译林牛津版高中英语必修四Unit1　Advertising Project 1 Developing an ad campaign 课件（共22张PPT）

课件22张PPT。Unit 1
AdvertisingProjectDeveloping an ad campaignThe first passage
How do you build an ad campaign?Step One: Comprehension1. What is an ad campaign?
2. What media can you use in an ad campaign?
3. What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach a particular audience.We can use different kinds of media, including
Posters newspapers, magazines, radio and television.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?Careful reading
1.What must you have in mind when you start a successful advertising campaign?
2.What is important in order to get the audience to react ?
3.What should your advertising campaign be depended on?L3L28L18ampaignimargetesearchreateessagenformationppealto reactediacrosspproacheachSummaryIn order to determine…(line 10)
determine vt. decide firmly/find out
e.g. We haven’t determined when to leave.
Can you determine the meaning of the word?
determine on/upon: resolve
e.g. We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj. be ~ to do sth.
I’m determined to succeed.
We _____ __________ _______ adopt his
suggestion.
aredeterminedtowith determination
坚决地
Languange pointsHe left the place, _____ never ______ back again.
determined; to come
being determined; to come
determined; coming
determining; coming
She is a very ______ woman who always gets what she wants.
A. determine B. determining
C. determined D. being determined
ACOnce he has determined _____ something, no one can change his mind.
A. to do B. doing C. to have done D. having done
A team was set up to determine the cause of the accident.
_______________________________________
我已决定毕业后去西藏。
———————————————————
A3. appeal to the audience…(line 18)
appeal to: V.
(a) be attractive/interesting 吸引
e.g. Do these paintings appeal to you?
The new fashion soon lost its appeal.
(b) make an earnest request 恳求/呼吁
e.g. The police appealed to the crowd not to panic.
e.g. an appeal for help/ food
Ex.
The idea of working abroad never _______ ______
me. (吸引）
appealston. 吸引力n. 呼吁The government is _______ ______ (呼吁) everyone to save water.
--How did you like Nick’s performance last night?
--To be honest, his singing didn’t ___ to me much.
A. appeal B. belong C. refer D. occur
Many people found the singer’s voice________.
appealingtoAappealingadj. 动人的4. be concerned with…(line 22)
be concerned with: be about 关于/ 担忧
be concerned about= be worried about 担忧
Her latest article is concerned with Taiwan Issues.
Mr. Zhang is much concerned with the disabled.
I am concerned about my child’s education.
as far as sb./sth. be concerned: 就某人/事而言
__________________________, he is a very promising businessman.
concern: v.
This matter concerns all of us.
Her illness concerns her parents.As far as I am concerned涉及，使担忧 concerning prep. about 关于
He heard nothing concerning this matter.
concerned adj. 有关的，关心的
People concerned have been invited here to discuss what to do next.
There is a concerned look on his face.
We ________ _________ _________
_________ his safety.( 都关心）
The speech which he made ___ the football match bored a lot of fans to death.
A. being concerned B. be concerned
C. concerned D. concerning
areconcernedallwithDn. 忧虑，担心, 关心的事物 everyday concerns
It’s no concern of mine.
What are your main concerns as a writer?Anything that ______ Christ Martin interests me.
我们都担心着她的安全。
__________________________________________
He is more concerned with what people think of him than anything else.
________________________________________________________________________________.concerns (P19 L17) They might urge their parents to give up smoking.
urge sb. to do = urge sb. into doing 催促；力劝
He was urged to finish the work before going home.
She had a sudden urge to tell the teacher the whole truth.
It is urgent that you (should) send the message to him immediately.
I urge that he (should) do his best.
It’s a matter of great urgency, and everyone should get ready for it.
vt. n. 冲动adj. 紧迫的n. 紧迫性5. what approach you want to …(line 28)
approach N. ways
We can try a new approach to language
teaching.
N. coming near to
At her approach the children ran off.
approach V. come near/get close to
As you approach the town the first building
you see is the church.
I find him difficult to approach.
Identify different meanings of approach.a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near 时间快到了= go to 找你Anti-smoking ad campaign1. What is the subject of this ad campaign?
Anti-smoking.
2. Why do they build this ad campaign?
Because the problem costs countries a lot of
money and causes great damage to the
welfare of the people.
3. Who is the target audience for this ad campaign?
High-school teenagers. 7. What is the ad campaign aimed to do?
To discourage young people from
smoking.
8. What is the slogan for this campaign?
Smoking kills! 1.由于
2.导致
3.使sb.花费sth.
4.造成了极大损害
5.那就是为什么…
6.阻止sb.做sth.
7.教育sb.sth.
8.影响Ｎ．Ｖ．
9.担心sth.
.10.使Sb.做sth.
11.劝说sb.做sth.
12.敦促sb.做sth
13.给sb.提供sth
14.提醒sb. sth.
15.意识到
16.警醒sb. 做sth.
17.实在太…
18.与...相关