译林牛津版高中英语模块四Unit 1 Advertising Project Developing an ad campaign课件 （共30张）
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| 名称 | 译林牛津版高中英语模块四Unit 1 Advertising Project Developing an ad campaign课件 （共30张） |  | |
| 格式 | zip | ||
| 文件大小 | 10.6MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-21 07:25:29 | ||
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课件30张PPT。Project
Developing an ad campaignAdvertisements are an important part in our daily life Lead-inNowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?Global warming Water pollution Air pollutionWorld Earth DayHeal our earthLow Carbon Lifestyle珍惜地球资源 转变发展方式 第49个 Let’s build our ad campaign！
A poster for a better Lifestyle! Unit 1 Advertising
Project
Developing an ad campaign
How do you build an ad campaign
Anti-smoking ad campaign
The main idea of para1:
The ______________________of an ad campaign.
The main ideas of the following paragraphs:
Three major questions. outline/meaning/definition How do you build an ad campaign?Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansWhat a target audience is and how to determine the target audiencewhat the ad campaign sayshow to reach the target audiencethe target audience---whowhathow4W: Why—Who-–What—HowLearn how to build an ad campaign?What is an ad campaign? (Para1 on P18)
Para.1planned, various, certain 4W: Why—Who-–What—HowRead subtitle 1
1. Who is your target audience?
2. How to create the right message for your target audience?
3. How to determine your audience? Know your audience.The people you want to reachdo a little research and analysis,
explore what….thinksLearn how to build an ad campaign?4W: Why–Who—What—How How do you build an ad campaign? What is important when you are planning an ad campaign?It is important to try to appeal to the way the audience will react.Read subtitle 2 How do you reach your audience?
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ______ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.acrossgettingwhatreach How do you build an ad campaign?4W: Why–Who—What—How
Read subtitle 3What ad campaign is this?Anti-smoking ad campaignDiscussion 1. Are you a smoker ?
Do your parents allow you to smoke ?
3. How many people smoke in your family ?
4. How to give up smoking do you think ?Lead-in Anti-smoking ad campaignFind out the outline of the Anti-smoking campaign on page 19.
Para 1
Para 2
Para 3
Para 4 Why Who & What Anti-smoking ad campaignFast reading
Why do we choose anti-smoking as the subject of
our ad campaign ?
due to, result in, cost, cause great damage to,huge numbers of, This is why…,
4W: Why—Who—What—How Careful reading
Read para1
我们的目标观众是…. 我们的主要目的是…
我们的研究表明：
我们将告诉他们：
如果能说服… 他们会力劝…
4W: Why—Who—What—How Our research shows that…
Our interviews also indicate that…We will educate them about…
We will explain/show …If we can convince…, they might then urge… The target audience is….
Our main aim is to…Learn how to write an ad campaignWhat’s the writer’s slogan and logo ?
Learn how to write an ad campaign4W: Why—Who—What—How DiscussionWork in groups and discuss what has impressed you most after you read this ad campaign? Design an ad campaign Subject :
Animal protection Anti-drugs Anti-littering Low Carbon Lifestyle
Global warming Water pollution
Air pollution World Earth Day
Requirements:
4W: Why—Who—What—How
Background, Target audience, Main aim
Advantages, Time, Logo and sloganPresentation Make your posters and explain to others “why-who-what-how” of your campaign.Homework Read the two passages again and underline the key words and phrases.
Make your posters and put them at the back of our classroom.
Read each other’s posters and give comments. Form the habit of Low Carbon Lifestyle!
Developing an ad campaignAdvertisements are an important part in our daily life Lead-inNowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?Global warming Water pollution Air pollutionWorld Earth DayHeal our earthLow Carbon Lifestyle珍惜地球资源 转变发展方式 第49个 Let’s build our ad campaign！
A poster for a better Lifestyle! Unit 1 Advertising
Project
Developing an ad campaign
How do you build an ad campaign
Anti-smoking ad campaign
The main idea of para1:
The ______________________of an ad campaign.
The main ideas of the following paragraphs:
Three major questions. outline/meaning/definition How do you build an ad campaign?Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansWhat a target audience is and how to determine the target audiencewhat the ad campaign sayshow to reach the target audiencethe target audience---whowhathow4W: Why—Who-–What—HowLearn how to build an ad campaign?What is an ad campaign? (Para1 on P18)
Para.1planned, various, certain 4W: Why—Who-–What—HowRead subtitle 1
1. Who is your target audience?
2. How to create the right message for your target audience?
3. How to determine your audience? Know your audience.The people you want to reachdo a little research and analysis,
explore what….thinksLearn how to build an ad campaign?4W: Why–Who—What—How How do you build an ad campaign? What is important when you are planning an ad campaign?It is important to try to appeal to the way the audience will react.Read subtitle 2 How do you reach your audience?
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ______ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.acrossgettingwhatreach How do you build an ad campaign?4W: Why–Who—What—How
Read subtitle 3What ad campaign is this?Anti-smoking ad campaignDiscussion 1. Are you a smoker ?
Do your parents allow you to smoke ?
3. How many people smoke in your family ?
4. How to give up smoking do you think ?Lead-in Anti-smoking ad campaignFind out the outline of the Anti-smoking campaign on page 19.
Para 1
Para 2
Para 3
Para 4 Why Who & What Anti-smoking ad campaignFast reading
Why do we choose anti-smoking as the subject of
our ad campaign ?
due to, result in, cost, cause great damage to,huge numbers of, This is why…,
4W: Why—Who—What—How Careful reading
Read para1
我们的目标观众是…. 我们的主要目的是…
我们的研究表明：
我们将告诉他们：
如果能说服… 他们会力劝…
4W: Why—Who—What—How Our research shows that…
Our interviews also indicate that…We will educate them about…
We will explain/show …If we can convince…, they might then urge… The target audience is….
Our main aim is to…Learn how to write an ad campaignWhat’s the writer’s slogan and logo ?
Learn how to write an ad campaign4W: Why—Who—What—How DiscussionWork in groups and discuss what has impressed you most after you read this ad campaign? Design an ad campaign Subject :
Animal protection Anti-drugs Anti-littering Low Carbon Lifestyle
Global warming Water pollution
Air pollution World Earth Day
Requirements:
4W: Why—Who—What—How
Background, Target audience, Main aim
Advantages, Time, Logo and sloganPresentation Make your posters and explain to others “why-who-what-how” of your campaign.Homework Read the two passages again and underline the key words and phrases.
Make your posters and put them at the back of our classroom.
Read each other’s posters and give comments. Form the habit of Low Carbon Lifestyle!