高中英语 人教版选修9 Unit 5 Inside advertising Readin课件（共30张PPT）
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| 名称 | 高中英语 人教版选修9 Unit 5 Inside advertising Readin课件（共30张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 901.7KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-04-15 09:07:01 | ||
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课件30张PPT。Unit 5 Inside advertising
How advertising works
Pr
e-readingPr
e-readingWhere can we find advertisements?on TV
over the radio
on the Internet
in newspapers
In magazines
on posters
on billboards
at the airport
at the cinema
in train stations
on buses
on billboards
everywhereWhy are advertisements so popular?※increase sales※persuade people to buy…※introduce new products
functions ※change/ improve ※ …Pre-reading
?
What does each of the advertisements want you to do on Pages 42 and 43? It wants us to save water.What is the purpose of each advertisement?
It wants us to listen to the new radio station.It wants us to buy shoes of this brand.It wants us to buy their water.It wants to tell us to become more aware of the importance of environmental protection.It wants us to stop speeding Skim the title and predict the content.What type of writing is this text?ExpositionIntroduction 导言
Body 主体
Conclusion 结论What
+
HowHow advertising works
SkimmingHow advertising works
What is an advertisement ?How do advertisers make effective advertisements ?
*
*
*
How effective are advertisements?How is the passage organized?IntroductionPart1Part2Part3Part4SkimmingCircle the key words:works
advertisements
advertisers
effective
The main idea: In the passage, the author gives the
definition of an advertisement and the ways advertisers
make effective advertisements as well as the effects of
advertisements. Summarize the main idea of the passage based on the title and the structure? Skimming1. How can we become walking advertisements?
2. What is the benefit of knowing how advertisements work?
ScanningPart1-- para1When we wear the casual garments with brand names attached to them.We can avoid being controlled by them.What is an advertisement?
How to communicate its message?Who advertises? Why do they advertise?
WhatPart2-- para2Why: to sell something or to inform or educate the public.What: an advertisementis a message or announcement that
informs or influences people.How: words, pictures, music, film…Who: businesses, individuals, organizations and
associations.How do advertisers make effective ads?Identify the target
To make the message reach target audience，the researchers should
1) identify/fix the target group
2) find out as much as possible about the target group
3) decide what type of advertising techniques to use
Appeal to the target
What's the fun_ction of the two examples in Para4 as for the writing purpose?
The examples can make the argument persuasive.
Part3-- para3-7HowHow do advertisers make effective ads?Appeal to the target
Ad often appeal to __________________________
Some ads appeal to__________________________
Others appeal to people because they are _____ or
____________________
Some appeal to ___________________________
Use a suitable medium （Para6-7）
How do they decide where to advertise?
They consider their cost（expense） and what medium is most likely to be seen or heard by the target consumer.
Part3-- para3-7Howour hopes and dreams or emotionspeople's desire to save moneyfunny they feature rich and famous peopleour conscience or our desire to be
worthy citizensHow effective are ads?The ads are not effective if you are not_________________
_________________
The ads can help(are effective) if the target audience is _________________Part4-- para8-9Howinterested in or have
no use for the productsexposed to ads constantly.句式赏析
On the other hand，being constantly exposed to advertisements can help to change our opinions over time．
On the other hand，being constantly exposed to English can help to improve our language proficiency over time．句式仿写：
另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。1. What’s the purpose of the passage ?Post-reading
To help us understand how ads work and avoid being controlled by them.2. There are subtitles in the text.What are their functions?They help make the argument clear and logical. The structure of the text :
How advertising
worksWhat is an advertisement?How do advertisers
make effective ads?How effective are advertisements?identify your targetappeal to your
targetuse a suitable
mediumFor main ideaFor the purposeSummary of the reading skills.
?
. Promotion教材链接高考链接
?
. Book3 Unit1 Festivals around the world
Festivals and celebrations Festivals and celebrations of all kinds have been held everywhere since ancient times. Most ancient festivals would celebrate the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Today's festivals have many origins, some religious, some seasonal, and some for special people or events. Festivals of the Dead
... Festivals to Honour People … 教材链接
?
. Harvest Festivals
… Spring Festivals …
People love to get together to eat, drink and have fun with
each other. Festivals let us enjoy life, be proud of our customs
and forget our work for a little while.
The main idea：The origins of some ancient festivals and
then four different kinds of festivals that occur on most
parts of the world and why people celebrate them.
教材链接
?
. 2013年湖南真题卷 A
Planning a visit to the UK? Here we help with ways to cut your costs.
高考链接STAY AWAY FROM THE STATION AVOID BIG EVNENTS LOOK AFTER YOURSELF GET ON A BIKE60．The main purpose of the passage is ________．
A．to tell visitors how to book in advance
B．to supply visitors with hotel information
C．to show visitors the importance of self-help
D．to offer visitors some money-saving tips 1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.
2. Finish the writing.
假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。
请按照本课所学，为他写一则约120-150字的短文。HOMEWORK
How advertising works
Pr
e-readingPr
e-readingWhere can we find advertisements?on TV
over the radio
on the Internet
in newspapers
In magazines
on posters
on billboards
at the airport
at the cinema
in train stations
on buses
on billboards
everywhereWhy are advertisements so popular?※increase sales※persuade people to buy…※introduce new products
functions ※change/ improve ※ …Pre-reading
?
What does each of the advertisements want you to do on Pages 42 and 43? It wants us to save water.What is the purpose of each advertisement?
It wants us to listen to the new radio station.It wants us to buy shoes of this brand.It wants us to buy their water.It wants to tell us to become more aware of the importance of environmental protection.It wants us to stop speeding Skim the title and predict the content.What type of writing is this text?ExpositionIntroduction 导言
Body 主体
Conclusion 结论What
+
HowHow advertising works
SkimmingHow advertising works
What is an advertisement ?How do advertisers make effective advertisements ?
*
*
*
How effective are advertisements?How is the passage organized?IntroductionPart1Part2Part3Part4SkimmingCircle the key words:works
advertisements
advertisers
effective
The main idea: In the passage, the author gives the
definition of an advertisement and the ways advertisers
make effective advertisements as well as the effects of
advertisements. Summarize the main idea of the passage based on the title and the structure? Skimming1. How can we become walking advertisements?
2. What is the benefit of knowing how advertisements work?
ScanningPart1-- para1When we wear the casual garments with brand names attached to them.We can avoid being controlled by them.What is an advertisement?
How to communicate its message?Who advertises? Why do they advertise?
WhatPart2-- para2Why: to sell something or to inform or educate the public.What: an advertisementis a message or announcement that
informs or influences people.How: words, pictures, music, film…Who: businesses, individuals, organizations and
associations.How do advertisers make effective ads?Identify the target
To make the message reach target audience，the researchers should
1) identify/fix the target group
2) find out as much as possible about the target group
3) decide what type of advertising techniques to use
Appeal to the target
What's the fun_ction of the two examples in Para4 as for the writing purpose?
The examples can make the argument persuasive.
Part3-- para3-7HowHow do advertisers make effective ads?Appeal to the target
Ad often appeal to __________________________
Some ads appeal to__________________________
Others appeal to people because they are _____ or
____________________
Some appeal to ___________________________
Use a suitable medium （Para6-7）
How do they decide where to advertise?
They consider their cost（expense） and what medium is most likely to be seen or heard by the target consumer.
Part3-- para3-7Howour hopes and dreams or emotionspeople's desire to save moneyfunny they feature rich and famous peopleour conscience or our desire to be
worthy citizensHow effective are ads?The ads are not effective if you are not_________________
_________________
The ads can help(are effective) if the target audience is _________________Part4-- para8-9Howinterested in or have
no use for the productsexposed to ads constantly.句式赏析
On the other hand，being constantly exposed to advertisements can help to change our opinions over time．
On the other hand，being constantly exposed to English can help to improve our language proficiency over time．句式仿写：
另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。1. What’s the purpose of the passage ?Post-reading
To help us understand how ads work and avoid being controlled by them.2. There are subtitles in the text.What are their functions?They help make the argument clear and logical. The structure of the text :
How advertising
worksWhat is an advertisement?How do advertisers
make effective ads?How effective are advertisements?identify your targetappeal to your
targetuse a suitable
mediumFor main ideaFor the purposeSummary of the reading skills.
?
. Promotion教材链接高考链接
?
. Book3 Unit1 Festivals around the world
Festivals and celebrations Festivals and celebrations of all kinds have been held everywhere since ancient times. Most ancient festivals would celebrate the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Today's festivals have many origins, some religious, some seasonal, and some for special people or events. Festivals of the Dead
... Festivals to Honour People … 教材链接
?
. Harvest Festivals
… Spring Festivals …
People love to get together to eat, drink and have fun with
each other. Festivals let us enjoy life, be proud of our customs
and forget our work for a little while.
The main idea：The origins of some ancient festivals and
then four different kinds of festivals that occur on most
parts of the world and why people celebrate them.
教材链接
?
. 2013年湖南真题卷 A
Planning a visit to the UK? Here we help with ways to cut your costs.
高考链接STAY AWAY FROM THE STATION AVOID BIG EVNENTS LOOK AFTER YOURSELF GET ON A BIKE60．The main purpose of the passage is ________．
A．to tell visitors how to book in advance
B．to supply visitors with hotel information
C．to show visitors the importance of self-help
D．to offer visitors some money-saving tips 1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.
2. Finish the writing.
假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。
请按照本课所学，为他写一则约120-150字的短文。HOMEWORK