牛津译林版必修四Unit 1 Advertising Task 课件（34张）

Task
Writing an advertisement
listening for statistics and descriptions
When listening for statistics, you may hear:
fractions
e.g. ? (a/one half), ? (three quarters)
decimals
e.g. 0.3 (zero/nought point three)
percentages
e.g. 63% (sixty-three per cent)
Words and phrases that describe the following:
an increase:
e.g. There was an increase of 40 per cent.
The price has risen to 25 yuan a kilo.
The price has gone up by 9 dollars a
pound.
Four times as many people used our
product last year.
a decrease:
e.g. There was a decrease of 42 per cent/ 30
pounds.
The figure/amount decreased/fell by
16.5 per sent.
no change:
e.g. There was no change. The figure/
percentage remained/stayed the same.
a range
e.g. The sales figures range between 40 and
50 per cent/from 50 to 60.
an average
e.g. The average price was ￥50.
a limit
e.g. The maximum speed is 80 kilometres
per hour on this road.
The price reached a record high of 150
dollars per kilo.
The sales figures have dropped to their
lowest level/point.
Listen and write down the statistics. Note that you may need to do some simple calculations after listening to the descriptions.
1. Number of members two year ago:
______; last year: _____
2. Market share last year: _____;
this year: _____
1,200
1,400
85%
65%
3. Percentage of students eating lunch in
the dining hall last year: _________;
in three years: _____
4. Percentage of students from our school
continuing their education
last year—at local universities:
_______ studying abroad: _______
50%-60%
75.5%
23.4%
11.5%
this year—at local universities: _____
studying abroad: _______
5. Last year: 5,000 museum visitors; out of
them: 1,000 young people
This year: _____ museum visitors out of
them: ______ young people
24.5%
13.6%
9,000
3,000
Listen and complete the bar chart. Some of the information can be found in the table.
Step 1: completing a bar chart
Year Market share (%)
1990 10.5
2000 12.5
2010 19.5
Bar Chart:
Read the note from the director on page 13. What is it about? Discuss it with your partner and fill in the subject.
Answers:
_______________________________
Repackaging of the ChocoLoco Bar
When we express opinions, we tell
what we think or feel about things. We
can say:
I (don’t) think/believe (that)…
It seems to me (that)…
In my opinion/To me, …
expressing opinions and giving reasons
2. It is also important to give reasons for
your opinions. We can use these words
to introduce the reason.
e.g. I think packages are important
because/as/since they attract the
customers’ attention.
3. If we want to list more than one reason,
we can use the following patterns.
I think package are important for
several reasons. First, … Second, …
Then, … (Next, … Finally, … )
Read the conversation on Page 14 and tell your partner your opinions on advertising.
You can begin with:
What’s your opinion on advertisements?
Interview your classmates about good ads they have seen. Use the following form to help you. Think of one more question to ask. Take turns to ask and answer the questions. When you are asked to give your opinions, it’s important to give reasons. You may use the vocabulary on Page 15.
1. Opinions of advertising in public places
What’s your opinion of advertising in
public places?
2. Things that make advertisements
interesting
What do you think makes advertisements
interesting?
Interview form
Step 2: talking about advertisements
3. Things seen in advertisements and
bought later
What have you seen in an advertisement
and later bought?
4. Favourite advertisement
What is/ are your favorite advertisement(s)? Why?

5. ___________________________________
What advertisement do you like least? Why?
Let’s go over Part B and role play an interview between a manager and his /her friend. You can begin the conversation like this:
M: Hi, may I ask you some questions about advertisement?
F: Yes, of course.
M: What is your opinion on advertisements in public places?
F: Generally speaking, most of the ads in
public places are attractive and
interesting, but a few of them are too
big and ugly. …
After interviewing your friends, write your notes in the space below to report back.
using different sentence types correctly
Read the table on page 16 and learn about some of the major sentence types. Can you give some examples of each sentence type?
For example:
Negative statements:
The children are nowhere to be seen.
Look at the advertisement on Page 16 and label the sentence types.
Answers:
2. _______________ 3. _____________
4. _______________ 5. _____________
6. _______________ 7. _____________
8. _______________
Negative statement
Command
Positive statement
Positive statement
Positive statement
Exclamation
Positive statement
Step 3: writing an advertisement
Review the two sample ads in Part A on Page 17. Think about why these two ads are good. Do the different sentence types and vivid pictures make the ads more attractive?
Write an advertisement for ChocoLoco Bar. Try to be creative and original. You can draw pictures for your ads.
You may want to mention:
taste/look/ingredients
comments from customers
what is unique about the product
price/ discount
benefits
where it is available
You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco bar. Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious ChocoLoco Bars.
Because they are low in fat, they are also a
Possible example
good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! The ChocoLoco Bar has a high quality and a reasonable price. It is available in all supermarkets around China now.
Complete your advertisement after class.
Preview the Project.