译林牛津版高中英语模块四Unit1Advertising Task Writing an advertisement 课件（共30张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Task Writing an advertisement 课件（共30张） |  | |
| 格式 | zip | ||
| 文件大小 | 3.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-26 22:46:44 | ||
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课件30张PPT。M4U1 Task Writing an advertisementDo you think suitable（合适的）content and language are important for an advertisement? Hello, Again As we reimagine Lincoln as a company. We will also reintroduce ourselves to the world. In the coming 12 months we will say Hello, Again.
Hello, again, to a brilliant range of refreshed cars designed with elegant simplicity. Hello, again, to a more personal and attentive buying experience. Hello, again, to a new inherently different kind of driver. Hello, again, to iconic music, art, design, and film in ways that surprise and delight. And we will do this by digging deep into where we are from and by taking a long, hard look at where we are going. Stay tuned to see how we will take a second look at the seemingly ordinary, by transforming it into something that will inspire you to take a second look at yourself.HeadlineLead-in paragraphMain bodyStep 1 The structure of an advertisementThe structure of an advertisement1. Attractive headline2. Lead-in paragraph3. Main bodyStep 2 Observing the content and language Task 1 Attractive headline
Qs:1. Can you tell what products or services the following headlines are advertising?2. What do headline 1 to headline 4 have in common? What do headline 5 to headline 8 have in common? 1. Just do it!
2. Obey your thirst.
3. Good teeth, good health
4. Connecting people. content:
The feature of the product you want to show.5. Where there is a way, there is a Toyota.
6. Things go better with Coco-Cola.
7. Tide's in, dirt's out.
8. Apple thinks different. content:
product
trademark(商标)1. Just do it!
2. Obey your thirst.
3. Good teeth, good health
4. Connecting people. Imperatives
(祈使句)noun phrasesv - ings5. Where there is a way, there is a Toyota.
6. Things go better with Coco-Cola.
7. Tide's in, dirt's out.
8. Apple thinks different. The sentences are made up of easy and short words.Tips（秘诀，技巧） for headline design:Content: 1. The productThe trademark2. The feature you want to showLanguage:1. easy and short words 2. noun phrases3. v-ings4. imperatives（祈使句）Task 2 Lead-in paragraphs
Qs: 1. What types of sentences are used in the following lead-in paragraphs?A. Statements (陈述句) B. Questions (疑问句)C. Exclamations (感叹句)D. Imperatives (祈使句)2. What are the functions of lead-in paragraphs?Step 2 Observing the content and language 4 exmaples:1. Have you ever regretted not having recorded those important moments forever? (1) You won't feel that way any more.(2)
2. You will be amazed at the new recipes and new taste! (3) Our sandwiches are yummy!(4)
Attract the audienceA. Statements B. Questions
C. Exclamations D. ImperativesABAA3. Are you bored with wearing the same blue jeans every day?(5) Then why don't you get into our new jeans in deep red?(6)BBA. Statements B. Questions
C. Exclamations D. ImperativesA4 examples:4.a brief introduction to the product玉兰油多效修护系列7-in-1 抗衰老日用保湿霜给你7-in-1 抗衰老功效，给你打造看得见的年轻肌肤。Tips for lead-in paragraph writing:Language:
- Questions
- Statements
Content:
- A brief introduction to the product
- An attractionTask 3 Main body
Step 2 Observing the content and language 1. Tick (划勾) the related information that you think should be included in the main body2. Choose the top three that you think will appeal to（对......有吸引力） the customers most3. What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?Benefits related to your product or service
Price
Comments from customers
Unique(独特的，唯一的) features about the product or service
Where to purchase(购买) it
taste/look/ ingredients(原料)
website/ telephone number
designer
producer (生产者)
date/timeTick (划勾) the related information that you think should be included in the main body√√√√√√√√√√Benefits related to your product or servicePriceUnique(独特的，唯一的) features about the product or serviceExamples of main body:1. Try DG Real Photos. This great camera is produced in Germany. It's easy to use. It allows you to take photographs without a break for up to 6 hours.
'What a wonderful camera! It's cute and practical.' -- Li Dan
2. We select and use only the best meat an freshest vegetables. Our sandwiches are a bargain at only ￥5 each. When you buy one now, as a bonus you get another one free!
3. This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild& Fancy jeans costs only ￥40, available in all Wild & Fancy shops now.Examples of main body:Q: What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
1. Try DG Real Photos. This great camera is produced in Germany. It's easy to use. It allows you to take photographs without a break for up 6 hours.
'What a wonderful camera! It's cute and practical.' -- Li Dan
Q: What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
2. We select and use only the best meat an freshest vegetables. Our sandwiches are a bargain at only ￥5 each. When you buy one now, as a bonus you get another one free!
Examples of main body:What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
3. This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild& Fancy jeans costs only ￥40, available in all Wild & Fancy shops now.
Content:
1. benefits related to your product
2. unique features about the product
3. price
Language:
simple sentencesTips for main body writing:Step 3 Summary1. attractive headline
2. Lead-in paragraph
3. Main bodyHow to write an advertisementContent: product, trademark
Language: easy and short words, noun phrases, v-ings, imperativesContent: - benefits related to your product
- unique features about the product
- price
Language: Simple sentencesContent: an attraction, a brief introduction to the product
Language: questions, statementsStep 4 Practice Writing an advertisementWork in groups
cookiemilkcandybackpacksunglasseswatchThank you!
Hello, again, to a brilliant range of refreshed cars designed with elegant simplicity. Hello, again, to a more personal and attentive buying experience. Hello, again, to a new inherently different kind of driver. Hello, again, to iconic music, art, design, and film in ways that surprise and delight. And we will do this by digging deep into where we are from and by taking a long, hard look at where we are going. Stay tuned to see how we will take a second look at the seemingly ordinary, by transforming it into something that will inspire you to take a second look at yourself.HeadlineLead-in paragraphMain bodyStep 1 The structure of an advertisementThe structure of an advertisement1. Attractive headline2. Lead-in paragraph3. Main bodyStep 2 Observing the content and language Task 1 Attractive headline
Qs:1. Can you tell what products or services the following headlines are advertising?2. What do headline 1 to headline 4 have in common? What do headline 5 to headline 8 have in common? 1. Just do it!
2. Obey your thirst.
3. Good teeth, good health
4. Connecting people. content:
The feature of the product you want to show.5. Where there is a way, there is a Toyota.
6. Things go better with Coco-Cola.
7. Tide's in, dirt's out.
8. Apple thinks different. content:
product
trademark(商标)1. Just do it!
2. Obey your thirst.
3. Good teeth, good health
4. Connecting people. Imperatives
(祈使句)noun phrasesv - ings5. Where there is a way, there is a Toyota.
6. Things go better with Coco-Cola.
7. Tide's in, dirt's out.
8. Apple thinks different. The sentences are made up of easy and short words.Tips（秘诀，技巧） for headline design:Content: 1. The productThe trademark2. The feature you want to showLanguage:1. easy and short words 2. noun phrases3. v-ings4. imperatives（祈使句）Task 2 Lead-in paragraphs
Qs: 1. What types of sentences are used in the following lead-in paragraphs?A. Statements (陈述句) B. Questions (疑问句)C. Exclamations (感叹句)D. Imperatives (祈使句)2. What are the functions of lead-in paragraphs?Step 2 Observing the content and language 4 exmaples:1. Have you ever regretted not having recorded those important moments forever? (1) You won't feel that way any more.(2)
2. You will be amazed at the new recipes and new taste! (3) Our sandwiches are yummy!(4)
Attract the audienceA. Statements B. Questions
C. Exclamations D. ImperativesABAA3. Are you bored with wearing the same blue jeans every day?(5) Then why don't you get into our new jeans in deep red?(6)BBA. Statements B. Questions
C. Exclamations D. ImperativesA4 examples:4.a brief introduction to the product玉兰油多效修护系列7-in-1 抗衰老日用保湿霜给你7-in-1 抗衰老功效，给你打造看得见的年轻肌肤。Tips for lead-in paragraph writing:Language:
- Questions
- Statements
Content:
- A brief introduction to the product
- An attractionTask 3 Main body
Step 2 Observing the content and language 1. Tick (划勾) the related information that you think should be included in the main body2. Choose the top three that you think will appeal to（对......有吸引力） the customers most3. What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?Benefits related to your product or service
Price
Comments from customers
Unique(独特的，唯一的) features about the product or service
Where to purchase(购买) it
taste/look/ ingredients(原料)
website/ telephone number
designer
producer (生产者)
date/timeTick (划勾) the related information that you think should be included in the main body√√√√√√√√√√Benefits related to your product or servicePriceUnique(独特的，唯一的) features about the product or serviceExamples of main body:1. Try DG Real Photos. This great camera is produced in Germany. It's easy to use. It allows you to take photographs without a break for up to 6 hours.
'What a wonderful camera! It's cute and practical.' -- Li Dan
2. We select and use only the best meat an freshest vegetables. Our sandwiches are a bargain at only ￥5 each. When you buy one now, as a bonus you get another one free!
3. This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild& Fancy jeans costs only ￥40, available in all Wild & Fancy shops now.Examples of main body:Q: What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
1. Try DG Real Photos. This great camera is produced in Germany. It's easy to use. It allows you to take photographs without a break for up 6 hours.
'What a wonderful camera! It's cute and practical.' -- Li Dan
Q: What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
2. We select and use only the best meat an freshest vegetables. Our sandwiches are a bargain at only ￥5 each. When you buy one now, as a bonus you get another one free!
Examples of main body:What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?
3. This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild& Fancy jeans costs only ￥40, available in all Wild & Fancy shops now.
Content:
1. benefits related to your product
2. unique features about the product
3. price
Language:
simple sentencesTips for main body writing:Step 3 Summary1. attractive headline
2. Lead-in paragraph
3. Main bodyHow to write an advertisementContent: product, trademark
Language: easy and short words, noun phrases, v-ings, imperativesContent: - benefits related to your product
- unique features about the product
- price
Language: Simple sentencesContent: an attraction, a brief introduction to the product
Language: questions, statementsStep 4 Practice Writing an advertisementWork in groups
cookiemilkcandybackpacksunglasseswatchThank you!