高中英语人教版 选修9 Unit 5 Inside advertising课文读写课件（共43张）
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| 名称 | 高中英语人教版 选修9 Unit 5 Inside advertising课文读写课件（共43张） |  | |
| 格式 | zip | ||
| 文件大小 | 530.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-04-27 21:59:50 | ||
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课件43张PPT。课文读写一、课文概要参考例文1：
Many countries make laws and certain rules to keep advertisers honest. Besides, the government organization is established to examine complaints about ads and consumers’ responsibility to check the products also makes sense.参考例文2：
In order to keep advertisers honest， many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves.请以约120个词谈谈你的观点, 内容包括：
1. 商家诚信的广告宣传, 能给他们自己以及消费者带来什么好处？
2. 应该采取什么措施监督商家, 保证他们的广告信息是诚信可靠的？ Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more customers and contributes to the growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information, which brings convenience to their shopping in daily life. When it comes to the effective measures to keep advertisers honest, everyone in the society should do their part. For instance, the government is responsible to make laws so as to punish those who make false advertisements. Besides, it is the media’s duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights in case they are cheated.1. have no use for不需要, 不喜欢理解: 理解下列句子中have no use for的意思。
(1)I can lend my MP4 to you, for I have no further use for it.
( ____________________________ )
(2) I have no use for those who are always telling lies.(__________________)不喜欢, 厌恶(dislike)不需要或用不着(have no need for) 2. go to a lot of trouble to do sth. 为做某事花了不少工夫运用：请根据汉语完成句子。
(1)工程师花了不少工夫才完成大厦蓝图的设计。
The engineers _____________________ to finish the blueprint of the building. went to a lot of trouble (2) 她不辞劳苦地为我找到了那本书。
She _______________________ the book for me . went to a lot of trouble to find1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。
句型: It is no use doing 做……是没有用的
提示: 该句型与“It is of no use to do”意思相同。二、佳句诵写仿写：根据汉语意思, 完成英文句子。
(1)后悔犯错已经没有用了, 更重要的是, 我们要解决将会出现的问题。
_____________________having made a mistake. More importantly, we should try to settle the problem at hand.It is no use regretting (2) 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。
_____________________with Jack, for he is too stubborn to take others’ advice.It is no use arguing2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时, 消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断, 而不致盲目地接受广告中所说的一切。句型：When it comes to (doing) sth. ...当谈及到……；当提到……提示：该句可用于引出话题、举例等, 使前后过渡自然。仿写：根据汉语意思, 完成英文句子。
(1)当谈到如何处罚调皮的学生时, 校长总会提出一些有效的措施。
_________________how to punish the naughty students, the headmaster will always put forward some effective measures.
(2)谈到跳舞, 我最喜欢Michael Jackson.
When it comes to________, Michael Jackson is my favorite. dancingWhen it comes to3. As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising. 当今社会上广告泛滥成灾, 许多学校认为它们有责任对学生进行有关广告的教育。句型: It is one’s duty to do sth.做……是某人的责任仿写：根据汉语意思, 完成英文句子。
(1) 耐心地教育学生, 是学校的责任。
________________to educate students with patience.
(2)与环境和谐共处, 是每个人都应有的责任。
___________________to live in harmony with our environment.It is every body’s dutyIt is schools’ duty基础知识检测1. advertise vt. 为……做广告; 登广告
(1) ___________ n.登广告者; 广告客户
(2) ______________ n.广告
2. inform vt.通知; 告知; 告诉
___________ n.信息; 情报informationadvertiseradvertisement3. evolve vt.进化; 发展
___________n.进化; 发展; 演化
4. expose vt.暴露; 揭露; 显露
(1) ___________ n.暴露; 揭露; 曝光
(2) ___________ adj.暴露的; 无遮掩的exposed evolutionexposure5. identify vt.确认; 鉴别出
______________n.鉴别; 验明
6. suit v.适合
(1) ____________ adj.合适的; 适宜的
(2) ____________ adj.不合适的unsuitable identification suitable7. consider vt.考虑；认为
(1) ___________ conj.& prep.考虑到
(2) ___________adj.相当多/大的
(3) _____________n.考虑
(4) ___________adj.考虑周到的; 体贴的considerate consideringconsiderableconsideration8. promote vt.提升; 促进; 增进
(1) ____________n.提升; 促进
(2) ____________ n.发起人; 赞助人; 支持者promoterpromotion二、灵活运用
1.These films are ________(suit) for adults only.
2._________(expose)of the body to strong sunlight can be harmful.
3.There are good chances of _________ (promote) in this firm. promotion suitableExposure4.I suggest that he put an ____________ (advertise) in the local paper.
5.The ___________(inform)industry is an infant industry in our country.information advertisement6.May I see the your ___________ (identify) card?
7.It is ___________(consider) of you to call on your relatives from time to time.considerate identification三、词组互译____________想起; 想出; 思考; 考虑
2. ____________把……变成……
3. ____________移交; 让与
4. ____________有意义, 有道理, 讲得通make sense think ofturn ...into ...hand over5. ________依靠; 依赖; 指望
6.keep sth.in mind _____
7.fit in / into
_____________________________
8.in response to __________________装进; 容纳; 与……相适应、相协调rely on记住作为对……的反应; 响应走近高考 请阅读下列应用文和相关信息, 并按照要求匹配信息。
首先, 请阅读下列招聘信息：
A. Needed: Full time secretary position available. Applicants should have at least 2 years experience and be able to type 60 words a minute. No computer skills required. Apply in person at United Business lad, 17 Browning Street.信息匹配 B. Are you looking for a part time job? We require 3 part-time shop assistants to work during the evening. No experience required. Applicants should be between 18 and 26. Call 366-76564 for more information. C. Computer trained secretaries: Do you have experience working with computers? Would you like a full time position working in an exciting new company? If your answer is yes, give us a call at 457-896754. D. Teacher Needed: Tommy’s Kindergarten needs 2 teachers/trainers to help with classes from 9 a.m. to 3 pm. Applicants should have appropriate licenses. For more information, visit Tommy’s Kindergarten in Leicester Square No. 56. E. Part Time work available: We are looking for retired adults who would like to work part time at the weekend. Responsibilities include answering the telephone and giving customers information. For more information, contact us by calling 345-674132. F. University positions open: The University of Cumberland is looking for 4 teaching assistants to help with homework correction. Applicants should have a degree in one of the following: Political Science, Religion, Economics or History. Please contact the University of Cumberland for more information.请阅读以下职位申请者的信息, 然后匹配申请者和他/她拟要申请的职位：
46. Jack Anderson. Jack graduated from the University of Trent with a degree in Economics two years ago. He would like an academic position.解析：F 由F中的University positions和economics可知。47. Margaret Lillian. Margaret is 21 years old and would like a part time position to help her pay her university expenses. She can only work in the evenings.解析：B由B中的part time job和during the evening可知。48. Alice Fingelhamm. Alice was trained as a secretary and has six years of experience. She is an excellent typist but does not know how to use a computer. She is looking for a full time position.解析: A 由A中的secretary及type可知。49. Peter Florian. Peter went to business school and studied computer and secretarial skills. He is looking for his first job and would like a full time position.解析：C 由C中的computer和secretary可知。50. Lynne Nagata. Lynne, aged 65, once worked in a kindergarten. She is now a housewife, helping her daughter with her housework on weekdays. She is looking for a part-time job.解析: E 由E中的part time及retired可知。 Thank you !
Many countries make laws and certain rules to keep advertisers honest. Besides, the government organization is established to examine complaints about ads and consumers’ responsibility to check the products also makes sense.参考例文2：
In order to keep advertisers honest， many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves.请以约120个词谈谈你的观点, 内容包括：
1. 商家诚信的广告宣传, 能给他们自己以及消费者带来什么好处？
2. 应该采取什么措施监督商家, 保证他们的广告信息是诚信可靠的？ Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more customers and contributes to the growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information, which brings convenience to their shopping in daily life. When it comes to the effective measures to keep advertisers honest, everyone in the society should do their part. For instance, the government is responsible to make laws so as to punish those who make false advertisements. Besides, it is the media’s duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights in case they are cheated.1. have no use for不需要, 不喜欢理解: 理解下列句子中have no use for的意思。
(1)I can lend my MP4 to you, for I have no further use for it.
( ____________________________ )
(2) I have no use for those who are always telling lies.(__________________)不喜欢, 厌恶(dislike)不需要或用不着(have no need for) 2. go to a lot of trouble to do sth. 为做某事花了不少工夫运用：请根据汉语完成句子。
(1)工程师花了不少工夫才完成大厦蓝图的设计。
The engineers _____________________ to finish the blueprint of the building. went to a lot of trouble (2) 她不辞劳苦地为我找到了那本书。
She _______________________ the book for me . went to a lot of trouble to find1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。
句型: It is no use doing 做……是没有用的
提示: 该句型与“It is of no use to do”意思相同。二、佳句诵写仿写：根据汉语意思, 完成英文句子。
(1)后悔犯错已经没有用了, 更重要的是, 我们要解决将会出现的问题。
_____________________having made a mistake. More importantly, we should try to settle the problem at hand.It is no use regretting (2) 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。
_____________________with Jack, for he is too stubborn to take others’ advice.It is no use arguing2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时, 消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断, 而不致盲目地接受广告中所说的一切。句型：When it comes to (doing) sth. ...当谈及到……；当提到……提示：该句可用于引出话题、举例等, 使前后过渡自然。仿写：根据汉语意思, 完成英文句子。
(1)当谈到如何处罚调皮的学生时, 校长总会提出一些有效的措施。
_________________how to punish the naughty students, the headmaster will always put forward some effective measures.
(2)谈到跳舞, 我最喜欢Michael Jackson.
When it comes to________, Michael Jackson is my favorite. dancingWhen it comes to3. As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising. 当今社会上广告泛滥成灾, 许多学校认为它们有责任对学生进行有关广告的教育。句型: It is one’s duty to do sth.做……是某人的责任仿写：根据汉语意思, 完成英文句子。
(1) 耐心地教育学生, 是学校的责任。
________________to educate students with patience.
(2)与环境和谐共处, 是每个人都应有的责任。
___________________to live in harmony with our environment.It is every body’s dutyIt is schools’ duty基础知识检测1. advertise vt. 为……做广告; 登广告
(1) ___________ n.登广告者; 广告客户
(2) ______________ n.广告
2. inform vt.通知; 告知; 告诉
___________ n.信息; 情报informationadvertiseradvertisement3. evolve vt.进化; 发展
___________n.进化; 发展; 演化
4. expose vt.暴露; 揭露; 显露
(1) ___________ n.暴露; 揭露; 曝光
(2) ___________ adj.暴露的; 无遮掩的exposed evolutionexposure5. identify vt.确认; 鉴别出
______________n.鉴别; 验明
6. suit v.适合
(1) ____________ adj.合适的; 适宜的
(2) ____________ adj.不合适的unsuitable identification suitable7. consider vt.考虑；认为
(1) ___________ conj.& prep.考虑到
(2) ___________adj.相当多/大的
(3) _____________n.考虑
(4) ___________adj.考虑周到的; 体贴的considerate consideringconsiderableconsideration8. promote vt.提升; 促进; 增进
(1) ____________n.提升; 促进
(2) ____________ n.发起人; 赞助人; 支持者promoterpromotion二、灵活运用
1.These films are ________(suit) for adults only.
2._________(expose)of the body to strong sunlight can be harmful.
3.There are good chances of _________ (promote) in this firm. promotion suitableExposure4.I suggest that he put an ____________ (advertise) in the local paper.
5.The ___________(inform)industry is an infant industry in our country.information advertisement6.May I see the your ___________ (identify) card?
7.It is ___________(consider) of you to call on your relatives from time to time.considerate identification三、词组互译____________想起; 想出; 思考; 考虑
2. ____________把……变成……
3. ____________移交; 让与
4. ____________有意义, 有道理, 讲得通make sense think ofturn ...into ...hand over5. ________依靠; 依赖; 指望
6.keep sth.in mind _____
7.fit in / into
_____________________________
8.in response to __________________装进; 容纳; 与……相适应、相协调rely on记住作为对……的反应; 响应走近高考 请阅读下列应用文和相关信息, 并按照要求匹配信息。
首先, 请阅读下列招聘信息：
A. Needed: Full time secretary position available. Applicants should have at least 2 years experience and be able to type 60 words a minute. No computer skills required. Apply in person at United Business lad, 17 Browning Street.信息匹配 B. Are you looking for a part time job? We require 3 part-time shop assistants to work during the evening. No experience required. Applicants should be between 18 and 26. Call 366-76564 for more information. C. Computer trained secretaries: Do you have experience working with computers? Would you like a full time position working in an exciting new company? If your answer is yes, give us a call at 457-896754. D. Teacher Needed: Tommy’s Kindergarten needs 2 teachers/trainers to help with classes from 9 a.m. to 3 pm. Applicants should have appropriate licenses. For more information, visit Tommy’s Kindergarten in Leicester Square No. 56. E. Part Time work available: We are looking for retired adults who would like to work part time at the weekend. Responsibilities include answering the telephone and giving customers information. For more information, contact us by calling 345-674132. F. University positions open: The University of Cumberland is looking for 4 teaching assistants to help with homework correction. Applicants should have a degree in one of the following: Political Science, Religion, Economics or History. Please contact the University of Cumberland for more information.请阅读以下职位申请者的信息, 然后匹配申请者和他/她拟要申请的职位：
46. Jack Anderson. Jack graduated from the University of Trent with a degree in Economics two years ago. He would like an academic position.解析：F 由F中的University positions和economics可知。47. Margaret Lillian. Margaret is 21 years old and would like a part time position to help her pay her university expenses. She can only work in the evenings.解析：B由B中的part time job和during the evening可知。48. Alice Fingelhamm. Alice was trained as a secretary and has six years of experience. She is an excellent typist but does not know how to use a computer. She is looking for a full time position.解析: A 由A中的secretary及type可知。49. Peter Florian. Peter went to business school and studied computer and secretarial skills. He is looking for his first job and would like a full time position.解析：C 由C中的computer和secretary可知。50. Lynne Nagata. Lynne, aged 65, once worked in a kindergarten. She is now a housewife, helping her daughter with her housework on weekdays. She is looking for a part-time job.解析: E 由E中的part time及retired可知。 Thank you !