牛津英语必修4 Unit 1 Advertising Project 课件（20张ppt）
文档属性
| 名称 | 牛津英语必修4 Unit 1 Advertising Project 课件（20张ppt） |  | |
| 格式 | zip | ||
| 文件大小 | 1.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-13 22:32:31 | ||
图片预览
文档简介
Unit 1 Project Developing an ad campaign
Lead-in
Question:
If Dove wants to promote a new flavor of chocolate, what should be done?
eye-catching ads
attractive slogans
fancy packages
famous people
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
……
1.Read the article on P18 to know some basic knowledge about ad campaigns .
2.Answer the following three questions
Q1:What is an ad campaign?
A planned program of ads using various kinds ads to reach a certain audience.
Q2:What media can you use in an ad campaign?
We can use different kinds of media , including poster, billboards, newspaper, magazines, radio and television, etc.
Q3:What are the major questions should we consider first?
1. Who is the audience for your ad campaigns
2. What do you want your ad campaign to say ?
3. How do you reach your audience?
What ad campaign is this ?
Anti-smoking ad campaign
Read the passage quickly and try to answer the following questions:
1. Why does smoking result in million of people’s death every year?
2.What is the main aim of their anti-smoking ad campaign?
3.On which day will the campaign be started ?
Because it can result in lung cancer and heart disease.
To discourage young people from smoking.
On 31 May, World No Tobacco Day.
4. What is the slogan of the campaign?
5.Why do they choose the picture on P19 as their logo?
Smoking kills
Because many people don’t know the damage smoking does to their health.
Building
goal
target
research
create
message
information
appeal
react
methods
across
approach
reach
Read the passage carefully and try to fill in the blanks
________ an ad campaign
Step 1 *have a clear ____ and _____ audience in mind;
*do a little _______ and you can _____ the right ______ for the right people.
Step 2 *gather _________ from your research;
*It is important to always try to _____ to the way
the audience will _____.
Step 3 *use different _______ to get your message _____
*decide what ________ you want to use to _____ your audience.
Useful phrases in passage 1
1.记住…（L4）
2.弄清楚，弄懂（L4）
3.让某人做某事（L5）
4.为了做某事（L10）
5.提前（L11）
6.吸引，引起兴趣（L18）
7.关心，在意（L22）
8.对……关注/感兴趣的（L22）
9.把……表达清楚（L26）
10.取决于，依赖于（L28）
have……in mind
figure out
get sb. to do sth.
in order to do
in advance
appeal to
care about
be concerned about/with
get sth. across
depend on
Difficult sentences
1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
1) The girl who is standing there is a classmate of mine. Standing
The girl _______ there is a classmate of mine.
2) The building which was completed last year is our library. completed
The building ________ last year was our library.
standing
completed
2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
get sb. to do sth. 让某人做某事
eg: 我将让我的叔叔帮我解决这个问题。
I will _________________me solve the problem.
同义短语：make/have sb. do sth.
get my uncle to help
3. In order to determine your audience, you will need to do a little research and analysis in advance.
? in order to 表示“为了、以便”，后接动词原形
? in order that /so that 表示“以便，为了”，后接句子，一般不放句首。
eg: 为了赚更多的钱，他工作到很晚。
___________________________, he worked late into the night every night.
He worked late into night every night in order that he can make more money.
In order to earn more money
4. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
It is time (for sb )to do ... 是该做…的时候了
eg: 十二点了，我们该去食堂吃午饭了。
It is twelve now, so_________________________
it is time for us to go to the canteen for lunch.
单词拼写
1.It was an e__________difficult and dangerous task.
2.Beijing is filled with people from v___________parts of China.
3.My t__________in life is to save $20 a week.
4.The a___________began clapping and cheering.
5.______________(决定）to teach herself English, she bought many English books.
6.The police are ____________(恳求呼吁）to the public for the information about the crime.
extremely
various
target
audience
Determined
appealing
巩固练习
Useful phrases in passage 2
1.对……造成伤害（L4）
2.劝阻某人不做某事（L14）
3.关注，担心
4.说服某人做某事（L17）
5.督促某人做某事（L17）
6.戒烟（L17）
7.为……提供（L19）
8.充分认识到（L13）
9.警醒某人做某事(L27)
10.太快（L28）
cause damage to
discourage sb. from doing
be concerned about
convince sb. to do sth
urge sb.to do sth
give up smoking
provide sb. with sth
be fully aware of…
shock sb. into doing sth
all too soon
The global warming has become a serious problem people _____________ ( 关心） due to a growing number of cars on roads. The more use of cars, the worse quality of air, which _________________( 造成损害)the welfare of people. Fortunately, the government has taken measures to _________________________ （规劝人们不要开车出行）。And many public people service ads on TV also __________________ (督促人们乘公共汽车）。 All these measures are aimed to ___________________ (警醒人们） that too many cars on roads are not good for the environment and that we should _______________(清醒地认识到）the bad influence cars have on our health.
care about /are concerned about
causes damage to
discourage people from driving out
urge people to take buses
shock people into realizing
be fully aware of
Lead-in
Question:
If Dove wants to promote a new flavor of chocolate, what should be done?
eye-catching ads
attractive slogans
fancy packages
famous people
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
……
1.Read the article on P18 to know some basic knowledge about ad campaigns .
2.Answer the following three questions
Q1:What is an ad campaign?
A planned program of ads using various kinds ads to reach a certain audience.
Q2:What media can you use in an ad campaign?
We can use different kinds of media , including poster, billboards, newspaper, magazines, radio and television, etc.
Q3:What are the major questions should we consider first?
1. Who is the audience for your ad campaigns
2. What do you want your ad campaign to say ?
3. How do you reach your audience?
What ad campaign is this ?
Anti-smoking ad campaign
Read the passage quickly and try to answer the following questions:
1. Why does smoking result in million of people’s death every year?
2.What is the main aim of their anti-smoking ad campaign?
3.On which day will the campaign be started ?
Because it can result in lung cancer and heart disease.
To discourage young people from smoking.
On 31 May, World No Tobacco Day.
4. What is the slogan of the campaign?
5.Why do they choose the picture on P19 as their logo?
Smoking kills
Because many people don’t know the damage smoking does to their health.
Building
goal
target
research
create
message
information
appeal
react
methods
across
approach
reach
Read the passage carefully and try to fill in the blanks
________ an ad campaign
Step 1 *have a clear ____ and _____ audience in mind;
*do a little _______ and you can _____ the right ______ for the right people.
Step 2 *gather _________ from your research;
*It is important to always try to _____ to the way
the audience will _____.
Step 3 *use different _______ to get your message _____
*decide what ________ you want to use to _____ your audience.
Useful phrases in passage 1
1.记住…（L4）
2.弄清楚，弄懂（L4）
3.让某人做某事（L5）
4.为了做某事（L10）
5.提前（L11）
6.吸引，引起兴趣（L18）
7.关心，在意（L22）
8.对……关注/感兴趣的（L22）
9.把……表达清楚（L26）
10.取决于，依赖于（L28）
have……in mind
figure out
get sb. to do sth.
in order to do
in advance
appeal to
care about
be concerned about/with
get sth. across
depend on
Difficult sentences
1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
1) The girl who is standing there is a classmate of mine. Standing
The girl _______ there is a classmate of mine.
2) The building which was completed last year is our library. completed
The building ________ last year was our library.
standing
completed
2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
get sb. to do sth. 让某人做某事
eg: 我将让我的叔叔帮我解决这个问题。
I will _________________me solve the problem.
同义短语：make/have sb. do sth.
get my uncle to help
3. In order to determine your audience, you will need to do a little research and analysis in advance.
? in order to 表示“为了、以便”，后接动词原形
? in order that /so that 表示“以便，为了”，后接句子，一般不放句首。
eg: 为了赚更多的钱，他工作到很晚。
___________________________, he worked late into the night every night.
He worked late into night every night in order that he can make more money.
In order to earn more money
4. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
It is time (for sb )to do ... 是该做…的时候了
eg: 十二点了，我们该去食堂吃午饭了。
It is twelve now, so_________________________
it is time for us to go to the canteen for lunch.
单词拼写
1.It was an e__________difficult and dangerous task.
2.Beijing is filled with people from v___________parts of China.
3.My t__________in life is to save $20 a week.
4.The a___________began clapping and cheering.
5.______________(决定）to teach herself English, she bought many English books.
6.The police are ____________(恳求呼吁）to the public for the information about the crime.
extremely
various
target
audience
Determined
appealing
巩固练习
Useful phrases in passage 2
1.对……造成伤害（L4）
2.劝阻某人不做某事（L14）
3.关注，担心
4.说服某人做某事（L17）
5.督促某人做某事（L17）
6.戒烟（L17）
7.为……提供（L19）
8.充分认识到（L13）
9.警醒某人做某事(L27)
10.太快（L28）
cause damage to
discourage sb. from doing
be concerned about
convince sb. to do sth
urge sb.to do sth
give up smoking
provide sb. with sth
be fully aware of…
shock sb. into doing sth
all too soon
The global warming has become a serious problem people _____________ ( 关心） due to a growing number of cars on roads. The more use of cars, the worse quality of air, which _________________( 造成损害)the welfare of people. Fortunately, the government has taken measures to _________________________ （规劝人们不要开车出行）。And many public people service ads on TV also __________________ (督促人们乘公共汽车）。 All these measures are aimed to ___________________ (警醒人们） that too many cars on roads are not good for the environment and that we should _______________(清醒地认识到）the bad influence cars have on our health.
care about /are concerned about
causes damage to
discourage people from driving out
urge people to take buses
shock people into realizing
be fully aware of