课件25张PPT。 Module 4 Unit 1 Advertising Welcome to the unitSmoking is committing suicide slowly !I love the bubble gum1. Look at these advertisements.
What do they persuade people to do?2. ObservationTry to divide the four pictures into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooTypes of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)3. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, on buses, etc.TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertising 4. Do you believe that advertisements tell the complete truth? Why or why not?AppreciationAppreciationCherish your life!Can’t stop, laysChoose one ad. and write down a short essay(at most 8 sentences) to explain why you appreciate it .
Preview reading.Homework Words related:advertisement (N-COUNT)
An advertisement is an announcement in a newspaper, on television, or on a poster about something such as a product, event, or job. (WRITTEN) eg:Miss Parrish recently placed an advertisement in the local newspaper. = ad
advertising (N-UNCOUNT)
Advertising is the activity of creating advertisements and making sure people see them. 广告业; 做广告, 登广告; 广告
advertise | '?dv?ta?z]
v. 通知, 做广告; 作宣传, 做广告
advertiser ['?dv?taiz?r]
n. 刊登广告者; 广告客户