译林牛津版高中英语模块四Unit 1 Advertising Reading课件（共58张）
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| 名称 | 译林牛津版高中英语模块四Unit 1 Advertising Reading课件（共58张） |  | |
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| 文件大小 | 2.6MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-10 07:18:12 | ||
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课件58张PPT。AdvertisementsM4U1 ReadingReading strategy: reading expository writingWhat is the purpose of expository writing?
It is meant to introduce you to basic information
on a topic.
2. What is the format of expository writing?
Introduction of the subject, examples and facts
that develop or support the idea, conclusion.
Reading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the text: Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________!1.What is an ad?
It offers supporting details.BodyDon’t be a slave to ads Wherever we go, we can find advertisements.Paragraph 1What is an advertisement?Medianewspaper, magazines, the Internet, radio, televisionTypesCommercial adsPSAsParagraph 2Commercial advertisements are ones which someone has _______ to _______ a product or service. Paid foradvertise立即下斑,禁止痘留 PSAs (_______________________)
are often __________ and are meant to _______ people about health, safety, or other problem that affects public welfare.Public service advertisementseducaterun for freeConclusion 1.
An ad uses words and pictures to _____________________________________, or to _____________ an idea. There are two main types of ads— ___________________ and ______________________.persuade people to buy a product
or service believe in an idea commercial advertisement public service advertisementParagraph 3Does an advertisement
tell people the complete
truth?Supporting details (examples) “Bright- teeth fights bad breath.”Try to fool you into assuming the
toothpaste cures bad breath, yet it does not say that!All it says is that it fights it, and that is not the same thing at all.Supporting details (examples) You are proud of your cooking, so
shouldn’t you buy the very freshest food?The ad is very clever, because it tells
Customers they are good cooks. However, it never says that this grocery has the freshest food!The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. Conclusion 2:
Even if an ad ___________, it does not mean it is__________________. Therefore, we mustn’t __________ the tricks ads use.does not liealtogether innocent fall forParagraph 4Public service advertisementsServe the publicteach us and help us lead better lives PSAs aim to deal with widespread social concernsencourage people to support public service projectsteach us how to live healthy livesYes to life, no to drugs.deal with widespread social concernsKnowledge changes life.deal with widespread social concernsProject Hope– educating every childEncourage people support public service projectsProject HopeProject Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China, especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors(部门) of society since it was founded in the late twentieth century. Nowadays, Project Hope pays special attention to providing education for children of laid –off(下岗的) workers in cities. When you smoke cigarettes, you
are slowly killing yourself.teach us how to live healthy lives Conclusion 3:
Not all ads ___________ us though.
all of these PSAs are meant to ____
________, and we can learn a lot by
________________________. play tricks onfollowing the advice they give benefit
the publicConclusion When it comes to advertisements, we must all use our intelligence and not be a slave to them!Paragraph 5 Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFRead the article again and decide whether the following sentences are true or false.Detailed reading PSAs and commercial ads use
some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFTAnswers:
1. persuade _____ 2. welfare ______ 3. skilful ______ 4. cure ______
5. mental _____ 6. trick ______
7. motto ______ 8. intelligence ______HCBDFGEARead the e-mail in Part E and complete it.
Answers:
1. ______________ 2. ________________
3. ______________ 4. ________________
5. ______________ 6. ________________
7. ______________ 8. ________________dealing withcommentspromotefooleven ifcheatedcampaignsbenefitDiscussion :
What’s your attitude towards advertisements? Why do you think so?
What’s the similarities and differences between commercial advertisements and public service advertisements? Post-reading (Consolidation) similaritiesnewspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languagedifferencesto promote a product or serviceto educate peoplechargedfree of chargenoyes①②①②③④Important phrasesbe used to doing…(L1)
do research on…(L3)
have sth. to do(L3)
share sth. with sb.(L4)
persuade sb. to do…(L6)
believe in…(L7)
pay for…(L10)
run for free(L11)
be meant to do…(L11)
protect sb. from (doing) sth (L14)习惯于做…
做研究、调查
有…要做
和某人分享…
劝服某人做…
相信，信任
支付，付款
免费投放
目的是，旨在
保护…使不受…之害be aware of…(L15)
even if/though(L15)
try to do…(L17)
fool sb into doing…(L17)
not …at all(L19)
be proud of …(L20)
feel pleased with…(L23)
make a connection with…(L24)
fall for…(L24)
play tricks on sb.(L27)意识到…
即使,虽然
尽力做
欺骗某人做…
根本就不
为…骄傲
对…满意
与…联系起来
上…当
欺骗，捉弄Important phrases21. aim to do…(L29)
22. lead better lives
23. since then(L31)
24. deal with(L34)
25. encourage sb. to do…(L35)
26. live healthy lives(L37)
27. follow the advice(L39)
28. think about…(L40)
29. when it comes to (doing) sth.(L41)
目的是做…
过更好的生活
从那以后
涉及,处理,应付
鼓励某人做
过健康的生活
听从建议
思考,考虑
当谈到…的时候
Important phrasesuseful expressionproblems in society/social problems (L12)
社会问题
public welfare(L12)
公共/大众福利
tell the complete truth(L13)
完全说实话
feel pleased with the nice comment(L23)
对恭维话感觉良好
fall for the trick(L25)
掉进这种陷阱中 serve the public (L28)
服务大众
nationwide public service advertising campaign (L31)
全国性的公益广告活动
widespread social concerns (L34)
普遍存在的社会问题
Project Hope (L36)
希望工程
benefit the public (L38)
使大众收益
be a slave to…(L42)
成为…的奴隶
useful expression
be used to sth / doing sth. —get accustomed to
used to do…
be used to do…
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
APracticeBamboo __________________ houses.1) 你以前常在星期天去钓鱼。2) 从前这里有一家餐厅。3) 竹子可以用来建造房屋。You _________________ on Sundays.________________ a restaurant here.used to go fishingThere used to becan be used to build4) 战争期间城堡用来作监狱。During the war the castle ___________
a prison.was used asPractice1. have sb. do sth. 让/叫某人做某事。
The soldier had him stand with his back to his father ???
2. have sb.(sth.)doing)，让/使某人一直做某事
The two men had their lights burning all night long.
3. have sb. (sth.)done)，使/让...被...
Emperor qin shi huang had all the walls joined up.
have sth to do... (主语做 )
have sth to be done (主语以外的人做)
有...要做1.I have a lot of homework ______(do).
2. —Did?Peter?fix?the?computer?himself??? —He?had it _____(fix), because he doesn’t know about computers.
3. Workers in some industries have their hearing ________(harm) by the noise of the machine.
4. we couldn’t have all the migrants ______ (floor) into our country, or we may lose our jobs.
Even if an ad does not lie (L16)…lie: lied(pt,pp),lying(pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay(pt) lain(pp) lying(pres p) vi.平躺,位于
He has lain in bed since this morning.
lay: laid(pt,pp) laying(pres p) vt. 放置,产卵,下蛋
He laid his hand on my shoulder.
Practice
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.laidlainlying常见的含有同源宾语的短语：
laugh a heavy laugh 由衷地笑了笑;
die a glorious death 光荣献身;
sing an English song 唱一首英文歌曲;
smile a sweet smile 甜甜一笑;
live a happy life 过幸福生活；
dream a terrible dream 做了一恶梦;
lead better lives
=live better lives
=live a better life 过更好的生活 Consolidation:1. You should _____ your books_____ your
desk-mate.
2. I __________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.sharewitham used tofall forbe used to do research on play tricks on
share …with encourage believe in lie to sb.
for free protect … from intend to
be aware of connect … with fall for 4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.be used to do research on play tricks on
share …with encourage believe in lie to sb.
for free protect … from
be aware of fall for believe in is aware offor freedo research onprotectfrom1. We are so used to them that we do not even realize how many we see and hear in a day. (L1-2, P2)
我们对广告习以为常，甚至常常都意识不到在一天中看见或听到多少广告。
so…that的结构
so＋adj.／adv.＋that…clause
eg. He runs so slow that everybody can catch up with him. such…that的句型结构
1)such＋a(an)＋adj.＋单数名词＋that…
She is such a good girl that we all like her.
2)such＋adj.＋复数名词＋that…
Those are such interesting books that we
want to read them once again.
3)such＋adj.＋不可数名词＋that…
She has made such great progress that her
teacher is pleased with her.
注意1：如果such后边的名词前由many、much、few、little等词所修饰的话，则不用 such而用so。 She had made such much money that she can not count it .
注意2.当“so/such ... that ...”结构中的so, such连同它所直接修饰的成分共同位于句首表示强调时， 主句要进行倒装(that后面的结果状语从句不倒装)。
So angry was he that he couldn’t speak.? so___1. _____ at the news that I didn’t
know what to say to comfort her.
A. So sad she looked
B. So sad did she look
C. So sadly she looked
D. So sadly did she look
2. She was so excited ____ she got the news that she was admitted into Beijing university.
B2. A commercial advertisement is one which someone has paid for to promote a product or service. (L10-11, P2)商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one 在句中，可以用来表示或指代的是任何一种前文所提到的事物(可数名词的单数形式) “泛指,同名异物” 相当于“a/an＋名词”，复数形式ones that可以用来替代前面的可数名词单数或不可数名词，表特指。当替代前面的可数名词单数时，可用the one(人或物)替换，复数用those或the ones (“特指，同名异物”)
The red book is the one that I gave you yesterday.
The students of mine, are the ones/ those who are in red.
it指代上文提到的同一事物，替代可数名词单数或不可数名词。（“同名同物” ）
what is the black thing in the picture. It is ink.
1. — There is still a copy of the book in the
library. Will you go and borrow ______?
— No, I’d rather buy ______ in the bookstore.
2. Her husband is a middle school teacher, _____ who is very popular with young men.
3. Adapting to new environment is a basic skill in life, ____ you must learn even at an early age.
4. The days in summer are longer than ________ in winter.
5. I bought a red pen yesterday, but I can’t find_____
6. The car I want to buy is more beautiful than ______he has.
7. ---Do you need my pen?
----No, thanks. I have got ____.
8. The bridge built of steel is stronger than_____ built of stone.
9. There are a lot of apples in the street, please pick out the rotten ____.答案10. I have $100. Will ____ be enough for a deposit?
11. I’ve lost my pen. I am going to buy a new ______tomorrow.
12. The students who are the most successful are usually_____who come to all the classes.
13. In many ways，the education system in the US is not very different from _____ in the UK.3. Not all ads play tricks on us though. (L27, P3) 然而，并非所有的广告都跟我们玩花招。
though副词,“但是,然而”，常置于句中,句尾.
What is certain, though, is that the curse of the
mummy remains a riddle to us till today.
部分否定
not + all/ both/ every以及every合成代词
not + always/ absolutely/completely等副词
Not all characters were developed from drawings of objects. (L17，P38，M3)
However, this is not always true. (L2, P39，M3)
4. The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery.5. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public.6. Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.
It is meant to introduce you to basic information
on a topic.
2. What is the format of expository writing?
Introduction of the subject, examples and facts
that develop or support the idea, conclusion.
Reading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the text: Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________!1.What is an ad?
It offers supporting details.BodyDon’t be a slave to ads Wherever we go, we can find advertisements.Paragraph 1What is an advertisement?Medianewspaper, magazines, the Internet, radio, televisionTypesCommercial adsPSAsParagraph 2Commercial advertisements are ones which someone has _______ to _______ a product or service. Paid foradvertise立即下斑,禁止痘留 PSAs (_______________________)
are often __________ and are meant to _______ people about health, safety, or other problem that affects public welfare.Public service advertisementseducaterun for freeConclusion 1.
An ad uses words and pictures to _____________________________________, or to _____________ an idea. There are two main types of ads— ___________________ and ______________________.persuade people to buy a product
or service believe in an idea commercial advertisement public service advertisementParagraph 3Does an advertisement
tell people the complete
truth?Supporting details (examples) “Bright- teeth fights bad breath.”Try to fool you into assuming the
toothpaste cures bad breath, yet it does not say that!All it says is that it fights it, and that is not the same thing at all.Supporting details (examples) You are proud of your cooking, so
shouldn’t you buy the very freshest food?The ad is very clever, because it tells
Customers they are good cooks. However, it never says that this grocery has the freshest food!The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. Conclusion 2:
Even if an ad ___________, it does not mean it is__________________. Therefore, we mustn’t __________ the tricks ads use.does not liealtogether innocent fall forParagraph 4Public service advertisementsServe the publicteach us and help us lead better lives PSAs aim to deal with widespread social concernsencourage people to support public service projectsteach us how to live healthy livesYes to life, no to drugs.deal with widespread social concernsKnowledge changes life.deal with widespread social concernsProject Hope– educating every childEncourage people support public service projectsProject HopeProject Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China, especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors(部门) of society since it was founded in the late twentieth century. Nowadays, Project Hope pays special attention to providing education for children of laid –off(下岗的) workers in cities. When you smoke cigarettes, you
are slowly killing yourself.teach us how to live healthy lives Conclusion 3:
Not all ads ___________ us though.
all of these PSAs are meant to ____
________, and we can learn a lot by
________________________. play tricks onfollowing the advice they give benefit
the publicConclusion When it comes to advertisements, we must all use our intelligence and not be a slave to them!Paragraph 5 Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFRead the article again and decide whether the following sentences are true or false.Detailed reading PSAs and commercial ads use
some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFTAnswers:
1. persuade _____ 2. welfare ______ 3. skilful ______ 4. cure ______
5. mental _____ 6. trick ______
7. motto ______ 8. intelligence ______HCBDFGEARead the e-mail in Part E and complete it.
Answers:
1. ______________ 2. ________________
3. ______________ 4. ________________
5. ______________ 6. ________________
7. ______________ 8. ________________dealing withcommentspromotefooleven ifcheatedcampaignsbenefitDiscussion :
What’s your attitude towards advertisements? Why do you think so?
What’s the similarities and differences between commercial advertisements and public service advertisements? Post-reading (Consolidation) similaritiesnewspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languagedifferencesto promote a product or serviceto educate peoplechargedfree of chargenoyes①②①②③④Important phrasesbe used to doing…(L1)
do research on…(L3)
have sth. to do(L3)
share sth. with sb.(L4)
persuade sb. to do…(L6)
believe in…(L7)
pay for…(L10)
run for free(L11)
be meant to do…(L11)
protect sb. from (doing) sth (L14)习惯于做…
做研究、调查
有…要做
和某人分享…
劝服某人做…
相信，信任
支付，付款
免费投放
目的是，旨在
保护…使不受…之害be aware of…(L15)
even if/though(L15)
try to do…(L17)
fool sb into doing…(L17)
not …at all(L19)
be proud of …(L20)
feel pleased with…(L23)
make a connection with…(L24)
fall for…(L24)
play tricks on sb.(L27)意识到…
即使,虽然
尽力做
欺骗某人做…
根本就不
为…骄傲
对…满意
与…联系起来
上…当
欺骗，捉弄Important phrases21. aim to do…(L29)
22. lead better lives
23. since then(L31)
24. deal with(L34)
25. encourage sb. to do…(L35)
26. live healthy lives(L37)
27. follow the advice(L39)
28. think about…(L40)
29. when it comes to (doing) sth.(L41)
目的是做…
过更好的生活
从那以后
涉及,处理,应付
鼓励某人做
过健康的生活
听从建议
思考,考虑
当谈到…的时候
Important phrasesuseful expressionproblems in society/social problems (L12)
社会问题
public welfare(L12)
公共/大众福利
tell the complete truth(L13)
完全说实话
feel pleased with the nice comment(L23)
对恭维话感觉良好
fall for the trick(L25)
掉进这种陷阱中 serve the public (L28)
服务大众
nationwide public service advertising campaign (L31)
全国性的公益广告活动
widespread social concerns (L34)
普遍存在的社会问题
Project Hope (L36)
希望工程
benefit the public (L38)
使大众收益
be a slave to…(L42)
成为…的奴隶
useful expression
be used to sth / doing sth. —get accustomed to
used to do…
be used to do…
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
APracticeBamboo __________________ houses.1) 你以前常在星期天去钓鱼。2) 从前这里有一家餐厅。3) 竹子可以用来建造房屋。You _________________ on Sundays.________________ a restaurant here.used to go fishingThere used to becan be used to build4) 战争期间城堡用来作监狱。During the war the castle ___________
a prison.was used asPractice1. have sb. do sth. 让/叫某人做某事。
The soldier had him stand with his back to his father ???
2. have sb.(sth.)doing)，让/使某人一直做某事
The two men had their lights burning all night long.
3. have sb. (sth.)done)，使/让...被...
Emperor qin shi huang had all the walls joined up.
have sth to do... (主语做 )
have sth to be done (主语以外的人做)
有...要做1.I have a lot of homework ______(do).
2. —Did?Peter?fix?the?computer?himself??? —He?had it _____(fix), because he doesn’t know about computers.
3. Workers in some industries have their hearing ________(harm) by the noise of the machine.
4. we couldn’t have all the migrants ______ (floor) into our country, or we may lose our jobs.
Even if an ad does not lie (L16)…lie: lied(pt,pp),lying(pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay(pt) lain(pp) lying(pres p) vi.平躺,位于
He has lain in bed since this morning.
lay: laid(pt,pp) laying(pres p) vt. 放置,产卵,下蛋
He laid his hand on my shoulder.
Practice
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.laidlainlying常见的含有同源宾语的短语：
laugh a heavy laugh 由衷地笑了笑;
die a glorious death 光荣献身;
sing an English song 唱一首英文歌曲;
smile a sweet smile 甜甜一笑;
live a happy life 过幸福生活；
dream a terrible dream 做了一恶梦;
lead better lives
=live better lives
=live a better life 过更好的生活 Consolidation:1. You should _____ your books_____ your
desk-mate.
2. I __________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.sharewitham used tofall forbe used to do research on play tricks on
share …with encourage believe in lie to sb.
for free protect … from intend to
be aware of connect … with fall for 4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.be used to do research on play tricks on
share …with encourage believe in lie to sb.
for free protect … from
be aware of fall for believe in is aware offor freedo research onprotectfrom1. We are so used to them that we do not even realize how many we see and hear in a day. (L1-2, P2)
我们对广告习以为常，甚至常常都意识不到在一天中看见或听到多少广告。
so…that的结构
so＋adj.／adv.＋that…clause
eg. He runs so slow that everybody can catch up with him. such…that的句型结构
1)such＋a(an)＋adj.＋单数名词＋that…
She is such a good girl that we all like her.
2)such＋adj.＋复数名词＋that…
Those are such interesting books that we
want to read them once again.
3)such＋adj.＋不可数名词＋that…
She has made such great progress that her
teacher is pleased with her.
注意1：如果such后边的名词前由many、much、few、little等词所修饰的话，则不用 such而用so。 She had made such much money that she can not count it .
注意2.当“so/such ... that ...”结构中的so, such连同它所直接修饰的成分共同位于句首表示强调时， 主句要进行倒装(that后面的结果状语从句不倒装)。
So angry was he that he couldn’t speak.? so___1. _____ at the news that I didn’t
know what to say to comfort her.
A. So sad she looked
B. So sad did she look
C. So sadly she looked
D. So sadly did she look
2. She was so excited ____ she got the news that she was admitted into Beijing university.
B2. A commercial advertisement is one which someone has paid for to promote a product or service. (L10-11, P2)商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one 在句中，可以用来表示或指代的是任何一种前文所提到的事物(可数名词的单数形式) “泛指,同名异物” 相当于“a/an＋名词”，复数形式ones that可以用来替代前面的可数名词单数或不可数名词，表特指。当替代前面的可数名词单数时，可用the one(人或物)替换，复数用those或the ones (“特指，同名异物”)
The red book is the one that I gave you yesterday.
The students of mine, are the ones/ those who are in red.
it指代上文提到的同一事物，替代可数名词单数或不可数名词。（“同名同物” ）
what is the black thing in the picture. It is ink.
1. — There is still a copy of the book in the
library. Will you go and borrow ______?
— No, I’d rather buy ______ in the bookstore.
2. Her husband is a middle school teacher, _____ who is very popular with young men.
3. Adapting to new environment is a basic skill in life, ____ you must learn even at an early age.
4. The days in summer are longer than ________ in winter.
5. I bought a red pen yesterday, but I can’t find_____
6. The car I want to buy is more beautiful than ______he has.
7. ---Do you need my pen?
----No, thanks. I have got ____.
8. The bridge built of steel is stronger than_____ built of stone.
9. There are a lot of apples in the street, please pick out the rotten ____.答案10. I have $100. Will ____ be enough for a deposit?
11. I’ve lost my pen. I am going to buy a new ______tomorrow.
12. The students who are the most successful are usually_____who come to all the classes.
13. In many ways，the education system in the US is not very different from _____ in the UK.3. Not all ads play tricks on us though. (L27, P3) 然而，并非所有的广告都跟我们玩花招。
though副词,“但是,然而”，常置于句中,句尾.
What is certain, though, is that the curse of the
mummy remains a riddle to us till today.
部分否定
not + all/ both/ every以及every合成代词
not + always/ absolutely/completely等副词
Not all characters were developed from drawings of objects. (L17，P38，M3)
However, this is not always true. (L2, P39，M3)
4. The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery.5. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public.6. Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.