译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共19张）

课件19张PPT。WelcomeCAsPSAs Unit 1 Reading
Advertisements I. 1. 一则牙膏广告 2. fool sb. into doing sth.
3. feel pleased with sth. 4. 在心理把…联系起来
5. ‘珍爱生命, 远离毒品’ 6. 谈及广告
II. 1. Advertisements persuade people to buy a product or service, or believe in an idea.
2. Commercial advertisements and Public service advertisements (PSAs).
III. 1. B 2. D
IV. 1. 商业广告是人们为了推销某种产品或服务而花钱做的广告。
2. 公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。
3. 但是并非所有的广告都跟我们玩花招。Check the answersbe satisfied with
be happy with
be content with not all 部分否定；though 副词 “但是，然而”
eg.然而并不是每个人都能通过驾驶考试。
Not everyone can pass the driving test though.Read the passage carefully and
finish Task 1 in Step 3.
(7 minutes)Task 1:1.This part serves as _____.
A. an introduction B. a conclusion
C. a reason D. an inference2.The author ___ _____ _______ __ advertisements, and has something
to ____ ____ us.did some research onshare withI: Read Para 1 and find the answers to the following.CA: _______ _______
PSA: _______ _______pay forto promoteAn advertisement uses words and pictures to persuade people to buy a product or service or believe in an idea.for freeto educateII. Read Para 2 and finish the following tasks1. What is an advertisement?Similarities

Differences
MethodsPurposePlaces Cost2. Match the similarities and the differences between commercial ads and PSAs.newspapers, magazines, the Internet, radio and televisionuse words and picturesIII. Read Para 3 T / F
1 Some advertisements do not lie, which means they are altogether innocent.
2 “Bright-Teeth fights bad breath!” doesn’t mean the toothpaste cures bad breath.
3 The purpose of “You are proud of your cooking, so shouldn’t you buy the very freshest food?” is to hope that you may remember the words and connect them with the food in the grocery.
4 We can’t believe public service advertisements completely.doesn’t meancommercial IV. Read Para 4 and match the words or phrases
with their meanings 1. aim to do (Line 29)
2. nationwide (Line 31)
3. deal with (Line 34)
4. motto (Line 36)
5. benefit (Line 38)a. happening throughout a
country
b. take or have sth. as a
subject; handle sth.
c. be intended to do
d. do good to sb. / sth.
e. a short sentence or
phrase that tells the aims
or beliefs of a person or a
groupV. Read Para 51. This is a _____ of the passage.
A. result B. ending
C. conclusionC. conclusion
2. We must use our __________ and not be a _____ to ads.intelligenceslaveWhat is an ad?

Does an ad tell
people the complete truth?Task 2: Task-based reading2. _______ words and pictures, an ad persuades people to
buy a product or service, or believe in an idea.4. A commercial advertisement is 4.__________ someone
has paid for to advertise a product or service.课文原句：A commercial advertisement is one which
someone has paid for to advertise a product or service.one whichone/ what句子不是句子Usingan adWhat is an ad?

Does an ad tell
people the complete truth?UsingimportantTask 2: Task-based readingone whichtypeswhat/onechargecheatedtellaimfromintelligenceto introduce you to basic information on a topic.
It usually follows the same basic format（格式）:
Introduction of subject
Examples and facts that support the idea
ConclusionStep 3 Reading strategy:
Reading expository writing (说明文) Read Para 3 T /F1 Some advertisements do not lie, which means
they are altogether innocent.
2 “Bright-Teeth fights bad breath!” doesn’t
mean the toothpaste cures bad breath.
3 The purpose of “You are proud of your cooking,
so shouldn’t you buy the very freshest food?”
is to hope that you may remember the words
and connect them with the food in the grocery.
4 We can’t believe public service advertisements completely.doesn’t meanIntroductionSupporting
detailsConclusioncommercial The structure of Para 3Introduction:Supporting details:Conclusion:PSAs use some of the same methods, but they are meant to serve the public.All of these ads are meant to benefit the public, and we can learn a lot by following the advice they give.PSAs aim to teach us and help us lead better lives.There are also PSAs that encourage people to support public service projects.There are even PSAs to teach us how to live healthy lives.1)2)3)The structure of Para4a. ‘Yes to life, no to drugs’
b. ‘Knowledge changes life’
‘Project Hope- educating every child’
‘When you smoke cigarettes, you are slowly killing yourself’Introduction: Para:
Supporting details: Para:


Conclusion: Para:

A mobile phone advertisementIf you are considering buying a new mobile phone, this kind is an excellent choicethe latest product of the NOKIA. 1. its perfect appearance 2. the unique functions belonging to it12-34uniqueperfectexcellentHomework:
1. Read two articles about advertisements
and finish the exercises.
2. After that, analyze the structure of two
articles according to the Reading Strategy
we have learned today.Thank you!Goodbye! p e r s u a d e
p r o d u c t
s e r v i c e
e d u c a t e
e n c o u r a g e
t e a c h
l i e
f a l s e
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w i s d o m
s l a v e
b e n e f i t
h e a l t h y a
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tSummaryCommercial adsPSAsWhat have we learned today?Be smart about it!