M4U1 Reading Advertisements
(Period1)
Let’s enjoy
Advertisements
Conclusion
Introduction
1. What is an ad? Para.2
2. Does an ad tell people the complete truth?
3. Public service ads Para.4
Examples and facts
Para.1
Para.3
Para.5
to ads
Para. 2
What is an advertisement ?
CA or PSA?
Don't risk driving under the influence.
CA or PSA?
少了这一点就不是一个完整的中国
I(i) am a part of China!
Para. 3
Commercial ads
‘Bright-teeth
fights bad
breath!’
‘You are proud of your cooking, so shouldn’t you buy the very freshest
food?’
‘Bright-teeth fights bad breath!’
‘You are proud of your cooking, so shouldn’t you buy the very freshest
food?’
clever language
We must not ____ ____this kind of trick.
What should we do?
fall for
fights
proud
freshest
Para. 4
PSAs
‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope----educating every child’
‘When you smoke cigarettes, you are slowly killing yourself.’
Show time!
Conclusion
Introduction
1. What is an ad? Para.2
2. Does an ad tell people the complete truth?
3. Public service ads Para.4
Examples and facts
Para.1
Para.3
Para.5
to ads
Don’t be a slave to ads.
HOMEWORK
Rewrite the article about ads in 100 words, using the format of expository writing .
M4U1 Reading Advertisements (Period1)
Teaching plan
Teaching Objectives:
1. Students must master how to read expository writing.
2. Students can know about the differences and similarities between commercial ads and PSAs.
3. Most of the students can draw some attractive pictures, think of some clever words and describe their designs.
4. Students can be aware of the tricks in commercial ads and the benefits in PSAs. It is hoped that they must use their intelligence and not be a slave to ads after learning this lesson.
Teaching important points:
1. Students must master the reading strategy: reading expository writing.
2. Students are expected to learn some basic information about advertising, including the two basic types of ads-commercial ads and PSAs.
Teaching difficult points:
1. In regard to commercial ads and PSAs, students can state their opinions and give supporting reasons.
2. Students will be able to draw some pictures and think of or create some slogans.
3. Students can use their own words to describe their designs.
Teaching aids:
Multimedia and a blackboard
Teaching procedures:
Step 1 Preparation
1. Let students enjoy a video and recall their memories about ads.
2.Talk about the advertisement and lead the students to the two key words ‘attractive’ and ‘clever’.
Step 2 Presentation
1. Reading strategy: Let students read the reading strategy and talk about the format of expository writing.
2. Skimming: Taking Advertisements for example, let students know about the structure of the passage.
Introduction to ads Para.1
Examples and facts: 1. What is an ad?
2. Does an ad tell people the complete truth? Paras.2-4
3. Public service ads
Conclusion Para.5
Step 3 Practice & Product
1. Para.2
①Ask a student to read this paragraph and find out what an advertisement is.
②Let students find out the differences between commercial ads and PSAs.
③Show some pictures about ads and decide whether they are commercial ads or PSAs.
2. Para.3
①Read this paragraph by themselves and find out the two examples about commercial ads.
②Find out the clever words in the two ads.
③Draw a conclusion from commercial ads.
3. Para.4
①Listen to Para.4 and find out the four examples of PSAs.
②Let students state their opinions on the four PSAs.
③Draw a conclusion from PSAs.
Step 4 Progress－Design advertisements
1. Ask students to design their own ads by drawing attractive pictures and using clever language.
2. Describe their own ads.
Step 5 Summary
Summarize what they have learned in this period.
Step6 Homework
Rewrite the article about ads in 100 words, using the format of expository writing.
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