译林牛津版高中英语模块四Unit1 Advertising Reading1 课件（共29张PPT）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Reading1 课件（共29张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-30 20:20:23 | ||
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课件29张PPT。Unit 1 AdvertisingHow much do you know about advertisements?spokesmen or spokeswomen1. What makes a good advertisement? exciting images
persuasive language
humourous language
famous characters
funny actions2. Where can you see advertisements?3. What famous advertisements have you seen or hear?Poetry in motion, dancing close to me.4. Arts in advertising (slogans口号, 广告词)滴滴香浓, 意犹未尽。Good to the last drop.动态的诗, 向我舞近。服从你的渴望。car → TOYOTA (丰田汽车)Obey your thirst.coffee → Maxwell coffee (麦斯威尔咖啡) beverage → Sprite (雪碧)Just do it. 只管去做。shoe → NIKE (耐克运动鞋)Arts in advertising (slogans口号, 广告词)Intelligence everywhere.智慧演绎, 无处不在。 没有不做的小生意，没有解决不了的大问题。 cell phone → Motorola (摩托罗拉手机)No business too small, no problem too big.computer → IBM公司5. Why do people advertise? No!Are all ads made for a profit?7. What are the two main types of advertisements? commercial advertisements
public service advertisements6. What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.Commercial or Public service advertisement7. What are the differences between them? (Group work)Differences between CAs and PSAsbenefit / profitattract people’s attention to social problemschargeablefree of chargelowhigh信誉度ReadingAdvertisementsReading strategyskimmingscanninga general
idea certain
informationtitles and headingsthe first and last
sentences of paragraphsthe first and last paragraphspictures and chartsScan the text for
key words and phrases, dates, etc.Do not need to
read the whole
text.to introduce basic information on a topic
introduction of subject,
examples, facts that develop or support the idea,
conclusionMatch them up 旨在，目的是虽然，即使口臭上……的当，受……的骗欺骗；捉弄涉及，关于；处理，应付be meant toeven if/thoughbad breathfall forplay tricks ondeal with意思Important words:
advertisement, persuade, advertise
innocent, welfare, cheat, skillful
breath, grocery, pleased, comment
nationwide, campaign, cigarette
fool, cure, promote trick, aimImportant phrases:
be meant to, even if/though, bad breath
play tricks on, deal with, fall forSkimming
for
general ideasReading Comprehension I1. How is the article organized?
It is organized by time.
It is organized by space.
It is organized by subtitles.
It is organized by place.2. What is the main idea of this article?
This article gives a general introduction
to advertisements.
B. This article is about PSAs.
C. This article is about how people can
avoid persuading by advertisements.
D. This article is about the truth of
advertisements.Scanning
for
specific informationReading Comprehension II Most people are not aware of how many
ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers and
on TV.TFF4. PSAs and commercial ads use some of
the same methods.
5. Commercial ads often give us valuable
information about how to live our lives.
6. An ad warning people against smoking is
an example of a PSA.TFT Where are advertisements usually found?
2. What is the major distinction between
commercial advertisements and PSAs?Discuss the questions in groups.3. Why are some of the ads clever according
to the article?
4. When did China begin a nationwide
public service advertising campaign?
5. Why should we follow the advice in PSAs? Where are advertisements usually found?
2. What is the major distinction between
commercial advertisements and PSAs?Discuss the questions in groups. They are usually found in newspapers and
magazines, on the Internet, radio and
television. A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.3. Why are some of the ads clever according
to the article?
4. When did China begin a nationwide
public service advertising campaign?
5. Why should we follow the advice in PSAs? Because even if an ad does not lie, it does
not mean it is altogether innocent. In 1996. Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot. What do you think of the ads in our lives?
Do they play a positive (积极的) role in our lives? Why or why not? Discussion People have different views on ads. ???? Some people think ads are….. The consumers can ….????
Contrary to those people, many others think ads are very…. Consumers are….. What is more, consumers ….????
Whether you like it or not, ads have become a part of our life. Homework People have different views on ads. ???? Some people think ads are welcome. The consumers can gain not only knowledge of goods but also artistic enjoyment. ???? Contrary to those people, many others think ads are very unpleasant. Consumers are easily cheated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. ???? Whether you like it or not, ads have become a part of our life. PreviewTo preview Word power on Pages 6 and 7
To think about some suffixes that are added to nouns and verbs
To collect some words related to sales and marketing Finish Parts A1 and A2 on
page 90 of the Workbook.Homework advertisement, persuade, even if/though, innocent, pleased, comment, fall for, aim, benefit, promote.2. 发挥想象，连词成文(50-100字)。Thank you!
persuasive language
humourous language
famous characters
funny actions2. Where can you see advertisements?3. What famous advertisements have you seen or hear?Poetry in motion, dancing close to me.4. Arts in advertising (slogans口号, 广告词)滴滴香浓, 意犹未尽。Good to the last drop.动态的诗, 向我舞近。服从你的渴望。car → TOYOTA (丰田汽车)Obey your thirst.coffee → Maxwell coffee (麦斯威尔咖啡) beverage → Sprite (雪碧)Just do it. 只管去做。shoe → NIKE (耐克运动鞋)Arts in advertising (slogans口号, 广告词)Intelligence everywhere.智慧演绎, 无处不在。 没有不做的小生意，没有解决不了的大问题。 cell phone → Motorola (摩托罗拉手机)No business too small, no problem too big.computer → IBM公司5. Why do people advertise? No!Are all ads made for a profit?7. What are the two main types of advertisements? commercial advertisements
public service advertisements6. What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.Commercial or Public service advertisement7. What are the differences between them? (Group work)Differences between CAs and PSAsbenefit / profitattract people’s attention to social problemschargeablefree of chargelowhigh信誉度ReadingAdvertisementsReading strategyskimmingscanninga general
idea certain
informationtitles and headingsthe first and last
sentences of paragraphsthe first and last paragraphspictures and chartsScan the text for
key words and phrases, dates, etc.Do not need to
read the whole
text.to introduce basic information on a topic
introduction of subject,
examples, facts that develop or support the idea,
conclusionMatch them up 旨在，目的是虽然，即使口臭上……的当，受……的骗欺骗；捉弄涉及，关于；处理，应付be meant toeven if/thoughbad breathfall forplay tricks ondeal with意思Important words:
advertisement, persuade, advertise
innocent, welfare, cheat, skillful
breath, grocery, pleased, comment
nationwide, campaign, cigarette
fool, cure, promote trick, aimImportant phrases:
be meant to, even if/though, bad breath
play tricks on, deal with, fall forSkimming
for
general ideasReading Comprehension I1. How is the article organized?
It is organized by time.
It is organized by space.
It is organized by subtitles.
It is organized by place.2. What is the main idea of this article?
This article gives a general introduction
to advertisements.
B. This article is about PSAs.
C. This article is about how people can
avoid persuading by advertisements.
D. This article is about the truth of
advertisements.Scanning
for
specific informationReading Comprehension II Most people are not aware of how many
ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers and
on TV.TFF4. PSAs and commercial ads use some of
the same methods.
5. Commercial ads often give us valuable
information about how to live our lives.
6. An ad warning people against smoking is
an example of a PSA.TFT Where are advertisements usually found?
2. What is the major distinction between
commercial advertisements and PSAs?Discuss the questions in groups.3. Why are some of the ads clever according
to the article?
4. When did China begin a nationwide
public service advertising campaign?
5. Why should we follow the advice in PSAs? Where are advertisements usually found?
2. What is the major distinction between
commercial advertisements and PSAs?Discuss the questions in groups. They are usually found in newspapers and
magazines, on the Internet, radio and
television. A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.3. Why are some of the ads clever according
to the article?
4. When did China begin a nationwide
public service advertising campaign?
5. Why should we follow the advice in PSAs? Because even if an ad does not lie, it does
not mean it is altogether innocent. In 1996. Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot. What do you think of the ads in our lives?
Do they play a positive (积极的) role in our lives? Why or why not? Discussion People have different views on ads. ???? Some people think ads are….. The consumers can ….????
Contrary to those people, many others think ads are very…. Consumers are….. What is more, consumers ….????
Whether you like it or not, ads have become a part of our life. Homework People have different views on ads. ???? Some people think ads are welcome. The consumers can gain not only knowledge of goods but also artistic enjoyment. ???? Contrary to those people, many others think ads are very unpleasant. Consumers are easily cheated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. ???? Whether you like it or not, ads have become a part of our life. PreviewTo preview Word power on Pages 6 and 7
To think about some suffixes that are added to nouns and verbs
To collect some words related to sales and marketing Finish Parts A1 and A2 on
page 90 of the Workbook.Homework advertisement, persuade, even if/though, innocent, pleased, comment, fall for, aim, benefit, promote.2. 发挥想象，连词成文(50-100字)。Thank you!