译林牛津版高中英语模块四Unit1Advertising Project How do you build ad campaign? 课件（共26张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Project How do you build ad campaign? 课件（共26张） |  | |
| 格式 | zip | ||
| 文件大小 | 522.3KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-18 19:41:14 | ||
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课件26张PPT。 M4 Unit 1 Project IHow do you build ad campaign? I. Useful phrases1.unlike a single advertisement
2.reach a certain audience
3.have sth. in mind
4.figure out
5.get sb. to do sth.
6.employ different kinds of media
7.including posters
8.you must first considerI. Useful phrases9.target audience
10.in order to determine your audience
11.in advance
12.appeal to
13.react in a certain way
14.gather this information
15.care about
16.be concerned withI. Useful phrases17.some history behind the problem
18.be interested in
19.affect lives
20.get sth. across
21.put together an ad campaign
22. depend/ count/ rely onII. Language points1.It is important to figure out exactly what you want to tell the audience and what you are trying too get them to do. 重要的是， 你得确切弄清楚想要告诉受众什么、 想让他们做什么。
It is important to always try to appeal to the audience in order to get them to react in a certain way. 为了让受众作出预期的反应， 始终努力去吸引他们是非常重要的。
II. Language points It is important to figure out exactly what you want to tell the audience and what you are trying too get them to do.
★此句中it为___________,不定式短语to figure out …是_____________;两个what引导的是________从句，充当figure out 的_______。形式主语真正的主语宾语宾语II. Language points★ get sb to do sth. 让某人做某事
同义短语：make /have/let sb. do sth
知识点拓展： have sb./sth done、have sb.do sth、
have sb./sth.doing sth.
e.g. Your mobile phone doesn’t work, and you’d better get / have it repaired.
It was cold, and she had the fire burning day and night.
II. Language points【小试牛刀】
(1).If anyone happens to drop in while I am out,______him or her leave a message.
A.get B.have C.ask D.tell
(2).---I’m afraid I can’t finish the task on time.
---Don’t worry. I will have Susan________(help) you this afternoon.
(3).Who would you rather have_________(go) shopping with you?
(4).Don’t have water_________(run) while you bruth your teeth.
(5).You must have your car________(wash) before you enter the downtown.
have/let/makehelpgorunningwashedII. Language points★ figure out 弄清楚， 弄懂； 计算出
I ______________________ why he quit his job.
It didn’t take the children long _______________ the correct answer.
拓展：
make out ___________hold out ___________
turn out__________work out ______________ carry out___________ find out______________
can’t figure out退出，放弃，停止before they figured outII. Language points
2.After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
★ (1). It is (about/high) time for sb to do 是（某人）做某事的时候了
It is time for you to study hard.
II. Language points_____________________ what to do with the money.
★(2). It /That is /was the first /second …time (that) sb. has/had done sth.
这是某人第一／第二…次做某事了
It is the first time that I ______________a man so young and so wise.
It is time for him to considerhave seenII. Language points★ (3) It’s (about/high) time (that) sb. did/should do sth.(现在)是做某事的时候了
Jack is a great talker. It’s high time that he _______ something instead of just talking.
A. will do B. has done C. do D. did
should不可省略should doII. Language points★ After you have decided who your audience is, it is time to decide what you want the audience to know or think about.中what引导的宾语从句，在从句中作know or think about的宾语。
Practice(1).As a new diplomat(外交官), he often thinks of _____ he can react more appropriately on such occasions(场合).
A. what B. which C. that D. how
(2).These computers are different from ________. A. that we expected B. what we expected
C. which we have expected D. what we expect
(3). It is none of your business other people think about you. Believe yourself.
A.how B.what C.which D.whenPractice(4).People tend to think that children’s IQ is _______ determines how well they are going to do well in their future life.
A.that B.what C.which D.where
(5). He asked me ________ with me. A. what is the trouble B. what wrong was C. what was the matter D. what trouble it is
II. Language points3. When planning a public welfare campaign, you may want to ask yourself……
★when planning 为连词+分词的省略形式，类似的连词还有：if, while, unless, once, even if, even though, though等(由这些连词引导的状语从句，当从句的主语与主句的主语一致或从句的主语是it,且从句谓语含有be动词时，常可将从句的主语和be动词省略，保留分词或形容词)
PracticeThey soon realized that unless carefully ______
(deal with), the situation would get worse.
The medicine is effective if ________ (take) on time.
When _________ (choose) a college major, people should consider their personal things as well as future earnings.
Even if _________ (invite) to , I won’t go to such a bad lecture.
We should help those who are in great need ____________________(如果有必要). dealt withtakenchoosinginvitedif (it is) necessaryIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationThat’s all. Thank you !
2.reach a certain audience
3.have sth. in mind
4.figure out
5.get sb. to do sth.
6.employ different kinds of media
7.including posters
8.you must first considerI. Useful phrases9.target audience
10.in order to determine your audience
11.in advance
12.appeal to
13.react in a certain way
14.gather this information
15.care about
16.be concerned withI. Useful phrases17.some history behind the problem
18.be interested in
19.affect lives
20.get sth. across
21.put together an ad campaign
22. depend/ count/ rely onII. Language points1.It is important to figure out exactly what you want to tell the audience and what you are trying too get them to do. 重要的是， 你得确切弄清楚想要告诉受众什么、 想让他们做什么。
It is important to always try to appeal to the audience in order to get them to react in a certain way. 为了让受众作出预期的反应， 始终努力去吸引他们是非常重要的。
II. Language points It is important to figure out exactly what you want to tell the audience and what you are trying too get them to do.
★此句中it为___________,不定式短语to figure out …是_____________;两个what引导的是________从句，充当figure out 的_______。形式主语真正的主语宾语宾语II. Language points★ get sb to do sth. 让某人做某事
同义短语：make /have/let sb. do sth
知识点拓展： have sb./sth done、have sb.do sth、
have sb./sth.doing sth.
e.g. Your mobile phone doesn’t work, and you’d better get / have it repaired.
It was cold, and she had the fire burning day and night.
II. Language points【小试牛刀】
(1).If anyone happens to drop in while I am out,______him or her leave a message.
A.get B.have C.ask D.tell
(2).---I’m afraid I can’t finish the task on time.
---Don’t worry. I will have Susan________(help) you this afternoon.
(3).Who would you rather have_________(go) shopping with you?
(4).Don’t have water_________(run) while you bruth your teeth.
(5).You must have your car________(wash) before you enter the downtown.
have/let/makehelpgorunningwashedII. Language points★ figure out 弄清楚， 弄懂； 计算出
I ______________________ why he quit his job.
It didn’t take the children long _______________ the correct answer.
拓展：
make out ___________hold out ___________
turn out__________work out ______________ carry out___________ find out______________
can’t figure out退出，放弃，停止before they figured outII. Language points
2.After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
★ (1). It is (about/high) time for sb to do 是（某人）做某事的时候了
It is time for you to study hard.
II. Language points_____________________ what to do with the money.
★(2). It /That is /was the first /second …time (that) sb. has/had done sth.
这是某人第一／第二…次做某事了
It is the first time that I ______________a man so young and so wise.
It is time for him to considerhave seenII. Language points★ (3) It’s (about/high) time (that) sb. did/should do sth.(现在)是做某事的时候了
Jack is a great talker. It’s high time that he _______ something instead of just talking.
A. will do B. has done C. do D. did
should不可省略should doII. Language points★ After you have decided who your audience is, it is time to decide what you want the audience to know or think about.中what引导的宾语从句，在从句中作know or think about的宾语。
Practice(1).As a new diplomat(外交官), he often thinks of _____ he can react more appropriately on such occasions(场合).
A. what B. which C. that D. how
(2).These computers are different from ________. A. that we expected B. what we expected
C. which we have expected D. what we expect
(3). It is none of your business other people think about you. Believe yourself.
A.how B.what C.which D.whenPractice(4).People tend to think that children’s IQ is _______ determines how well they are going to do well in their future life.
A.that B.what C.which D.where
(5). He asked me ________ with me. A. what is the trouble B. what wrong was C. what was the matter D. what trouble it is
II. Language points3. When planning a public welfare campaign, you may want to ask yourself……
★when planning 为连词+分词的省略形式，类似的连词还有：if, while, unless, once, even if, even though, though等(由这些连词引导的状语从句，当从句的主语与主句的主语一致或从句的主语是it,且从句谓语含有be动词时，常可将从句的主语和be动词省略，保留分词或形容词)
PracticeThey soon realized that unless carefully ______
(deal with), the situation would get worse.
The medicine is effective if ________ (take) on time.
When _________ (choose) a college major, people should consider their personal things as well as future earnings.
Even if _________ (invite) to , I won’t go to such a bad lecture.
We should help those who are in great need ____________________(如果有必要). dealt withtakenchoosinginvitedif (it is) necessaryIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationIII. ConsolidationThat’s all. Thank you !