译林牛津版高中英语模块四Unit1Advertising Welcome 课件（共32张PPT）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Welcome 课件（共32张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-05-30 20:22:34 | ||
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课件32张PPT。chocolate bars
巧克力棒What will happen after eating this chocolate bar?This video is about an a_____________ of a magic chocolate bar.?Slogan: Extra energy will push you further advertisementUnit 1
Advertising --welcomeWhere? advertisementsAlmost everywhere. TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertising What is an advertisement? What is an advertisement? (definition)a good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.aware [??w??] adj.
意识到的, 知道的product or social problem?Sedal Shampoo makes everything possible! What is an advertisement? (definition)a good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.commercial advertisements/ CAs
商业广告public service advertisements/ PSAs
公益广告Observe some posters below and try to divide them into two kinds.CAs? 商业广告
PSAs? 公益广告Commercial Advertisements
Public Service AdvertisementsListen to the real voice of our children!PSACAStop smoking and protect our environment!PSAPSACAPSACAPSACAThis poster is a ____________
advertisement.
It offers the
_____________ (航空服务). commercial airline serviceThe_________ have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been ______ down. birdscutThis poster is trying to teach people not to take _________.drugsa poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?DiscussionCan you tell some differences between CAs and PSAs?
make people believe they are telling the truth, sometimes by tricking us ◆educate people about
problems in society or about people
who need help◆ serve the public◆ they are usually
free and usually trueencourage people
to buy a product
or service make moneyNever delete Green
Keep it Forever!Nike（耐克）
Just do it. 只管去做。short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....What are the qualities of a good slogan?Futher thinking Challenge yourself!A product- a good sloganTask Design an adWho are the best designers?Show timeConclusion Definition of an advertisement
Two main types of advertisement
The differences between the two types
Design our own advertisementsHomework1.Preview the reading part on P2-3.
2.Finish the English weekly.
Thank you!
巧克力棒What will happen after eating this chocolate bar?This video is about an a_____________ of a magic chocolate bar.?Slogan: Extra energy will push you further advertisementUnit 1
Advertising --welcomeWhere? advertisementsAlmost everywhere. TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertising What is an advertisement? What is an advertisement? (definition)a good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.aware [??w??] adj.
意识到的, 知道的product or social problem?Sedal Shampoo makes everything possible! What is an advertisement? (definition)a good way to ____________________________a good way to
____________________________sell products or servicesmake people aware of social problems.commercial advertisements/ CAs
商业广告public service advertisements/ PSAs
公益广告Observe some posters below and try to divide them into two kinds.CAs? 商业广告
PSAs? 公益广告Commercial Advertisements
Public Service AdvertisementsListen to the real voice of our children!PSACAStop smoking and protect our environment!PSAPSACAPSACAPSACAThis poster is a ____________
advertisement.
It offers the
_____________ (航空服务). commercial airline serviceThe_________ have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been ______ down. birdscutThis poster is trying to teach people not to take _________.drugsa poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?DiscussionCan you tell some differences between CAs and PSAs?
make people believe they are telling the truth, sometimes by tricking us ◆educate people about
problems in society or about people
who need help◆ serve the public◆ they are usually
free and usually trueencourage people
to buy a product
or service make moneyNever delete Green
Keep it Forever!Nike（耐克）
Just do it. 只管去做。short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....What are the qualities of a good slogan?Futher thinking Challenge yourself!A product- a good sloganTask Design an adWho are the best designers?Show timeConclusion Definition of an advertisement
Two main types of advertisement
The differences between the two types
Design our own advertisementsHomework1.Preview the reading part on P2-3.
2.Finish the English weekly.
Thank you!