译林牛津版高中英语模块四Unit1Advertising Task Writing an advertisement课件 （共35张）
文档属性
| 名称 | 译林牛津版高中英语模块四Unit1Advertising Task Writing an advertisement课件 （共35张） |  | |
| 格式 | zip | ||
| 文件大小 | 4.6MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-26 22:49:04 | ||
图片预览
文档简介
课件35张PPT。Learning ObjectivesTo appreciate some advertisements
To learn to write an advertisement
To improve our creative thinkingM4 U1 Task Writing an advertisement Just do it!Guessing gameApple thinks different. 苹果电脑，不同凡响)有汰渍，没污渍。
汰渍到, 污垢逃。Tide’s?in,?dirt’s?out.??
Good teeth, good health. public service advertisement (PSA)（公益广告）
commercial advertisement(商业广告)
Two main types of ads: AppreciationGood to the drop
滴滴香浓，意犹未尽 （麦斯威尔咖啡）
lastso hardEngineered to move the human spirit （人类精神的动力）Would you like a cup of Nescafe?The taste is great! What makes advertisements
more persuasive(有说服力的)?languagepicturequalityprice….Task 1: Appreciate , Find & ThinkTry our delicious sandwiches
You will be at the recipes and new taste! Our sandwiches are ! They are also
the in town. We select and use only the
meat and vegetables. Our sandwiches are a at only ￥5 each. When you buy one now, as a you get another one !amazedyummybestfreshestbargainbonusfreenewbiggestunique
delicious
mouth-watering
special
tasty
inviting(诱人的)
useful
unforgettable
nutritious
safe…Persuasive words:soft, comfortable, pretty, pleasant
wonderful,excellent, attractive, fantastic
different, distinct, unique, perfect
practical, useful, valuable, durable(耐用的)
the hottest, the most popular
the most ideal（最理想的)…
material/look/use
pattern/popularity
…silk scarfPersuasive wordsat a discount of …
ChocoLocoPersuasive phrases:on sale
for free
sell well
at a discount of 70%(打三折)
at a low price
a good deal(划算的买卖)
huge bargains(便宜货)
a well-known/famous brand(大品牌)
be of high/good quality
enjoy free delivery(免费送货)
buy one, get another one free
…All of our snacks are well-known brands. and of good quality . Buy one and get seven for free!PracticePersuasive sentences: Introducing Wild & Fancy!
Are you bored with wearing
the same blue jeans every day?
Then why don’t you get into our new jeans in deep
red? This is the season’s hottest colour. They are
so comfortable that you’ll want to wear them day
and night! A pair of Wild & Fancy jeans costs
only￥40, available in all Wild & Fancy shops now.1. Are you bored with/tired of/fed up with/ …?
(questions)
2. Would you like…/Why don’t you…/ Why not …?
3. This is the cheapest/the most… .(Positive statements)
4. It is so…that….
5. Don’t hesitate./ Act now./Buy now./Hurry!
(commands)
6. You will never regret. (Negative statements)
7. How amazing it looks!/ What a beautiful …!
…using different sentence types correctlyPersuasive sentences:Make a dialogue PracticeSalesman: …
Customer: …Persuasive wordsPersuasive phrasesPersuasive sentences
an advertisementRequirements:
1.One student, one sentence
2.Avoid being the same. Oral practiceTo sell ChocoLoco Bars (Snickers).You can never imagine how delicious our chocolate bars can be if you have never had a ChocoLoco Bar. Only the best cocoa beans and the freshest milk are used. Because they are low in fat, they are also a good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! Why not come and have a taste. Then you will love them forever! Our ChocoLoco Bar is of high quality and low price. It is available in all supermarkets around China now. When you buy one now, you get another one free! Sample Teamwork
Creativework
Task 2: Writing
Design your advertisementShow TimeBe creative!
Be smart! But don’t be a slave to ads!Homework
Create and write more advertisements.
To learn to write an advertisement
To improve our creative thinkingM4 U1 Task Writing an advertisement Just do it!Guessing gameApple thinks different. 苹果电脑，不同凡响)有汰渍，没污渍。
汰渍到, 污垢逃。Tide’s?in,?dirt’s?out.??
Good teeth, good health. public service advertisement (PSA)（公益广告）
commercial advertisement(商业广告)
Two main types of ads: AppreciationGood to the drop
滴滴香浓，意犹未尽 （麦斯威尔咖啡）
lastso hardEngineered to move the human spirit （人类精神的动力）Would you like a cup of Nescafe?The taste is great! What makes advertisements
more persuasive(有说服力的)?languagepicturequalityprice….Task 1: Appreciate , Find & ThinkTry our delicious sandwiches
You will be at the recipes and new taste! Our sandwiches are ! They are also
the in town. We select and use only the
meat and vegetables. Our sandwiches are a at only ￥5 each. When you buy one now, as a you get another one !amazedyummybestfreshestbargainbonusfreenewbiggestunique
delicious
mouth-watering
special
tasty
inviting(诱人的)
useful
unforgettable
nutritious
safe…Persuasive words:soft, comfortable, pretty, pleasant
wonderful,excellent, attractive, fantastic
different, distinct, unique, perfect
practical, useful, valuable, durable(耐用的)
the hottest, the most popular
the most ideal（最理想的)…
material/look/use
pattern/popularity
…silk scarfPersuasive wordsat a discount of …
ChocoLocoPersuasive phrases:on sale
for free
sell well
at a discount of 70%(打三折)
at a low price
a good deal(划算的买卖)
huge bargains(便宜货)
a well-known/famous brand(大品牌)
be of high/good quality
enjoy free delivery(免费送货)
buy one, get another one free
…All of our snacks are well-known brands. and of good quality . Buy one and get seven for free!PracticePersuasive sentences: Introducing Wild & Fancy!
Are you bored with wearing
the same blue jeans every day?
Then why don’t you get into our new jeans in deep
red? This is the season’s hottest colour. They are
so comfortable that you’ll want to wear them day
and night! A pair of Wild & Fancy jeans costs
only￥40, available in all Wild & Fancy shops now.1. Are you bored with/tired of/fed up with/ …?
(questions)
2. Would you like…/Why don’t you…/ Why not …?
3. This is the cheapest/the most… .(Positive statements)
4. It is so…that….
5. Don’t hesitate./ Act now./Buy now./Hurry!
(commands)
6. You will never regret. (Negative statements)
7. How amazing it looks!/ What a beautiful …!
…using different sentence types correctlyPersuasive sentences:Make a dialogue PracticeSalesman: …
Customer: …Persuasive wordsPersuasive phrasesPersuasive sentences
an advertisementRequirements:
1.One student, one sentence
2.Avoid being the same. Oral practiceTo sell ChocoLoco Bars (Snickers).You can never imagine how delicious our chocolate bars can be if you have never had a ChocoLoco Bar. Only the best cocoa beans and the freshest milk are used. Because they are low in fat, they are also a good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! Why not come and have a taste. Then you will love them forever! Our ChocoLoco Bar is of high quality and low price. It is available in all supermarkets around China now. When you buy one now, you get another one free! Sample Teamwork
Creativework
Task 2: Writing
Design your advertisementShow TimeBe creative!
Be smart! But don’t be a slave to ads!Homework
Create and write more advertisements.