译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共27张）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共27张） |  | |
| 格式 | zip | ||
| 文件大小 | 542.6KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-06 09:22:57 | ||
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课件27张PPT。AdvertisementsStep One Lead inWhat can you get from the video you watched just now?Advertisements (ads)What do they persuade people to do?buy sprite Wherever we go, we can see a variety of ads.Step Two
Fast readingFast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Step Three
Reading strategyReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the text: Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________! expository[?ks'p?z?tr?] writing说明文1.What is an ad?
It offers supporting details.BodyDon’t be a slave to ads
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting
details
(para 2 - 4)
attractiveExpository writing （说明文）Step Four
Reading for details1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA. Further Readingnot onlyNot allPSAsStep Five
Comparative Reading Comparative Reading Task: try to find the similarities and
differences between commercial
advertisements and public service
advertisements. newspapers, magazines, the Internet, radio, television (everywhere)use attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete“Bright-Teeth fights bad breath!”“You are proud of your cooking,
so shouldn’t you buy the very
freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope — schooling
every child”“Smoking is committing a
suicide slowly”Examples Step Six Consolidation1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______A. to sell a product or service at a higher price
B. to sell a product or service for free
C. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?” Since you are good at cooking, you needn’t buy the very freshest food.
B. Because you are a nice cook, the very freshest food is your favorite choices.
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breath
B. Project Hope— schooling every child
C. Knowledge changes life
4. What is the author’s attitude towards ads?A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them.
Step Seven SummaryWhat have you learnt about ads in this passage?
Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfare Summary commercialsAdvertisementsPSAspromoteChargedtricksexampleseducatefree of chargebelievableradio, TV…, images, language
Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
3.Retell the article about advertisement.
Fast readingFast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Step Three
Reading strategyReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the text: Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________! expository[?ks'p?z?tr?] writing说明文1.What is an ad?
It offers supporting details.BodyDon’t be a slave to ads
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting
details
(para 2 - 4)
attractiveExpository writing （说明文）Step Four
Reading for details1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA. Further Readingnot onlyNot allPSAsStep Five
Comparative Reading Comparative Reading Task: try to find the similarities and
differences between commercial
advertisements and public service
advertisements. newspapers, magazines, the Internet, radio, television (everywhere)use attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete“Bright-Teeth fights bad breath!”“You are proud of your cooking,
so shouldn’t you buy the very
freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope — schooling
every child”“Smoking is committing a
suicide slowly”Examples Step Six Consolidation1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______A. to sell a product or service at a higher price
B. to sell a product or service for free
C. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?” Since you are good at cooking, you needn’t buy the very freshest food.
B. Because you are a nice cook, the very freshest food is your favorite choices.
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breath
B. Project Hope— schooling every child
C. Knowledge changes life
4. What is the author’s attitude towards ads?A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them.
Step Seven SummaryWhat have you learnt about ads in this passage?
Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfare Summary commercialsAdvertisementsPSAspromoteChargedtricksexampleseducatefree of chargebelievableradio, TV…, images, language
Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
3.Retell the article about advertisement.