牛津高中英语必修四Unit1 Advertising Project nti-smoking-ad-campaign课件（14张）

Anti-smoking ad
campaign



After Smoking

Before Smoking

Aim
After this class, students need to make a new anti-smoking campaign for adults.

2

While-reading
Fast reading: circle key words, phrases or sentences and answer questions
Q1: How many paragraphs are there in this text?
Q2: What are the key words, phrases or sentences in each paragraph?
Q3: How many parts can this text be divided into?

2

While-reading
Detailed reading: read each paragraph and fill in blanks

Anti-smoking ad campaign
Why Reason
What Audience
Aim
Supporting reasons
How Time
Media
Slogan
Logo
Because smoking costs countries a lot of money and causes great damage to the welfare of the people.
High-school teenagers.
To discourage young people from smoking.

Smoking kills!
Bad effects of smoking; advantages of not smoking; not cool or attractive; urge other people to give up smoking
On 31 May, World No Tobacco Day
Posters, website, article, essay competition
Picture
2

While-reading
Introduction/background information: why
Main body: what, how
Conclusion
Summary
2

While-reading
Example passage
Anti-smoking ad campaign
Since smoking causes great damage to many people every year, we have decided to develop an ad campaign about anti-smoking.
Through this campaign, we are meant to discourage young people from smoking. On the one hand, we will educate them about the bad effects of smoking such as bad smell. On the other hand, we will inform them of all the advantages of not smoking such as saving money. If we manage to convince young people not to smoke, they might persuade people around to give up smoking.
We will start our campaign as follows. Firstly, on 31 May, we will put posters around school with our logo and slogan. Besides, we will build a website and publish an article to inform students about the dangers of smoking. What’s more, we will organize an essay competition.
In conclusion, we want to save people from illnesses related to smoking.

3

Discuss and Practice
Are there any other reasons when we discourage adults from smoking?
How can we build this campaign?





Personality
Weak power, impoliteness
Diseases
lung cancer, heart disease, bronchitis(支气管炎)，cough，sputum(痰)，snore (打鼾)，insomnia （失眠）
Reasons
Air condition
Second-hand smoker
Poisonous chemicals
A cigarette can kill a mouse, 20 cigarettes can kill a cow; Cigarettes contain a lot of tar, which is used to build roads
Fire
Nearly a fifth of the world's fire accidents are caused by smoking. E.g forest, gas station, factory
Conflict
Family conflicts
Meaningful;
Interesting;
Novel;
Shocking;
…
Short;
Meaningful;
Easy to understand ;
Easy to remember;
Powerful;
…

Logo & slogan

Group Work
Rules:
4 students make a group.
One is responsible for “Why”, one for “What”, one for “How”, one for logo and slogan.


Language points
due to
Result in
Cause great damage to
This is why… This is because…
Discourage young people from smoking
Care about
Be concerned about
Convince young people not to start convince sb. of sth.
Urge sb. to do
Provide students with more information provide sth. for sb.
Inform students about the dangers of smoking inform sb. of sth
Shock people into realizing….
Die all too soon
Be related to smoking


Homework
Finish the anti-smoking ad campaign for adults.




April 25, 2017