M4 U1 Advertising
--- Welcome to the unit导学案
Teaching goals: to master some useful words and expressions about ads
to practice spoken English by talking and discussing about ads
to cultivate creativity by slogan designing
Teaching important points: to learn how to describe pictures and express opinions
Teaching difficult points: to design creative and attractive slogans
Preview (课前完成)
Words and phrases:
广告 n.________________ 打广告 n.________________
product n.________________ service n.________________
aware adj.________________ make sb. aware of ___________
航空公司 n.________________ 毒品 n.________________
shine n.________________ shampoo n.________________
campaign n.________________ make anti-drug campaigns________
persuade v.________________ tell the truth ________________
commercial advertisement/ CA ________________
public service advertisement / PSA ________________
Teaching procedures:
Step1 Lead-in
Where can we find ads?
Step2 Welcome to the unit
1. Introduction
Advertisements are a good way to ___________ or________. They are also a
good way to make people ______of _____________ and ___________.
2. Picture-talking
Look at the four pictures and answer the following questions.
Picture1
1)What does the advertisement try to sell, a product or service?
2)Would you like to fly with Oxlin Airlines or Malaysia Airlines(马航)? Why ?
Picture2
1)What can you see in this picture? (nest巢)
2)What does this ad try to tell us?
3)What should we do to protect the earth?
Picture3
1)How do you feel after seeing this ad?
2)What can we learn from this ad?
Key words: take drugs, be harmful, become seriously ill, educate people ,
call on（呼吁,号召）,make anti-drug campaigns (开展反毒运动)
Picture4
1)What can you see in this picture? （bubble泡泡）
2)Will you buy it? Why or why not?
Useful words:shining, attractive, trusted; unfamous, cheating, of low quality
3. Discussion
1. Which advertisements make you want to buy a product or service?
2. Which advertisements make you think about social problems?
3. Do you believe that advertisements tell the complete truth? Why or why
not?
Step3 More about ads
1. Which attracts you most in an ad? (brand, spokesman or slogan?)
2. Do you like the slogans in ads? Can you give us some other examples?
3. Match the brands with its slogans: NIKE Ask for more.
Li-Ning Anything is possible.
Adidas Just Do it!
PEPSI Impossible is nothing!
Step4 Slogan-designing
Some distinctive features (特征) of slogans
_____________________________________________________
2. Work in groups and design a slogan for each of the following ads.
No.1 Middle School of Yueyang County (课前完成)
Step5 Homework
Enjoy and recite the following slogans!
M4 U1 Advertising --- Welcome to the unit教案
Teaching goals:
Knowledge goal: to enable the students to master some useful words and
expressions about ads
Ability goal: to improve the students’ spoken English by getting involved in
talking and discussing about ads
Moral goal: to cultivate the students’ creativity by slogan designing and to
develop a good attitude towards ads
Teaching important points:
to learn how to describe pictures and express opinions
Teaching difficult points:
to cultivate the students’ creativity by designing slogans
Teaching methods:
Task-based approach, picture-talking and discussion
Teaching aids:
Multi-media, a projector, a blackboard
Teaching procedures:
Step1 Lead-in
Watch a short video about an advertisement and show the places where
advertisements can be found.
Step2 Welcome to the unit
1. Introduction
Advertisements are a good way to sell products or services. They are also a good
way to make people aware of the needs of others and the dangers around them.
2. Picture-talking
Look at the four pictures and answer the following questions.
Picture1
What can you see in this picture?
2)Would you like to fly with Oxlin Airlines or Malaysia Airlines? Why ?
Picture2
What can you see in this picture?
2)What does this ad try to tell us?
3)What should we do to protect the earth?
Picture3
1)How do you feel after seeing this ad?
2)What can we learn from this ad?
Key words: take drugs, be harmful, become seriously ill, educate people ,
call on,make anti-drug campaigns
Picture4
1)What can you see in this picture?
2)Will you buy it? Why or why not?
Useful words:shining, attractive, trusted; unfamous, cheating, of low quality
3. Discussion
1. Which advertisements make you want to buy a product or service?
2. Which advertisements make you think about social problems?
3. Do you believe that advertisements tell the complete truth? Why or why
not?
Step3 More about ads
1. Which attracts you most in an ad?
2. Do you like the slogans in ads? Can you give us some other examples?
3. Match the brands with its slogans
NIKE Ask for more.
Li-Ning Anything is possible.
Adidas Just Do it!
PEPSI Impossible is nothing!
Step4 Slogan-designing
1.Tell some distinctive features of slogans
2. Work in groups and design a slogan for each of the following ads.
No.1 Middle School of Yueyang County
Dongting Lake
Zhang Guying Village
Step4 Summary
Summarize the students’ performance in this class.
Watch a short video about a public service advertisement and encourage the
students to learn from PSAs .
Step5 Homework
Enjoy and recite the following slogans!
课件35张PPT。M4U1 Advertising
---Welcome to the unitadvertisement (=ad)advertising
advertisement (=ad)advertisementa good way to ___________ or________a good way to make people ______of _________________ and _____________________sell products servicesthe needs of others awarethe dangers around themPicture-talkingenjoyableexcitingsafe What should we do to protect the earth?Picture-talkingWill you buy it?
Why or why not? Useful words:
shining
attractive
trusted
unfamous
cheating
of low qualityPicture-talkingWhat can we learn from this ad? Key words:
take drugs
be harmful
become seriously ill
educate people
call on
make anti-drug campaignsPicture-talkingYes to life, no to drugs!1. Oxlin Airlines
4. Shine Shampoo 2. Earth Day
3. Anti-drugsDiscussionpublic service advertisements
/PSAscommercial advertisements
/CAs
CA or PSA? Do you believe that advertisements tell the
complete truth? Why or why not?淘宝图实物图Which attracts you most in an ad?spokesmanbrandslogan今年过节不收礼,
收礼就收脑白金!Can you give some other examples?Ask for more. Anything is possible.Just Do It! Impossible is nothing!Match the brands with its slogans. creative catchy（朗朗上口的）Work in groups and design slogans.brief洞庭湖44天内12头江豚死亡
专家称面临灭绝风险近百家造纸厂污染洞庭湖Slogan-designingThe Dongting LakeNo.1 Middle School
of Yueyang CountyZhang Guying VillageSlogan-designingZhang Guying VillageThe Dongting LakeStart Ahead. (Rejoice) 成功之路，从头开始
Obey your thirst. (Sprite) 服从你的渴望
Feel the new space. (Samsung) 感受新境界
A diamond lasts forever.(De Bierres)
钻石恒久远, 一颗永流传。
Take toshiba, take the world. (Toshiba)
拥有东芝，拥有世界。
No business too small, no problem too big. (IBM)
没有不做的小生意，没有解决不了的大问题。Enjoy and recite the following slogans! Union is strength!
