译林牛津版高中英语模块四Unit1Advertising Reading1课件（共22张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Reading1课件（共22张） |  | |
| 格式 | zip | ||
| 文件大小 | 4.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-17 19:00:07 | ||
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课件22张PPT。 Unit one Advertisements Mind MapFast ReadingWhat is an advertisement?
An ad uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
2. How many types and what are they?
commercial advertisements (CAs)
public service advertisements (PSAs)
Detail Reading
(para. 2-4) Read aloud to find the similarities and differences between CAs and PSAs. newspapers
magazines,
the internet,
radio and
television
clever language,
attractive
picturesTo sell a product
or service.
To educate people about…chargedfor free
“Bright –teeth fights bad health ”“Yes to life ,no to drugs”
…
SimilaritiesPlaces: newspaper, magazines,
, radio and . Methods: pictures &
language. CAsPSAsCost:
.Aims:
To a product or service.Examples:
.①②Cost:
.Aims: To
people about health and other problems.Examples:
.①②③④the Internettelevisionattractivecleverchargedsellfor freeeducateMind MapHow does the author develop the topic?□Examples
□Definition (下定义)
□Classification (分类)
□Statistics (数据)
□Process analysis
□Comparison√√√√ What’s the author’s advice?
Use our !
Don’t be !
Conclusion
(Para.5)intelligence a slave to themStructure Para.1Choose the right structure chart.ABCReading Strategy (P3) Expository Writing (说明文) 7/29/2019 AdvertisementsPara. 1 We can find ads almost
wherever we go.
Para. 2 What is an ad?
Para. 3 Does an ad tell people
the complete truth?
Para. 4 Public service ads.
Para. 5 The writer's advice Expository Writing (说明文) IntroductionExpository Writing
你想为日常生活中某件物品(如书包、鞋子、汽车、手机……)设计添加新功能。请以“My?Magic… ”为题写一篇英语短文,介绍你的创意。
注意：
1. 词数100左右
2. 适当增加细节，使行文连贯 Discuss and draw a mind map about
your magic idea.
Discussion I’d like to invent a robot that looks like my favorite star, Lu Han. It will
be named Honeyman.
The magic robot is much more than a toy. With 4 hands, it is also expected
to do all my jobs around the house. This means that it can prepare the dinner
before we come back. Meanwhile, it is able to run quickly and talk with us,
which will do a great favor to watch over my son and play with him.
Personally, I hope it will be programmed only to follow my order. In that way,
when the quarrel with my husband arises, it’ll always stand by my side.
In a word, with the help of my magic robot, I believe my life will become
more convenient and comfortable . Do you want one?
Sample writing: My Magic Robot Introduction
Supporting details
Conclusion
Assessment （评价）Homework
你想为日常生活中某件物品(如书包、鞋子、汽车、手机……)
设计添加新功能。请以“My?Magic… ”为题写一篇英语短文，
介绍你的创意。
注意：
1. 词数100左右
2. 适当增加细节，使行文连贯Expository Writing
My Magic…Show time! Summary Accept advertisements as a part of our life.
Be smart and rational to them.
Collect creative ideas from ads.
An ad uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
2. How many types and what are they?
commercial advertisements (CAs)
public service advertisements (PSAs)
Detail Reading
(para. 2-4) Read aloud to find the similarities and differences between CAs and PSAs. newspapers
magazines,
the internet,
radio and
television
clever language,
attractive
picturesTo sell a product
or service.
To educate people about…chargedfor free
“Bright –teeth fights bad health ”“Yes to life ,no to drugs”
…
SimilaritiesPlaces: newspaper, magazines,
, radio and . Methods: pictures &
language. CAsPSAsCost:
.Aims:
To a product or service.Examples:
.①②Cost:
.Aims: To
people about health and other problems.Examples:
.①②③④the Internettelevisionattractivecleverchargedsellfor freeeducateMind MapHow does the author develop the topic?□Examples
□Definition (下定义)
□Classification (分类)
□Statistics (数据)
□Process analysis
□Comparison√√√√ What’s the author’s advice?
Use our !
Don’t be !
Conclusion
(Para.5)intelligence a slave to themStructure Para.1Choose the right structure chart.ABCReading Strategy (P3) Expository Writing (说明文) 7/29/2019 AdvertisementsPara. 1 We can find ads almost
wherever we go.
Para. 2 What is an ad?
Para. 3 Does an ad tell people
the complete truth?
Para. 4 Public service ads.
Para. 5 The writer's advice Expository Writing (说明文) IntroductionExpository Writing
你想为日常生活中某件物品(如书包、鞋子、汽车、手机……)设计添加新功能。请以“My?Magic… ”为题写一篇英语短文,介绍你的创意。
注意：
1. 词数100左右
2. 适当增加细节，使行文连贯 Discuss and draw a mind map about
your magic idea.
Discussion I’d like to invent a robot that looks like my favorite star, Lu Han. It will
be named Honeyman.
The magic robot is much more than a toy. With 4 hands, it is also expected
to do all my jobs around the house. This means that it can prepare the dinner
before we come back. Meanwhile, it is able to run quickly and talk with us,
which will do a great favor to watch over my son and play with him.
Personally, I hope it will be programmed only to follow my order. In that way,
when the quarrel with my husband arises, it’ll always stand by my side.
In a word, with the help of my magic robot, I believe my life will become
more convenient and comfortable . Do you want one?
Sample writing: My Magic Robot Introduction
Supporting details
Conclusion
Assessment （评价）Homework
你想为日常生活中某件物品(如书包、鞋子、汽车、手机……)
设计添加新功能。请以“My?Magic… ”为题写一篇英语短文，
介绍你的创意。
注意：
1. 词数100左右
2. 适当增加细节，使行文连贯Expository Writing
My Magic…Show time! Summary Accept advertisements as a part of our life.
Be smart and rational to them.
Collect creative ideas from ads.