译林牛津版高中英语模块四Unit1 Advertising Welcome to the unit课件 （共28张PPT）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Welcome to the unit课件 （共28张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 18.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-30 20:22:08 | ||
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课件28张PPT。M4U1 Advertising Welcome to the unitI'm loving it! 2.Just do it. 1.Obey your thirst 3.Anything is possible. Slogan Logo5.Keeping moving 4.To be No.1 6.Because you are worth it. Logo Slogan1 Where can we find these ads?
2 Do you like these ads?And why?
On the Internet, in newspapers/magazines,
on TV, or in buses etc. Yes, they are very interesting, creative and we can get much useful information.
No, they will fool us into buying something we don't need and waste of time…etc.Brainstorming Commercial advertisements
1. To sell products or services
Public service advertisements (PSAS)
2. To make people aware of the needs of others and the dangers around them. Observation Look at the following pictures and answer.
1. What kind of advertisement is it?
2. What images can you see?
3. What is the slogan?
4. What does each advertisement try to tell us? Oxlin Airlines It is a commercial
advertisement.
It draws a plane in the sky. It uses “I love to fly with Oxlin Airlines” as a slogan.
It tells that taking airlines is a fast way to get to another place with less time.It isIt drawsIt tells thatEarth Day It is a public service
advertisement.
It draws a bird's nest and a broken egg. It uses “Make every day a green one”as a slogan.
It tells that cutting down trees is wrong and that we should protect the Earth.It isIt drawsIt tells thatSay ‘No’ to drugs It is a public service
advertisement.
It draws an incomplete lung. It uses “Say ‘No’ to drugs”as a slogan.
It tells that we should educate people about health problems and ask them to give up this bad habit.It isIt drawsIt tells thatSoft Shine Shampoo It is a commercial
advertisement.
It draws a beautiful girl with shiny hair and many bubbles. It uses “Shine that lasts for days” as a slogan.
It tells that this shampoo can make people feel good and look good.It isIt drawsIt tells that short ,simple, attractive,
creative, original, interesting,
persuasive, clever, impressive, ....What makes a good slogan? Or the features?Further thinking Think about a good slogan for each ad.Task 1 Design a sloganEnjoying the mountain is enjoying yourselves.Entertain a belief , enter the temple.Traditional streets, untraditional feelings.East or west, water here is best.1. Design a commercial ad: to sell a product or service.
2. Design a PSA about our life: to make people think about social problemsTask 2 Design an ad Who are the best designers? 1. Preview the passage on P2-P3.
2. Finish the exercises A, C1, C2, D. Homework
2 Do you like these ads?And why?
On the Internet, in newspapers/magazines,
on TV, or in buses etc. Yes, they are very interesting, creative and we can get much useful information.
No, they will fool us into buying something we don't need and waste of time…etc.Brainstorming Commercial advertisements
1. To sell products or services
Public service advertisements (PSAS)
2. To make people aware of the needs of others and the dangers around them. Observation Look at the following pictures and answer.
1. What kind of advertisement is it?
2. What images can you see?
3. What is the slogan?
4. What does each advertisement try to tell us? Oxlin Airlines It is a commercial
advertisement.
It draws a plane in the sky. It uses “I love to fly with Oxlin Airlines” as a slogan.
It tells that taking airlines is a fast way to get to another place with less time.It isIt drawsIt tells thatEarth Day It is a public service
advertisement.
It draws a bird's nest and a broken egg. It uses “Make every day a green one”as a slogan.
It tells that cutting down trees is wrong and that we should protect the Earth.It isIt drawsIt tells thatSay ‘No’ to drugs It is a public service
advertisement.
It draws an incomplete lung. It uses “Say ‘No’ to drugs”as a slogan.
It tells that we should educate people about health problems and ask them to give up this bad habit.It isIt drawsIt tells thatSoft Shine Shampoo It is a commercial
advertisement.
It draws a beautiful girl with shiny hair and many bubbles. It uses “Shine that lasts for days” as a slogan.
It tells that this shampoo can make people feel good and look good.It isIt drawsIt tells that short ,simple, attractive,
creative, original, interesting,
persuasive, clever, impressive, ....What makes a good slogan? Or the features?Further thinking Think about a good slogan for each ad.Task 1 Design a sloganEnjoying the mountain is enjoying yourselves.Entertain a belief , enter the temple.Traditional streets, untraditional feelings.East or west, water here is best.1. Design a commercial ad: to sell a product or service.
2. Design a PSA about our life: to make people think about social problemsTask 2 Design an ad Who are the best designers? 1. Preview the passage on P2-P3.
2. Finish the exercises A, C1, C2, D. Homework