译林牛津版高中英语模块四Unit1 Advertising Welcome 课件（共43张）
文档属性
| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Welcome 课件（共43张） |  | |
| 格式 | zip | ||
| 文件大小 | 6.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-06 09:24:50 | ||
图片预览
文档简介
课件43张PPT。Unit 1 AdvertisingWelcome to the unit What is an advertisement? (definition)advertisementa good way to ____________________________a good way to
________________________________________________________sell products or servicesmake people aware of the needs
and the dangers around them.Where can we find ads?On TVOn NewspaperOn Internet [?b?lb?:d]
on Billboard 广告牌 [?li:fl?t]
on Leaflet 传单On BusPicture TalkingThere are four pictures on page 1, Observe them and try to divide them into two parts.Picture 1 This poster is a commercial advertisement.
It offers the airline service. It uses “I love to fly with Oxlin Airlines” to express the idea that you will be pleased with their good service.
From this picture we can learn taking Oxlin Airlines is a faster and convenient way to get to another place. Picture 2 This picture of Earth Day leaves us a deep impression with its_________________. It is trying to show us that
__________________________________________They have to build their nets in the sky because. _______________________________.It sends us a serious warning and tells us that we should
______________________________________. striking imagethe birds have nowhere else to build their netsall the trees have been cut downprotect the environment Picture 3Taking drug is harmful. If someone takes drugs, he will ______________________________. This picture is intended to educate people about_________________.
This picture is an advertisement about
______________Campaign. It tries to attract people’s attention with an image of ________________ with untying knots(未系的结).anti-drugsblood and a rope become seriously ill and even diehealth problems in societyPicture 4It uses colorful images on shampoo bottle and __________________“Shine that lasts for days” successfully to persuade young people to___________________.This picture is an advertisement of shampoo which is targeting _____________
_________________,
because they pay more attention to their appearance.Young people especially girls
persuasive wordsbuy this shampooWhat’s the purpose of the picture 1 and picture4?To sell products/ servicesto make people aware of the needs and the dangers around them. What’s the purpose of the picture 2 and picture 3?1 & 4: To sell products or services
2& 3: make people aware of the needs and the dangers around them.
Commercial advertisements (CAs) 商业广告Public service advertisements (PSAs) 公益广告Conclusion
make people believe they are telling the truth, sometimes by tricking us PSAsCAsto make people aware of the needs and the dangers around them.serve the publicthey are usually
free and usually trueTo sell products or servicesmake moneyDiscussion Tell if each ad is a CA or PSA.CAs VS PSAsPSAYour love today is their hope tomorrow!Protect water,
Protect ourselves.PSAEnjoy your music,
Enjoy your Sony!CACherish
your life!PSAPSAPSAStop burning our life!Taiwan,
China!PSAA Guessing gameCan you guess what kind of products or services is being advertising?Nescafe 雀巢咖啡Expressall sports now on your IPHONEThe most powerful [?pest?sa?d] pesticide. 杀虫剂 sugar-free lollipop [?l?lip?p]Never delete Green.
Keep it forever!What makes a good advertisement?Good adsmovingfunnyattractivepersuasivecreativeinformativemeaningfulhumorousexcitinginteresting… Enjoy some famous
advertising slogans今年过节不收礼，收礼只收脑白金Obey your thirst．
服从你的渴望。Sprite (雪碧） Just do it.
只管去做。 Nike（耐克） 1. Good to the last drop. Maxwell House 麦氏咖啡
滴滴香浓，意犹未尽。
2. Impossible made possible. (Cannon printer)
使不可能变为可能。
3. Ask for more. （Pepsi）
渴望无限。
4. Keep moving. （Anta）
永不止步。
5. I’m loving it. （McDonald）
我就喜欢。Homework1. Discuss the three questions on page 1.
2. Collect some advertisements and try to know what products or services the ads talk about.
3. Preview the next part.Page 98 Reading A
The Adventures of Tom Sawyer
Please write the answers on your translation book.HomeworkThank you!Let’s Discuss!Advertising plays a positive role in our daily lives.
&
Advertising plays a negative role in our daily lives.Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money.
Take too much time or space on TV or newspapers.
Increase sales by repeated advertising. Make the public
aware of social problems. Make teenagers want things that cost much.
________________________________________________________sell products or servicesmake people aware of the needs
and the dangers around them.Where can we find ads?On TVOn NewspaperOn Internet [?b?lb?:d]
on Billboard 广告牌 [?li:fl?t]
on Leaflet 传单On BusPicture TalkingThere are four pictures on page 1, Observe them and try to divide them into two parts.Picture 1 This poster is a commercial advertisement.
It offers the airline service. It uses “I love to fly with Oxlin Airlines” to express the idea that you will be pleased with their good service.
From this picture we can learn taking Oxlin Airlines is a faster and convenient way to get to another place. Picture 2 This picture of Earth Day leaves us a deep impression with its_________________. It is trying to show us that
__________________________________________They have to build their nets in the sky because. _______________________________.It sends us a serious warning and tells us that we should
______________________________________. striking imagethe birds have nowhere else to build their netsall the trees have been cut downprotect the environment Picture 3Taking drug is harmful. If someone takes drugs, he will ______________________________. This picture is intended to educate people about_________________.
This picture is an advertisement about
______________Campaign. It tries to attract people’s attention with an image of ________________ with untying knots(未系的结).anti-drugsblood and a rope become seriously ill and even diehealth problems in societyPicture 4It uses colorful images on shampoo bottle and __________________“Shine that lasts for days” successfully to persuade young people to___________________.This picture is an advertisement of shampoo which is targeting _____________
_________________,
because they pay more attention to their appearance.Young people especially girls
persuasive wordsbuy this shampooWhat’s the purpose of the picture 1 and picture4?To sell products/ servicesto make people aware of the needs and the dangers around them. What’s the purpose of the picture 2 and picture 3?1 & 4: To sell products or services
2& 3: make people aware of the needs and the dangers around them.
Commercial advertisements (CAs) 商业广告Public service advertisements (PSAs) 公益广告Conclusion
make people believe they are telling the truth, sometimes by tricking us PSAsCAsto make people aware of the needs and the dangers around them.serve the publicthey are usually
free and usually trueTo sell products or servicesmake moneyDiscussion Tell if each ad is a CA or PSA.CAs VS PSAsPSAYour love today is their hope tomorrow!Protect water,
Protect ourselves.PSAEnjoy your music,
Enjoy your Sony!CACherish
your life!PSAPSAPSAStop burning our life!Taiwan,
China!PSAA Guessing gameCan you guess what kind of products or services is being advertising?Nescafe 雀巢咖啡Expressall sports now on your IPHONEThe most powerful [?pest?sa?d] pesticide. 杀虫剂 sugar-free lollipop [?l?lip?p]Never delete Green.
Keep it forever!What makes a good advertisement?Good adsmovingfunnyattractivepersuasivecreativeinformativemeaningfulhumorousexcitinginteresting… Enjoy some famous
advertising slogans今年过节不收礼，收礼只收脑白金Obey your thirst．
服从你的渴望。Sprite (雪碧） Just do it.
只管去做。 Nike（耐克） 1. Good to the last drop. Maxwell House 麦氏咖啡
滴滴香浓，意犹未尽。
2. Impossible made possible. (Cannon printer)
使不可能变为可能。
3. Ask for more. （Pepsi）
渴望无限。
4. Keep moving. （Anta）
永不止步。
5. I’m loving it. （McDonald）
我就喜欢。Homework1. Discuss the three questions on page 1.
2. Collect some advertisements and try to know what products or services the ads talk about.
3. Preview the next part.Page 98 Reading A
The Adventures of Tom Sawyer
Please write the answers on your translation book.HomeworkThank you!Let’s Discuss!Advertising plays a positive role in our daily lives.
&
Advertising plays a negative role in our daily lives.Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money.
Take too much time or space on TV or newspapers.
Increase sales by repeated advertising. Make the public
aware of social problems. Make teenagers want things that cost much.