译林牛津版高中英语模块四Unit 1 Advertising Reading课件（共38张）
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| 名称 | 译林牛津版高中英语模块四Unit 1 Advertising Reading课件（共38张） |  | |
| 格式 | zip | ||
| 文件大小 | 3.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-17 19:00:55 | ||
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课件38张PPT。Unit1 ReadingAdvertisementsTeaching aims and demands: （教学目标）1. Help students know about different kinds of advertisements.
2. Enable students to know about the effects of them.
What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does.
----- Stewart Britt
做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道．
－－－布列特
Let's enjoy some ads!! Ask for more渴望无限Just do it. 只管去做。Nike Sneakers The taste is great. 味道好极了。airline serviceIf you create
an ad about
airline service,
what do you
think is the
most important?safe
fast
comfortable
cheap 1. What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
2.What types of ads are they?Commercial AdvertisementsWhat problem does the ad tell us?What do you think
Earth Day is all about?What problem is the poster trying to make people aware of ?
Make every day a green one!Earth DayMarch 21stEarth Day aims to increase man’s
environmental awareness and encourage people to take care of the earth and its living things.1.From the poster, do you think drugs are harmful?
2.Does the ad teach you about the bad effects of taking drugs? What should we do ?
Yes to life, no to drugs.
Cherish our lives!Keep away from drugs!Don't let your tears become the last drop. 1. Do they want to promote some products?No ! 2.What is the purpose of the ads above?
To educate people about health, safety, or any other issue which affects public welfare.3.What type of ads are they?Public Service
Advertisements
(PSAs)Can you think of a slogan for the pictures?A: 拒绝迷信活动 B: 禁止拍照 C: 保护水资源 D: 关爱动物
A: 茶叶故乡，茶文化 B: 保护水资源 C: 绿化中国，防沙种树 D: 一个中国，祖国统一
Protect water,
Protect ourselves.Can you think about a good slogan for the ad?Taiwan,
China!Structure of the text:
Introduction : introduction of subject
Main body :
2.Does an ad tell people the
complete truth?
3.Public service ads
It offers supporting details.
Conclusion: Not be a slave to advertisements! expository writing1.What is an ad?
First reading After listening, please answer the three questions in Part A.1) What do advertisements encourage people
to do?
2) What does PSAs stand for?
3) What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Careful readingPlease read the article carefully and try to complete the exercises in Part C1 and C2.1 Where are the advertisements most commonly found?
2 What is the difference between CAs and PSAs?They are most commonly found in newspapers and
magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone
had paid for to promote a product or service, while a
PSA is often placed for free, and is intended to educate
people about issues which affect public welfare.3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?
5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not
tell you the complete truth.
In 1996.Because they are meant to be helpful , and by
following the advice in PSAs,we can often learn a lot.1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Decide whether they are true or falsenot onlyNot allPSAsTFFTFTActivity:(debate) Advantages or disadvantages of AdsHave a try
DIY
Design a new ad for the products of Linwu Shunhua Duck Industrial Development CorporationFind some partnersPlanning（策划）：
Drawing （绘图）：
Wording （文字）：广告词？
Editing （排版）： Your ad should contain information about the product and why people should buy it.
Don’t forget to include pictures and to use some of the techniques you have learnt in this unit.Homework:1 Finish and polish your ads.
2 Preview for next class.
2. Enable students to know about the effects of them.
What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does.
----- Stewart Britt
做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道．
－－－布列特
Let's enjoy some ads!! Ask for more渴望无限Just do it. 只管去做。Nike Sneakers The taste is great. 味道好极了。airline serviceIf you create
an ad about
airline service,
what do you
think is the
most important?safe
fast
comfortable
cheap 1. What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
2.What types of ads are they?Commercial AdvertisementsWhat problem does the ad tell us?What do you think
Earth Day is all about?What problem is the poster trying to make people aware of ?
Make every day a green one!Earth DayMarch 21stEarth Day aims to increase man’s
environmental awareness and encourage people to take care of the earth and its living things.1.From the poster, do you think drugs are harmful?
2.Does the ad teach you about the bad effects of taking drugs? What should we do ?
Yes to life, no to drugs.
Cherish our lives!Keep away from drugs!Don't let your tears become the last drop. 1. Do they want to promote some products?No ! 2.What is the purpose of the ads above?
To educate people about health, safety, or any other issue which affects public welfare.3.What type of ads are they?Public Service
Advertisements
(PSAs)Can you think of a slogan for the pictures?A: 拒绝迷信活动 B: 禁止拍照 C: 保护水资源 D: 关爱动物
A: 茶叶故乡，茶文化 B: 保护水资源 C: 绿化中国，防沙种树 D: 一个中国，祖国统一
Protect water,
Protect ourselves.Can you think about a good slogan for the ad?Taiwan,
China!Structure of the text:
Introduction : introduction of subject
Main body :
2.Does an ad tell people the
complete truth?
3.Public service ads
It offers supporting details.
Conclusion: Not be a slave to advertisements! expository writing1.What is an ad?
First reading After listening, please answer the three questions in Part A.1) What do advertisements encourage people
to do?
2) What does PSAs stand for?
3) What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Careful readingPlease read the article carefully and try to complete the exercises in Part C1 and C2.1 Where are the advertisements most commonly found?
2 What is the difference between CAs and PSAs?They are most commonly found in newspapers and
magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone
had paid for to promote a product or service, while a
PSA is often placed for free, and is intended to educate
people about issues which affect public welfare.3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?
5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not
tell you the complete truth.
In 1996.Because they are meant to be helpful , and by
following the advice in PSAs,we can often learn a lot.1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Decide whether they are true or falsenot onlyNot allPSAsTFFTFTActivity:(debate) Advantages or disadvantages of AdsHave a try
DIY
Design a new ad for the products of Linwu Shunhua Duck Industrial Development CorporationFind some partnersPlanning（策划）：
Drawing （绘图）：
Wording （文字）：广告词？
Editing （排版）： Your ad should contain information about the product and why people should buy it.
Don’t forget to include pictures and to use some of the techniques you have learnt in this unit.Homework:1 Finish and polish your ads.
2 Preview for next class.