译林牛津版高中英语模块四Unit1Advertising Reading1课件（共15张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Reading1课件（共15张） |  | |
| 格式 | zip | ||
| 文件大小 | 18.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-18 19:44:15 | ||
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课件15张PPT。 Unit 1 Advertising
Reading Advertisements
Learning aims:
By reading the article，students are expected to learn some basic information about advetising and master the reading skill---reading expository wring.
Enjoy some wonderful advertisementsChanel /?ɑ:'nel/
Marlboro /ma:boro/
Nike? /'naiki:/
Adidas /'adi,das/
Lamborghini /l?bo:'gini/
Mercedes-Benz /m?,sidiz,‘b(e)nz?/ Lenovo? /,le'n?uv?u/
Dove? /d?v/
Ferrero /'f?rer?/
…What are the functions of advertisements ?
Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.AdvertisementCommercial advertisements
CAs 商业广告Public service advertisements
PSAs 公益广告Lead-inPSAPSAPSACACACAFast reading1. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do ?
To buy a product or service or, to believe in an idea.Public service advertisement.They aim to teach us and help us lead better lives. Reading strategy: reading expository writing
1. Function.
2. The same format
Introduction of the subjectExamples and facts that develop or support the ideaConclusionAdvertisementsReadingCareful reading1.Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.TFFTFT1.Where are advertisements usually found ?
2. What is the major distinction between commercial advertisements and PSAs ?
3. Why are some of the advertisements clever according to the article ?
4. When did China begin a nationwide public service advertising campaign ?
5. Why should we follow the advice in PSAs ?L7-8L 10-12Because you will feel pleased with the nice comment.In 1996L38-39persuade
welfare
skilful
cure
mental
trick
motto
intelligence
a. the ability to learn, understand and think about sthb. good at doing sth, especially sth that needs ability or trainc. the general health, happiness and safety of a person or a groupd. make an illness or a physical problem go awaye. a short sentence or phrase that tells the aims or beliefs of a person or a groupf. related to thinking or the mindg. sth done to fool someone else or as a joke h. make someone do sth by giving him/ her good reasonscbdfgeahThere are two main types of advertisements ------ 1._________ advertisements and 2_________service advertisements. The former is one which someone has 3. _____ for to advertise a product or a service. Although we have laws to4.______us from ads that cheat people, we still must be 5._______ of the skillful methods used in ads to try and sell us things. Even if an ads does not lie, it does not mean it is altogether innocent. We must not 6.________ for this kind of trick! The latter is one that are placed for free and meant to 7. _______ people to believe in an idea which affect public welfare. PSAs deal with large social problems and are made to8._______the public. They also teach us how to live better lives. Although not all ads play 9.______ on us. We must all use our 10._________ and not be a slave to them.
commercialpublicpaidprotectawarefalleducatebenefittricksintelligencegood adscreativeattractivepersuasiveimaginativebeautifulhumorousmovingsignificantinstructiveinterestinginformativeexcitingWhat makes a good advertisement?Post readingAdvantages:
1. Provide information about latest products
2. Increase sales by repeated advertising
3. Cut costs of newspapers and make them cheaper.
4. Make the public aware of social problems.
Disadvantages :
1. Mislead customers or cheat them of money.
2. Give false or incorrect information.
3. Take too much time or space on TV or newspapers.
4. Make teenagers want things that are bad for themFuther discussionWhat are advantages and disadvantages of advertisements?Homework:
1. Reading exercise.
2. Further understanding of this text.
3. Find out some language points.Thank you !
Reading Advertisements
Learning aims:
By reading the article，students are expected to learn some basic information about advetising and master the reading skill---reading expository wring.
Enjoy some wonderful advertisementsChanel /?ɑ:'nel/
Marlboro /ma:boro/
Nike? /'naiki:/
Adidas /'adi,das/
Lamborghini /l?bo:'gini/
Mercedes-Benz /m?,sidiz,‘b(e)nz?/ Lenovo? /,le'n?uv?u/
Dove? /d?v/
Ferrero /'f?rer?/
…What are the functions of advertisements ?
Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.AdvertisementCommercial advertisements
CAs 商业广告Public service advertisements
PSAs 公益广告Lead-inPSAPSAPSACACACAFast reading1. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do ?
To buy a product or service or, to believe in an idea.Public service advertisement.They aim to teach us and help us lead better lives. Reading strategy: reading expository writing
1. Function.
2. The same format
Introduction of the subjectExamples and facts that develop or support the ideaConclusionAdvertisementsReadingCareful reading1.Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.TFFTFT1.Where are advertisements usually found ?
2. What is the major distinction between commercial advertisements and PSAs ?
3. Why are some of the advertisements clever according to the article ?
4. When did China begin a nationwide public service advertising campaign ?
5. Why should we follow the advice in PSAs ?L7-8L 10-12Because you will feel pleased with the nice comment.In 1996L38-39persuade
welfare
skilful
cure
mental
trick
motto
intelligence
a. the ability to learn, understand and think about sthb. good at doing sth, especially sth that needs ability or trainc. the general health, happiness and safety of a person or a groupd. make an illness or a physical problem go awaye. a short sentence or phrase that tells the aims or beliefs of a person or a groupf. related to thinking or the mindg. sth done to fool someone else or as a joke h. make someone do sth by giving him/ her good reasonscbdfgeahThere are two main types of advertisements ------ 1._________ advertisements and 2_________service advertisements. The former is one which someone has 3. _____ for to advertise a product or a service. Although we have laws to4.______us from ads that cheat people, we still must be 5._______ of the skillful methods used in ads to try and sell us things. Even if an ads does not lie, it does not mean it is altogether innocent. We must not 6.________ for this kind of trick! The latter is one that are placed for free and meant to 7. _______ people to believe in an idea which affect public welfare. PSAs deal with large social problems and are made to8._______the public. They also teach us how to live better lives. Although not all ads play 9.______ on us. We must all use our 10._________ and not be a slave to them.
commercialpublicpaidprotectawarefalleducatebenefittricksintelligencegood adscreativeattractivepersuasiveimaginativebeautifulhumorousmovingsignificantinstructiveinterestinginformativeexcitingWhat makes a good advertisement?Post readingAdvantages:
1. Provide information about latest products
2. Increase sales by repeated advertising
3. Cut costs of newspapers and make them cheaper.
4. Make the public aware of social problems.
Disadvantages :
1. Mislead customers or cheat them of money.
2. Give false or incorrect information.
3. Take too much time or space on TV or newspapers.
4. Make teenagers want things that are bad for themFuther discussionWhat are advantages and disadvantages of advertisements?Homework:
1. Reading exercise.
2. Further understanding of this text.
3. Find out some language points.Thank you !