译林牛津版高中英语模块四Unit1Advertising Welcome 课件（共26张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Welcome 课件（共26张） |  | |
| 格式 | zip | ||
| 文件大小 | 5.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-18 19:47:42 | ||
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课件26张PPT。1. To get some ideas of the two main types of advertisements and their respective purposes
2. To identify the differences between these two types of advertisements
3. To talk about the four different advertisements on page 1ObjectivesEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adscredit card雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I love it! 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation. 新一代的选择。
IBM
no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。
东芝电子
take toshiba, take the world. 拥有东芝，拥有世界。
麦斯威尔咖啡
good to the last drop. 滴滴香浓,意犹未尽 。
雪碧
obey your thirst. 服从你的渴望 。
Where can we find these ads?
Advertising in our daily livesin the elevatorin the streeton the busat the bus stationat the subway stationon the radioon TVin newspapersin magazineson the Internetin leaflets(传单)…We can find advertisementsWe are so used to advertisements that we often do not even realize how many we see and hear in a day. This unit introduces and develops the theme of advertising. Watch and guess what products or services the ads are about. commercial advertisementspublic service advertisements (PSAs)http://v.ku6.com/show/oOrRaOgHukW-oLVi6cczgw...htmlhttp://v.ku6.com/show/X6nR9PpQs8XHZVpGHPk58g...html?st=1_8_0_undefined&nr=1Two main types of advertisements:commercial advertisementspublic service advertisementsA commercial advertisement is one which someone has paid for to advertise a product or service.Public service advertisements are often run for free, and are meant to educate people to think about problems in society.Which advertisements are commercial advertisements? Which ones are PSAs? commercial advertisementsPSAsDiscuss and speak: Read the instructions and focus on the four posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?This poster is a commercial
advertisement. It offers the
Airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting(目标)
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Which advertisement
do you like best?Taiwan,
China!Shoes can fly!
So do your dreams!Cherish
your life!exciting imagesconcise languagecreative ideashumorous languagereliable productWhat makes a good advertisement?rhyming wordsconvincing languageattractive picturesclever languageeye-catching logos
2. To identify the differences between these two types of advertisements
3. To talk about the four different advertisements on page 1ObjectivesEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adscredit card雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I love it! 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation. 新一代的选择。
IBM
no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。
东芝电子
take toshiba, take the world. 拥有东芝，拥有世界。
麦斯威尔咖啡
good to the last drop. 滴滴香浓,意犹未尽 。
雪碧
obey your thirst. 服从你的渴望 。
Where can we find these ads?
Advertising in our daily livesin the elevatorin the streeton the busat the bus stationat the subway stationon the radioon TVin newspapersin magazineson the Internetin leaflets(传单)…We can find advertisementsWe are so used to advertisements that we often do not even realize how many we see and hear in a day. This unit introduces and develops the theme of advertising. Watch and guess what products or services the ads are about. commercial advertisementspublic service advertisements (PSAs)http://v.ku6.com/show/oOrRaOgHukW-oLVi6cczgw...htmlhttp://v.ku6.com/show/X6nR9PpQs8XHZVpGHPk58g...html?st=1_8_0_undefined&nr=1Two main types of advertisements:commercial advertisementspublic service advertisementsA commercial advertisement is one which someone has paid for to advertise a product or service.Public service advertisements are often run for free, and are meant to educate people to think about problems in society.Which advertisements are commercial advertisements? Which ones are PSAs? commercial advertisementsPSAsDiscuss and speak: Read the instructions and focus on the four posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?This poster is a commercial
advertisement. It offers the
Airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting(目标)
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Which advertisement
do you like best?Taiwan,
China!Shoes can fly!
So do your dreams!Cherish
your life!exciting imagesconcise languagecreative ideashumorous languagereliable productWhat makes a good advertisement?rhyming wordsconvincing languageattractive picturesclever languageeye-catching logos