译林牛津版高中英语模块四Unit 1 Advertising Word Power课件 （共32张）

课件32张PPT。Unit 1Using suffixesa group of letters added to the beginning of a wordthe main part of a worda group of letters placed at the end of a wordLook at a dialogue.A: Do all ads play tricks on people?
B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.How to form adjectives from nouns or verbs?commerce n. commercial
attract v. attractive
excite v. excitingUsing suffixesHere are some of the different ways to form adjectives from nouns or verbs.Noun + y adjectivehealth
wealth
dirt
luck
handhealthy
wealthy
dirty
lucky
handyweek
month
day
year
friend
loveNoun + ly adjectiveweekly
monthly
daily
yearly
friendly
lovelyhero
class
fantasy
energyNoun + ic adjectiveheroic
classic
fantastic
energeticcenter
commerce
fun_ction
nation
office
race
culture
originNoun + al adjectivecentral
commercial
functional
national
official
racial
cultural
originaldanger
poison
fame
adventureNoun + ous adjectivedangerous
poisonous
famous
adventurous
help
use
success
hope
beauty
peace
pain
careNoun + ful adjectivehelpful
useful
successful
hopeful
beautiful
peaceful
painful
carefulamaze
interest
surprise
excite
encourage
bore
disappoint
pleaseVerb + ed / ing adjectiveamazing / amazed
interesting / interested
surprising / surprised
exciting / excited
encouraging / encouraged
boring / bored
disappointing / disappointed
pleasing / pleasedtest
change
rely
erase
Verb + able adjectivetestable
changeable
reliable
erasableattract
act
talk
compete
create
produceVerb + ive adjectiveattractive
active
talkative
competitive
creative
productiveCan you think of more examples?medical,
electricalenjoyable,
reasonabledangerous,
adventurousjoyful,
mouthful cloudless,
hopeless英语的后缀具有很强的语法作用，加在词根上构成派生词，一般不改变词根的基本意义，而是改变词性。常用的后缀通常可以分为四个类型：名词后缀、动词加后缀、形容词后缀、副词后缀。①常用前缀②常用后缀Exercise
This book is of great help, that is to say, it is very ________.
I don’t think it has any use. That is to say, I think it is _________.
He doesn’t like that guy --- He _______ that guy.helpfuluselessdislikesThe message is very valuable. That is to say, it is of great _______.
The old man is in good health. He is _________.
Drunk drivers are a great danger to people on the road. That means they are __________ drivers.
He likes talking very much. He is very _________. valuehealthydangeroustalkativeAnswerslovelyattractiveboringenergeticfriendlyenjoyablewealthyluckyfantasticSales and MarketingLearn some new words. sales and marketing
(产品）销售和市场营销
sales / marketing department
销售 / 营销部门
consumers 消费者
market share 市场份额
sales targets 销售目标
market leader 市场主导者
high quality 高质量
sales figures 销售量Pair work
Complete the dialogue between Mr. Carter and Ms. Jones in the textbook.Mr. Carter: Our new product has been on the market for one month. What is its _____________ now?
Ms. Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.market sharesales figuresMr. Carter: That’s quite encouraging. I think it is because __________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The ___________________________ should also finish the report on the next month’s ___________ by Monday.market researchsales & marketing departmentconsumerssales targetsMs. Jones: We’re doing it right now. I’ll present it to you in one or two days.
Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.after sales service
agent
chain store
cash refund offer
convenience store
discount
e-marketing
guarantee
telephone marketingMore words售后服务代理商连锁商店现金返还便利店打折电子营销保证电话营销representative
packaging
retail
wholesale
viral marketing
e-commerce
coupon
sales promotion 代表包装零售批发；趸售病毒式营销电子商业优惠券营业推广4 Magic Words That Increase Sales You
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