求的档案分类系统，而且可以有效地进行操作。
442018/11/212.我想我可能成为贵厂的一名好会计员
3.我相信我的经验和证明人可以向您表明，我能够符合贵单位秘书一职的特定需要。
1. 在此句中使用了not only……but also，competent 和well qualified 等词语，表现得太自信，有夜郎自大之嫌，故不可取。 452018/11/212.此句中的情态动词should和副词probably 所表达的语气都欠肯定，而make（成为）一词也缺乏自信，整句话显得语气太弱，有自卑感，因此亦不可取。 3.此句中的confident 一词语气肯定，给人一种自信感，而will show 和I can 也无自大之嫌，因而此句用得恰到好处，有特殊风格。
Practice假设你叫李平，你从报上得知某公司欲招聘一名英语翻译，请你给该公司经理写一份求职信，你的个人资料如下： 1.简况：姓名，李平；年龄，30岁；身高，1.80米；健康状况，良好；业余爱好，游泳、唱歌、跳舞。 2.简历：1994年北京大学毕业后分配到路北中学工作，1996年调至唐山中学工作至今。 3.工作：工作认真负责，与人相处融洽。 4.特长：精通英语，尤其口语，已将多本中文书籍译成英语，懂一些日语、能用日语与外宾对话。 联系电话：6624478 联系地址：唐山市文化路一号 46 第一步：介绍消息来源 Dear manager, I learned from the newspaper that your company wanted to hire an English translator. 472018/11/21第二步：表明求职心愿 I'm interested in this job very much. I'd like to get this job. 482018/11/21第三步：介绍个人简历 Now I‘d like to introduce myself to you. My name is Li Ping. I’m 30 years old. I‘m 180 cm tall. I’m healthy. I like swimming, singing and dancing in my spare time. I graduated from Beijing University in 1994.Then,I went to work in Lubei Middle School. In 1996，I began to work in Tangshan Middle School and I have worked there until now. 492018/11/21第四步：摆出求职优势 I work hard and I can get along well with others. I'm good at English and especially my spoken English is very good. I've translated many Chinese books into English. I can understand Japanese and I can talk to foreigners in Japanese freely. 502018/11/21第五步：提出获职打算 If you agree with me, I'll work hard and try to be a good translator. 512018/11/21第六步：请求答复联系 If you agree with me, please write a letter to me or phone me. I live at No.1 Wenhua Road, Tangshan city. My telephone number is 6624478. 522018/11/21第七步：表明感激之情 Thank you very much. 532018/11/21上述七步内容联成一个整体，再加上下面的信尾，就成为一封完整的求职信。 Yours truly, LiPing
542018/11/21AssignmentYou are required to write a letter of Application according to the following information given in Chinese.
假设你叫张明,是北京大学经济系2006年毕业的一名学生.毕业后就职于北京经济研究所。现在你想申请到哈佛大学读MBA，2010年10月入学，写一封入学申请信，介绍一下自己的情况，并索要相关的信息。
552018/11/21
内容：我厂对贵公司生产的男女自行车及童车感兴趣，能否请贵公司寄一份产品目录表和价格表。我公司是武汉最大的经销商。并在十个地区设有分公司。如果贵厂的自行车质量令人满意，价格合理，我们将大量订货。发信人：王刚（销售部经理）
●审题概述●
本题要求写一封询价信，属于商业信函的一种。根据题目，要求对方寄来产品目录和价格表。出于这种商业信函的表达习惯，文章开篇可以表示对该公司的赞赏并指出对其产品感兴趣，接下来切入主题，要求对方寄来产品目录、样品说明书与样品，并询问产品价格、折扣情况和支付条件等等，最后表达希望双方合作愉快的愿望。商业信函要求语言简单明了，主题突出。
SAMPLE October 8th, 2009
Dear Sir or Madam,
We have seen the advertisement of your bicycles on television, and we are very interested in your machines for both men and women, and also for children. Would you please send us a copy of your catalog and current price list for bicycles?
We are the leading bicycle dealers in Wuhan, and have branches in ten neighboring districts. If the quality of your machines is satisfactory and the price is reasonable, we will place regular orders for fairly large numbers. We look forward to your reply!
Yours sincerely,
Wang Gang
Sales Manager
[思路点评]
本文是一篇较简单的询价信，分三段阐述。第一段表达对对方产品感兴趣并要求对方寄来产品目录和价格表；第二段先简单介绍自己公司的情况，紧接着表示若条件满意会大量订货；最后表达期待对方回复。全文主题突出，言简意赅，语言、语气均符合商业信函的特点。
APPLICATION 92018/11/21Major kinds of application lettersApplying for a job
Applying for admission to a college / graduate schoolPurposeTo attract and hold the reader’s attention long enough to get your letter placed in the short pile of those candidates who will receive an invitation to an interview. Thus, a letter of application is thus a sales letter in which you are both a seller and a product.102018/11/21A well-written letter of application, however, does not necessarily guarantee a position; but it does insure consideration and a better chance of an interview. The applicant cannot hope to get his whole story into his letter, but he should cover enough ground to intrigue(激起兴趣) the prospective employer and make the employer willing to meet him, speak to him, and find out more about him. It takes more than a good letter to land a job; instead, it takes ability, specific experience, and good character. But the letter may open the door for the applicant, and give him the chance to "sell" himself.
112018/11/21How to find information on job opening(职位空缺):College and university placement offices（就业／升学指导处）;
Employment agencies（职业介绍所）;
Professional associations;
Alumni ［??l ?mna?］ associations（校友会）;
Friends and acquaintances;
Telephone directories（电话号薄）;
News media
It should state clearly what position the applicant wants, and should tell what his abilities are and what he has to offer. It should provide a quick, clear picture of the applicant's qualifications, accomplishment and aims. It should present the applicant to possible employees in the best light.
132018/11/21Why do you need a letter of application?A letter of application can be an important tool in helping you land an interview—and ultimately, the job you seek. Although resumes and job applications highlight key skills, experience, and education, a letter of application serves other specific purposes: Purposes a letter of application serves A letter of application can help you get the attention of potential employers. By taking the time to develop a letter of application, you can set yourself apart from those who don't.
Purposes a letter of application serves (Cont.)A letter of application can help demonstrate that you've done your homework.
Detail specific to the job you seek demonstrates that you've taken the time to consider the position, the company, and their needs.
Purposes a letter of application serves (Cont.)A letter of application should show off your writing and editing skills. In this sense, a letter of application is actually part of your writing portfolio（文件夹） and gives potential employers a sense of you. Appropriately developed, a letter of application should demonstrate your writing and editing skills and entice（诱惑） potential employers to want to see more. Purposes a letter of application serves (Cont.)A letter of application can highlight information that is not appropriate for a resume or application（申请表）. For example, your resume might say that you wrote the Manual（手册）; your letter of application can supplement this by explaining that you beat the deadline, finished the project under budget, or received a flood of positive reader feedback.Purposes a letter of application serves (Cont.)A letter of application should request an interview. As simple as it may sound, the letter of application is your primary tool for requesting an interview.
Application letter can:Properly introduce you
Highlight your most relevant qualifications
Explain what your resume can't
Show that you've researched the company
Demonstrate your written communication skills
Convince the employer to grant you an interview
Attention: An ideal letter of application should cover one side of paper, and certainly no more than a side and a half.
an easily legible（易读的） font (Times New Roman, Arial).
laser printed version on high quality A4 paper is also essential. Questions often asked by the employerAn employer will probably pose the following questions:
Why is the applicant writing to me of all people?
Do I need what he/she has to offer?
What makes him / her stand out? Procedure for writing a letter of application: INDUCTIVE（归纳） Order1. Begin the letter with selected words to get the reader’s attention and name the position for which you are applying.
2. Present the information that qualifies you to do the work.
3. Drive for the appropriate action in the close.
Creative and imaginative openingIndicate that you are applying for a position.
Name the position for which you are applying.
Tell how you learned of the position.Avoid overused（过激的） beginningsPlease consider my application for…
This application is for…Ways of openingTo use a topic that shows you have learned something about the company.
To make a statement or ask a question that focuses attention on the reader’s needs that the writer seeks to fill.
If you learn of a possibility though a company employee, you can mention his/her name in the opening sentence.Sample opening 1
I am responding to your advertisement in the Doe Post inviting applications for a position in chemical engineering. I am currently a research chemist for Johnson' Chemical Corporation, where I enjoy my work, but I would prefer participating in your research program on new plastics.
Sample opening 2
Will you please review my qualifications for work in your training program? My thorough education and related experience have prepared me for an entry-level（初级的） position in the accounting department（会计部门）.Sample opening 3
Last week I spoke with Jane Doe about the clinical director position at your facility（机构）. We both agreed that the job is a perfect match with my goals and qualifications.
Middle paragraphs informationYou are likely to present facts from 3 background areas:
education
experience
personal detailsMiddle paragraphsConvince the employer that you are qualified for the job.
Interpret the facts in the resume and demonstrate that your educational preparation, work experience or special qualifications are relevant to the job.
Emphasize two or three of the most important achievements or qualities that make you special.
Mention some special knowledge you have about the company or your understanding of the job requirements.Close—drive for the appropriate actionAsk for an interview, reference check or further correspondence.
Give your phone number and / or address (or e-mail address).Sample Close 1I am confident that my qualifications and experience will be of benefit to your organization and would appreciate the opportunity to interview with you at a convenient time. I may be reached at 0411-87654321.Sample Close 2These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 0411-87654321 or send an email to sibcdufe@yahoo.com.cn. I could be in your office at your convenience to talk about working for ABC.Sample Close 3References on the enclosed resume would be glad to comment on my accounting education and experience. Please call at 0411-87654321 so we can discuss the possibility of my joining the audit staff of ABC.Letter of Application ChecklistDoes the letter have a clear introduction, body, and conclusion?
Does the letter contain information that's relevant to the position you seek?
Does the introduction include a forecasting statement, and does the body follow through with the topics and organization forecasted?
Does the letter supplement, not merely repeat, the information contained in the resume or job application from? Letter of Application Checklist (Cont.)Does the letter provide specific examples—numbers, excerpts（片段）, comments, or scenarios（方案）—that back up your statements of competency（资格，能力）?
Does the letter focus on how your skills/education/experience/knowledge that can benefit the company?
Does the letter use block or modified-block style correctly?
Letter of Application Checklist (Cont.)Is the letter limited to one page (or does it appropriately provide information specifically requested)?
Is the tone personable and professional, and not arrogant or demanding?
Does the letter request an interview?
Does the letter include contact information?
Is the letter signed?
Does the letter look clean, and is it free from errors (no typos, no grammar/punctuation errors, and no formatting errors)? Applying for admission to a college / graduate schoolMain points:
Give the full name of the college / university you are applying for.
Offer your reasons (the subject and the goal for your study there, you background information related to the application) to apply.
Tell when you wish to enter.
Ask to send you a catalog and an application form.
End the letter with your name and address.Dear Sirs, Please allow me to apply for the position of office clerk which you advertised in “Yangcheng Evening News” of April 9. I am 28 years of age and unmarried. After receiving my bachelor of Arts from Xiamen University, I worked for three years as an office clerk at China Great Wall Computer Group (Shenzhen) Company.
402018/11/21 For the last two years I have been a secretary to the General Manager of Haicheng Foodstuffs Company, Ltd. in Shenzhen. I am looking for a position of office clerk to increase my experience in business. 41 I have a wide knowledge of business and thoroughly experienced in all types of office work. Copies of my testimonials are enclosed, and if you are interested in my application, please give me an opportunity of a personal interview at your convenient date. Sincerely yours, xxx
422018/11/21英语求职信避免生僻词现在让我们来比较一下下面的三个句子在语气上有何不同： A、 I am not only competent to install a filing system that will fulfill the needs of your corporation, but also well qualified to operate it efficiently.
B、I think that I should probably make a good accountant for your factory.
C、I am confident that my experience and references will show you that I can fulfill the particular requirements of your secretarial position43Translation1.我自信不仅可以设一套能满足贵公司需求的档案分类系统，而且可以有效地进行操作。
442018/11/212.我想我可能成为贵厂的一名好会计员
3.我相信我的经验和证明人可以向您表明，我能够符合贵单位秘书一职的特定需要。
1. 在此句中使用了not only……but also，competent 和well qualified 等词语，表现得太自信，有夜郎自大之嫌，故不可取。 452018/11/212.此句中的情态动词should和副词probably 所表达的语气都欠肯定，而make（成为）一词也缺乏自信，整句话显得语气太弱，有自卑感，因此亦不可取。 3.此句中的confident 一词语气肯定，给人一种自信感，而will show 和I can 也无自大之嫌，因而此句用得恰到好处，有特殊风格。
Practice假设你叫李平，你从报上得知某公司欲招聘一名英语翻译，请你给该公司经理写一份求职信，你的个人资料如下： 1.简况：姓名，李平；年龄，30岁；身高，1.80米；健康状况，良好；业余爱好，游泳、唱歌、跳舞。 2.简历：1994年北京大学毕业后分配到路北中学工作，1996年调至唐山中学工作至今。 3.工作：工作认真负责，与人相处融洽。 4.特长：精通英语，尤其口语，已将多本中文书籍译成英语，懂一些日语、能用日语与外宾对话。 联系电话：6624478 联系地址：唐山市文化路一号 46 第一步：介绍消息来源 Dear manager, I learned from the newspaper that your company wanted to hire an English translator. 472018/11/21第二步：表明求职心愿 I'm interested in this job very much. I'd like to get this job. 482018/11/21第三步：介绍个人简历 Now I‘d like to introduce myself to you. My name is Li Ping. I’m 30 years old. I‘m 180 cm tall. I’m healthy. I like swimming, singing and dancing in my spare time. I graduated from Beijing University in 1994.Then,I went to work in Lubei Middle School. In 1996，I began to work in Tangshan Middle School and I have worked there until now. 492018/11/21第四步：摆出求职优势 I work hard and I can get along well with others. I'm good at English and especially my spoken English is very good. I've translated many Chinese books into English. I can understand Japanese and I can talk to foreigners in Japanese freely. 502018/11/21第五步：提出获职打算 If you agree with me, I'll work hard and try to be a good translator. 512018/11/21第六步：请求答复联系 If you agree with me, please write a letter to me or phone me. I live at No.1 Wenhua Road, Tangshan city. My telephone number is 6624478. 522018/11/21第七步：表明感激之情 Thank you very much. 532018/11/21上述七步内容联成一个整体，再加上下面的信尾，就成为一封完整的求职信。 Yours truly, LiPing
542018/11/21AssignmentYou are required to write a letter of Application according to the following information given in Chinese.
假设你叫张明,是北京大学经济系2006年毕业的一名学生.毕业后就职于北京经济研究所。现在你想申请到哈佛大学读MBA，2010年10月入学，写一封入学申请信，介绍一下自己的情况，并索要相关的信息。
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