译林牛津版高中英语模块四Unit1Advertising Word Power课件 （共18张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Word Power课件 （共18张） |  | |
| 格式 | zip | ||
| 文件大小 | 322.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-18 19:50:00 | ||
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课件18张PPT。 教材版本： 译林版牛津高中英语
教学内容： 模块四第一单元
Module Four Unit One Word powerAnalysis of the teaching material： This is the 4th period of Unit One, Module Four. In this period, we’ll know how to use suffixes to form adjectives and deal with some words and expressions related to sales and marketing.
Then try to enlarge students’ vocabulary by introducing words concerned with advertisements.Teaching aims and demands:1、Improve the ability of creating new words by adding suffixes to nouns or verbs, and learn more about ads -sales and marketing.
2、Master the language points in this part.
3、How to use this skill freely to solve some problems.
4、Try to write a short passage using adjectives as well as the words related to sales and marketing. Viewing Reading Practising Writing Read this short passage,and pay attention to the words in red. Tom is my classmate.He is always helpful and friendly. He wants to keep healthy and energetic. His dream is to be a national football team player. So he is interested in sports and works out two or three hours everyday. He has an attrative figure with storng body ,and often does exciting games in daily life. Then read the dialogue in the first part on Page 6.
Also pay attention to the words in blue .Ways of forming adjectivesBest Clothing Shop (Page 6)Practise:Do you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same _______ (bore) clothes every day? Do you want to look smarter and more _______ (energy) ? We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in the downtown area. Our shopping environment is _______ (friend) and ____________ (enjoy).Our low prices mean you don’t have to be _________(wealth) to look great.lovelyattractiveboring energeticfriendlyenjoyablewealthyForm adjectives by adding the suffixes to the words in brackets. Suits, jeans, shirts and dresses of ________(vary) styles are on sale now. If you are one of the first ten ________ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new branches and get the __________
(fantasy) clothes you have always wanted.Practise:Best Clothing Shop (Page 6)variousluckyfantasticLanguage points :trick 1、n.诡计；计谋，计策；骗局；恶作剧；(耍弄人的)玩笑；胡闹；戏法，把戏，魔术；动物表演的特技；技巧，技艺；绝技；窍门，诀窍；秘诀等。如：
Don’t play/put a trick on anyone.
不要欺骗任何人/别捉弄他人/不要跟任何人开玩笑!
OR : play/serve someone a trick；play /put tricks on someone!
2、vt.欺骗，诈骗，哄骗(常与 of，out，into 连用)。如：
He was tricked out of his salary.
他的工资给骗走了。
The old man was tricked into buying a secondhand phone.
老人受骗买了一部旧手机。Language points :1、表“意思是，有……的意思；指”。如： What does this word mean? 这个字是什么意思?
I mean the red one, not the green one.
我说的是那个红的，不是那个绿的。 2、表“意味着”，后接名词、动名词、从句。如： Silence means consent. 沉默就是同意。 3、表“打算；有……意图”，后接名词、代词、动词不定式、不定式的复合结构。如： Anybody could see that he meant no harm.
谁都看得出他没有恶意。 I meant you to do it. 我有意让你做这件事。
They meant/were meant to continue this work.
它们打算继续这项工作。
注：“mean to do ”与“be meant to do ”。
4、还可作形容词“吝啬的、卑鄙的”意思。mean Language points :on sale 有两个意思：
一是表示“出售”，“进入销售环节”“处于被销售的状态”。如：
Tickets are on sale from the booking office.
售票处正在售票。
二是表示“廉价出售”“打折出售”。如：
Bedding usually goes on sale in January.
床上用品通常在一月份降价出售。
另、for sale?表示“待售”、“供出售”，即“用于出售”。如：
These items are just for show—they're not for sale. 这些物品仅供展览——不卖。
That car is not for sale. 那辆车是非卖品。 on saleLanguage points : be tired ofbe tired of （doing） sth. 侧重于精神上的厌倦，表示“厌烦（做）某事”“。?如：
The couples has always been tired of endless quarrels.They decided to separate from each other.
这对夫妻厌倦了无休止的争吵，他们决定分手。
注：be bored with 也有此意。
另、 be tired from/with 侧重于身体上的疲倦,表示“因为…而累了”。如：
My mother is often tired from/with doing housework.
妈妈常常因为做家务而很累。
Practise more:Fill in the blanks We aren’t always tired of going shopping_______ (week). And we always want to buy some ________(beauty)and __________(attract) but not____________(expense) clothes .Sometimes they are on sale or at discount .Once we Thus, we often buy clothes at low prices. When we are__________(tire) with shopping ,we will come into a cafe,and have a ______________(comfort) rest. Also,we can read some _____________(interest) books there and listen to music that we are popular to. We can play tricks on each other as well. Of course,it’s only for fun. We won’t mean to hurt our relationship.weeklybeautifulattractiveexpensivetiredcomfortableinteresting When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 , pay attention to the words in blue and learn more about sales and marketing, referring to Note 7 on Page 61, if necessary.Words related to Sales and marketing:Market research Game : Match them sales and marketing sales/marketing departmentconsumersmarket share sales targets market leaderhigh quality sales figures销售目标市场份额市场主导者销售/营销部门(产品)销售和市场营销销售量消费者高质量Practise: Do part B on Page 7 Complete the dialogue using
the learnt words renlated to sales and marketing.1、market share
2、sales figures
3、consumers
4、market research
5、sales & marketing department
6、sales targetsHomework:1、Rember all the language points in this part.
2、Try to know about more suffixes and guess the adjectives meanings according to the suffixes.
3、Finish Exercise D2 on Page 93 after class.
4、Write a short passage using adjectives and words related to sales as well as marketing .
5.Make good preparation for grammar and useage. Bye-bye !
教学内容： 模块四第一单元
Module Four Unit One Word powerAnalysis of the teaching material： This is the 4th period of Unit One, Module Four. In this period, we’ll know how to use suffixes to form adjectives and deal with some words and expressions related to sales and marketing.
Then try to enlarge students’ vocabulary by introducing words concerned with advertisements.Teaching aims and demands:1、Improve the ability of creating new words by adding suffixes to nouns or verbs, and learn more about ads -sales and marketing.
2、Master the language points in this part.
3、How to use this skill freely to solve some problems.
4、Try to write a short passage using adjectives as well as the words related to sales and marketing. Viewing Reading Practising Writing Read this short passage,and pay attention to the words in red. Tom is my classmate.He is always helpful and friendly. He wants to keep healthy and energetic. His dream is to be a national football team player. So he is interested in sports and works out two or three hours everyday. He has an attrative figure with storng body ,and often does exciting games in daily life. Then read the dialogue in the first part on Page 6.
Also pay attention to the words in blue .Ways of forming adjectivesBest Clothing Shop (Page 6)Practise:Do you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same _______ (bore) clothes every day? Do you want to look smarter and more _______ (energy) ? We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in the downtown area. Our shopping environment is _______ (friend) and ____________ (enjoy).Our low prices mean you don’t have to be _________(wealth) to look great.lovelyattractiveboring energeticfriendlyenjoyablewealthyForm adjectives by adding the suffixes to the words in brackets. Suits, jeans, shirts and dresses of ________(vary) styles are on sale now. If you are one of the first ten ________ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new branches and get the __________
(fantasy) clothes you have always wanted.Practise:Best Clothing Shop (Page 6)variousluckyfantasticLanguage points :trick 1、n.诡计；计谋，计策；骗局；恶作剧；(耍弄人的)玩笑；胡闹；戏法，把戏，魔术；动物表演的特技；技巧，技艺；绝技；窍门，诀窍；秘诀等。如：
Don’t play/put a trick on anyone.
不要欺骗任何人/别捉弄他人/不要跟任何人开玩笑!
OR : play/serve someone a trick；play /put tricks on someone!
2、vt.欺骗，诈骗，哄骗(常与 of，out，into 连用)。如：
He was tricked out of his salary.
他的工资给骗走了。
The old man was tricked into buying a secondhand phone.
老人受骗买了一部旧手机。Language points :1、表“意思是，有……的意思；指”。如： What does this word mean? 这个字是什么意思?
I mean the red one, not the green one.
我说的是那个红的，不是那个绿的。 2、表“意味着”，后接名词、动名词、从句。如： Silence means consent. 沉默就是同意。 3、表“打算；有……意图”，后接名词、代词、动词不定式、不定式的复合结构。如： Anybody could see that he meant no harm.
谁都看得出他没有恶意。 I meant you to do it. 我有意让你做这件事。
They meant/were meant to continue this work.
它们打算继续这项工作。
注：“mean to do ”与“be meant to do ”。
4、还可作形容词“吝啬的、卑鄙的”意思。mean Language points :on sale 有两个意思：
一是表示“出售”，“进入销售环节”“处于被销售的状态”。如：
Tickets are on sale from the booking office.
售票处正在售票。
二是表示“廉价出售”“打折出售”。如：
Bedding usually goes on sale in January.
床上用品通常在一月份降价出售。
另、for sale?表示“待售”、“供出售”，即“用于出售”。如：
These items are just for show—they're not for sale. 这些物品仅供展览——不卖。
That car is not for sale. 那辆车是非卖品。 on saleLanguage points : be tired ofbe tired of （doing） sth. 侧重于精神上的厌倦，表示“厌烦（做）某事”“。?如：
The couples has always been tired of endless quarrels.They decided to separate from each other.
这对夫妻厌倦了无休止的争吵，他们决定分手。
注：be bored with 也有此意。
另、 be tired from/with 侧重于身体上的疲倦,表示“因为…而累了”。如：
My mother is often tired from/with doing housework.
妈妈常常因为做家务而很累。
Practise more:Fill in the blanks We aren’t always tired of going shopping_______ (week). And we always want to buy some ________(beauty)and __________(attract) but not____________(expense) clothes .Sometimes they are on sale or at discount .Once we Thus, we often buy clothes at low prices. When we are__________(tire) with shopping ,we will come into a cafe,and have a ______________(comfort) rest. Also,we can read some _____________(interest) books there and listen to music that we are popular to. We can play tricks on each other as well. Of course,it’s only for fun. We won’t mean to hurt our relationship.weeklybeautifulattractiveexpensivetiredcomfortableinteresting When we talk about advertisements, we will think of sales and marketing. Please read Part A on P7 , pay attention to the words in blue and learn more about sales and marketing, referring to Note 7 on Page 61, if necessary.Words related to Sales and marketing:Market research Game : Match them sales and marketing sales/marketing departmentconsumersmarket share sales targets market leaderhigh quality sales figures销售目标市场份额市场主导者销售/营销部门(产品)销售和市场营销销售量消费者高质量Practise: Do part B on Page 7 Complete the dialogue using
the learnt words renlated to sales and marketing.1、market share
2、sales figures
3、consumers
4、market research
5、sales & marketing department
6、sales targetsHomework:1、Rember all the language points in this part.
2、Try to know about more suffixes and guess the adjectives meanings according to the suffixes.
3、Finish Exercise D2 on Page 93 after class.
4、Write a short passage using adjectives and words related to sales as well as marketing .
5.Make good preparation for grammar and useage. Bye-bye !