课件36张PPT。冀教版 八年级下 Unit 5
Lesson 29
How to Push a Product.
Warming-up:Enjoy a video and think about it:What are they doing? They are
pushing products. 推销产品 Learning Tip
If you “push” a product，what are you doing？Well，if it’s a push-pin，you may be really pushing it. But if you're “pushing” a product，you are trying to sell it.There is a push-pin
holding up this piece
of paper.A push-pin is a pin that you push it into walls or bulletin boards.Learning-tip:推针,图钉What is important for pushing a product？Presentation:Good quality is the most important thing. 品质，质量What is important for pushing a product？Presentation:You need to make your product stand out. So telling people what is special about it is very important.引人注目；显眼Time is what you make of it.If you had your own product to sell, how would you push it? Presentation: Create an ad.
Find ways to catch the customers’ eye. catch one’s eye
引人注目；吸引某人注意；
吸引……的目光v. 创作，创造n. 广告n. 顾客，主顾，客户Presentation:If you had your own product to sell, how would you push it? Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it.adj. 相像的，类似的商品展销adv. 已经Presentation:If you had your own product to sell, how would you push it? Push your product using samples and good deals. Offering samples and deals will get you more customers.n. 样品，样本v. 提供，供给Presentation:Some other ways of pushing products:Free talk: Work in groups and talk like this:A: Have you ever pushed a product?
B: …
A: What is important for pushing a product？
B: …
A: Do you know any ways of pushing products?
B: …
A: Are there any other ways of pushing products?
B: …A. The importance of An ad.
B. The useful ways to push a product.
C. Good quality is very important.The passage mainly talks about ______Listening:Listen to the lesson and answer the question:1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. Customers learn the advantages of a product by using it. ( )
4. Only excellent advertising can help you succeed. ( )FFTTListening:Listen again and write true (T) or false (F) :Let’s Do It!1Write down the topic sentences of paragraph 3,4 and 5. Create an ad.Go to trade shows and present your product.Push your product using samples and good deals.Reading task 1:2
Read the text and finish the task-reading.
1.What's the most important thing to make your product really shine?
___________________________________________
2.What will get you more customers?
_________________________________________
3.What will make you surely succeed?
____________________________________________Good quality. Offering samples and deals. A good quality product and excellent advertising.Reading task 2: Read and AnswerRead the lesson again and take notes.Reading task 3: After a lot of hard work，you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use？How can your product improve people’s lives？Why should people buy YOUR product？Remember，you need to make your product stand out. So tell people what is special about it. How can you do that？Here are a few suggestions.
战斗，战争引人注目；显眼Reading:Read the lesson again and take notes. Create an ad. First，study your customers’ ages，interests and other information. Second，choose a type of ad—TV，bus，magazine，newspaper or Internet. Third，decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it.已经广告v. 创作，创造顾客引人注目；吸引某人注意相似的体验商品展销Reading:Read the lesson again and take notes. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However， good quality is the most important thing. With a good quality product and excellent advertising，you will surely succeed .May I help you？
What would you like to buy？样品提供闪光，抢眼确定，一定成功品质，质量Language points:Grammar:1. Remember, you need to make your product stand out.
记住，要使你的产品引人注目。
stand out意思是“引人注目；显眼”。例如：
1). They were all pretty, but she stood out among them.
2). He is a tall, distinguished looking man who stands
out in any crowd.
3). Red flags stand out brightly, set against the blue sky.Language points:Grammar:2. Find ways to catch their eye.
想办法吸引大家的目光。
catch one’s eye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：draw one’s attention (to)…例如：
1). Can you catch that girl’s eye?
2). That postcard, a present from my grandfather,
caught everyone’s eye.Language points:Grammar:3. People coming to trade shows already have an interest in similar products.
来贸易展览的人们已经对类似的产品有了兴趣。
have an interest in意思是“对……感兴趣”。例如：
1). We all have an interest in playing chess.
2). The child has no interest in drawing.【拓展】 (1)interest作名词组成的短语:
lack of interest缺乏兴趣; with interest有兴趣;
show interest in sth对某事/物有兴趣; take an interest in对……产生兴趣;
have no interest in sth对某事/物不感兴趣;
lose interest in sth 对某事/物失去兴趣。(2)interest可以作动词,意思是“使感兴趣”。
This book will interest you.
这本书将会使你感兴趣。
【辨析】 interested,interesting
interested和 interesting 都是形容词,interested一般用来修饰人,意思是“对……感兴趣”,interesting一般用来修饰物,意思是“有趣的”。
She is interested in that interesting book.她对那本有趣的书很感兴趣。Language points:Grammar: 4.People get to know the advantage of your product after they experience using it.
◆get to do sth意思是“开始感受到,达到”,期间有一个过程。
Children get to know each other from games.孩子们通过游戏开始互相了解。
【拓展】 get sb/sth to do sth意思是“让某人/某物去做某事”。
I sometimes get my sister to help me do chores.有时候,我让我妹妹帮我做些杂物活。◆experience作动词,意思是“感受,经历”,接名词或者代词。
With your help,I experienced success happily.在你的帮助下,我尝到了成功的喜悦。
【拓展】 experience也可以作不可数名词,意思是“经验,阅历”,有时可以作可数名词,意思是“一次经历”。
He has some travelling experience.他有一些旅游的经验。
She had a great experience in Beijing.她在北京有一次很棒的经历。Language points:Grammar:5. Push your product using samples and good deals.
提供样品和优惠的条件来推广你的产品。
push one’s product意思是“推广某人的产品”。例如：
It’ll cost us a lot to push your product.
It’s difficult to push their product in this area.using samples and good deals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例如：
We can reach the apples on the tree using this ladder.Language points:Grammar:6. Offering samples and deals will get you more customers.
提供样品和优惠条件会使你获得更多的顾客。
offer此处是动词，意思是“提供”。例如：
He offered me a glass of wine.
offer还可以表示“愿意；试图(做某事)”。例如：
They offered to help me.
He offered to lend me some books.language points:Grammar:【高频】辨析offer与providelanguage points:Grammar:7. With a good quality product and excellent advertising, you will
surely succeed.
拥有优质的产品和完美的广告，你肯定会获得成功。
succeed为不及物动词，意思是“成功”，常用结构：
succeed (in) doing sth. 成功做成某事；
succeed with sth.在某方面获得成功。例如：
1) After so many years of hard work, he succeed (in) being a famous scientist.
2) He succeeded with that difficult problem.
3) You won’t succeed with the work if you don’t put your mind to it.Language points:Grammar:1.Create_______.
First, study your customers.
Second, choose a type of ad.
Third, find ways to catch their eye.
2.Go to __________ and___________________.
They can ______________________ , enjoy it .
3.Push your product using ________and _________. Offering...
4.____________is the most important thing.
In a word,________________________ and _________________________, you will surely succeed!How to push a productan ad提示：3、4号填关键词，
1、2号复述完整句子！trade shows present your productexperience your productsamplesgood dealsGood qualitywith a good quality productexcellent advertisingReading task 4:Fill in the blanks and retell the lesson:It’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific ____________ , then create a perfect ad to ______________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.similarcustomerscatch their eye offerexcellentstand outcustomer similar offer excellent stand out catch one’s eyeLet’s Do It!3Complete the passage with the correct forms of the words or phrases in the box.Pair work:Suppose you’re a salesperson. Make a dialogue with your partner with the information in the box. A: May I help you?
B: Yes, please. I want a sweater.
A: …
Let's Do It !PROJECT ADS FOR NEW PRODUCTS！
A product is something that you sell. In small groups， think of a new product. It can be a funny product or a product that helps people. Think hard and have fun！Create an advertisement for your product. You can get useful information from TV，newspapers or the Internet. Here are some ideas：?What does your product do？
?Who would want to buy it？
?What kind of ad would sell your product best？A TV ad？A radio ad？A
newspaper ad？
?How much money would people pay for your product？
As a group，present your ad to the class.Project! This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price，￥3500.It is controlled mostly by itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.An example:1.He (杰出) in his class.
2.She is (相似) to her mother.
3.I can help (顾客)with products.
4.The shop (提供) lots of good food for the neighbourhood.
5. It is important for products to have good ________(质量） .
stands outsimilarcustomersoffersqualityExercise:Look at the sentences with some missing words.Please use proper words to fill them.Homework
1.Practice the passage with your group members after class.
2.Recite the new words and phrases.谢谢21世纪教育网（www.21cnjy.com) 中小学教育资源网站 有大把高质量资料？一线教师？一线教研员？
欢迎加入21世纪教育网教师合作团队！！月薪过万不是梦！！
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https://www.21cnjy.com/help/help_extract.php
Unit 5 Lesson 29How to Push a Product.同步练习
一. 根据括号中所给的汉语用适当的词语填空。
1. How about ____________（创造）a new method of living?
2. The two models are ___________（类似的）. Do you think so?
3. The sun is ___________（发光）brightly in the sky.
4. Our company ___________（提供）lunch for the workers.
5. More and more ___________（顾客）come to this restaurant.
二. 根据汉语意思完成句子。
1. 和其他那些人比起来，她的才能很突出。
Her talents ____ ____ in comparison with the others.
2. 那个广告吸引了我的注意。
The advertisement _______ ______ ______ .
3. 他们对于创造利润有着共同的兴趣。
They ______ _____ _______ _______ ______making a profit.
4. 我们正在设法推出一款新的产品。
We are trying to _____ ______ ______ ______.
5. 我们有些重要的东西可以提供。
We have something important to ____.
6. 唯有这样做，试验才能成功。
Only in this way can the experiment ________. ?
三. 按要求进行句型转换（每空一词）。
1. We use push-pins to hold up some paper.（对划线部分提问）
_________ _______ you use push-pins ________ ________?
2. She paid 5,000 yuan for the new computer.（改为同义句）
The new computer _________ _______ 5,000 yuan.
3. How much is that kind of new product?（改为同义句）
_________ __________ _________ of that kind of new product?
4. Do you know how should you push your new invention?（改为同义句）
Do you know _____ _____ _____ your new invention?
5. Are the customers interested in your product?（改为同义句）
______ the customers ______ _____ _______ in your product?
同步练习答案
一. 1. creating 2. similar 3. shining 4. offers 5. customers
二. 1. stand out 2. caught my eyes 3. have a common interest in
4. push a new product 5. offer 6. succeed
三. 1. What do, to do 2. cost her 3. What’s the price
4. how to 5. Do, have an interest
