译林牛津版高中英语模块四Unit 1 Advertising Language items课件（共92张）

课件92张PPT。dvertisingAUnit 1Reading 2Language itemsRevision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.romoteompletereeealelfareerviceypesommercialeantocialLanguage focusbe used to do research on
play tricks on share …with
encourage sb. to do sth.
believe in lie
for free protect … from
be aware of fall for _______________vt. vi.为...做广告;为...宣传
2. ________________n. 登广告的人(可数)
3. _______________n. 做广告；广告业(不可数)：
4. ________________n. 广告；做广告(根据含义的具体与抽象可用作可数或不可数名词
advertisementadvertiseadvertiseradvertisingadvertisement1.The manager wants to________ for a new product.
2.Cigarette _______should be banned.
3.A commercial _________ is one which someone has paid for to _____ a product or service.
4.I wrote a letter to the ______to get more information about this new product.
advertise B. advertisement
C. advertiser D. advertising
ADBACA advertising
B to be advertised
C advertised
D being advertising5.I’m here to apply for the position ____ in yesterday’s China Daily.1. We are so used to them …
be used to doing sth. —get accustomed to
used to—happened in the past
be used to do sth
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Para oneBamboo __________________ houses.1) 你以前常在星期天去钓鱼。2) 从前这里有一家餐厅。3) 竹子可以用来建造房屋。You _________________ on Sundays.________________ a restaurant here.used to go fishingThere used to becan be used to build4) 战争期间城堡用来作监狱。During the war the castle ___________
a prison.was used asEx: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
Asuch…that与so…that均连接一个表示结果的状语从句，翻译“如此…以致”
这一结构中，so后边可加形容词或副词，而such后边要用名词（这个名词前面可以带形容词，也可以不带）。
so…that的结构
so＋adj.／adv.＋that…clause（so的后面跟形容词或副词）
Eg:
He runs so slow that everybody can catch up with him.
such…that的句型结构
1)such＋a(an)＋adj.＋单数可数名词＋that…
eg：She is such a good girl that we all like her.
2)such＋adj.＋复数可数名词＋that…
Those are such interesting books that we want to read them once again.
3)such＋adj.＋不可数名词＋that… She has made such great progress that her teacher is pleased with her.
注意1：如果such后边的名词前由many、much、few、little等词所修饰的话，则不用 such而用so。例如： eg :She had made such much money that she can not count it .
注意2.当“so/such ... that ...”结构中的so, such连同它所直接修饰的成分共同位于句首表示强调时， 主句要进行倒装(that后面的结果状语从句不倒装)。
Eg:： So angry was he that he couldn’t speak.? so_____ at the news that I didn’t know what to say to comfort her.
A. So sad she looked
B. So sad did she look
C. So sadly she looked
D. So sadly did she look B
A that
B when
C what
D itShe was so excited ____ she got the
news that she was admitted into Beijing
university.B3. I did some research on … … to share with you.research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am doing research on advertisements.It’s important for a businessman to research the market.share with: use sth. together with
e.g. I’d like to share my book with you.
Practice
1. She _____ my troubles as well as my joys.
A. shares with B. shares (in) C. spares
2. Could you _____some time to come to our art exhibition?
3. Do you carry a _____ wheel in the back of your car?
A. share B . spare c. share with BBB组成复合结构即“have＋宾语＋宾语补足语”
??? (1)不加to的动词不定式作宾语补足语(have sb. do sth.) 表示让、叫某人做某事。
The soldier had him stand with his back to his father ???

(2)现在分词作宾语补足语
(have sb.(sth.)doing)，表示让（使）某人做某事
The two men had their lights burning all night long.???(3)过去分词作宾语补足语(have sb. (sth.)done)，表示：
①使（让，请）别人作某事，表示的动作是别人做的。
Emperor qin shi huang had all the walls joined up.???
he should have new clothes made of this splendid cloth for the coming great procession.???
②遭遇到某事。
Houses near airports have their windows broken.?
Workers in some industries have their hearing harmed by the noise of the machine.
I have a lot of homework ______(do).
A.do B. to do C. doing D.doneB高考连接（07安徽）?
1.—Did?Peter?fix?the?computer?himself??? He?______?,?because?he?doesn’t?know?much?about?computers.
?A.?has?it?fixed? B.?had?fixed?it???C.?had?it?fixed D.?fixed?it?? CAn advertisement uses words and pictures to persuade people ______ a product or service, or to ______an idea.
to buy believe B. buy believe
C. to buy believe in D. buy believe in
2. Newspaple, magazines, the internet,radio and television are the most _____places to find them.
A. common B. usual C. normal D. ordinaryPara twoACpersuade sb to do sth
1 persuade sb not to do sth
2 persuade sb into (out of ) doing sth
3 persuade sb of sth使某人相信某事
4 persuade sb that劝说某人------1. An advertisement uses words and pictures
to persuade people to buy a product or
service, or to believe in an idea.persuade
即学即用
I ____ him to go with me, but I failed at last.
A managed to persuade
B succeeded in persuading
C tried to persuade
D gave up persuading C
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe /believe in
Believe sb. 相信某人的话
Believe sth. 相信某事是事实
believe in相信，信任，信仰
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.believe inbelieve L10. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one 在定语从句中，可以用来
表示或指代的是任何一种前文所提到的事
物（可数名词的单数形式）。这是一种泛指，
说明事物的类别。one which someone has paid for
这是一个定语从句,先行词是 oneHer husband is a middle school teacher, one who is very popular with young men.
The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England.
one = a middle school teacherone = a wine shop[2007考例]
— There is still a copy of the book in the
library. Will you go and borrow ______?
— No, I’d rather buy ______ in the bookstore.
(陕西2007)
A. it; one B. one; one C. one; it D. it; it你知道吗？
Adapting to new environment is a basic skill in life, ____ you must learn even at an early age.
A that
B one
C what
D it
B
复习that的用法
(2)His seat was next to that of the girl.
座位 后置定语
(3)The best coal in China is that from Shanxi.
煤
[归纳拓展]
that可以代替可数名词单数，也可以代替不可数名词，后面常跟介词短语作后置定语。一般不用于指代人。
The days in summer are longer than those in winter. those:___
指代前面的复数名词时用those(也可指人)
that/it/one/those
one泛指上文提到的某个单数可数名词。常用于替代上文出现过的某类事物或人中的一个，相当于“a/an＋名词”，
Eg:
1) I have a bike . do you have one?
2) I will never forget our Chinese teacher ,
because he is one we admire very much.
指代前面的复数名词时用ones,这时=those
Eg:These English books are different from the old ones . that可以用来替代前面的可数名词单数或不可数名词，表特指。其后常接介词短语作定语。当替代前面的可数名词单数时，可用the one(人或物)替换。也有特指的含义，但是一般没有介词结构。
Eg:the red book is the one that I gave you yesterday.
Tom ,my math teacher ,is the one who is in red.
it指代上文提到的同一事物，替代可数名词单数或不可数名词。
Eg:
what is the black thing in the picture. It is ink.
用that, it, one, ones填空。
(1)I bought a red pen yesterday, but I can’t find_____
(2) The car I want to buy is more beautiful than______he has.
(3) ---Do you need my pen?
----No, thanks. I have got ____
(4)The bridge built of steel is stronger than_____ built of stone.
(5) There are a lot of apples in the street, please pick out the rotten ____itthatonethatones高考链接：
1.Few pleasures can equal _________ of a cool drink on a hot day.
A. some B. any C. that
D. the
2. Nine in ten parents said there were differences in their approach to educating their children compared with of their parents.
A. those B. one C. both
D. that3.--There is still a copy of the book in the library.Will you go and borrow____?
---No,I’d rather buy ___in the bookstore.
A.it;one B.one;one C.one;it D.it;it
4.Medical care in the country cannot compare with___big cities.
A.one of B.that of C./ D.the one of5.—Mum,have you seen my mobile phone?
---___you bought last week? I’m afraid I haven’t seen ___.
A.The one;it B.The one;one
C.One;it D. One;one
6.---Sorry,but we have no more than one copy of The Assembly for rent now.
---That’s ok.I’ll take___.
A.it B.one C.that D.either7.___is our belief that improvements in health care will lead to a stronger and more properous economy.
A.As B.That C.This D.It分析：it在句中还可做形式主语
和形式宾语及引导强调结构。
8.（2010山东）Helping others is a habit, ___you can learn even at an early age.
A. it B.that C.this D.one 分析：one 在句子中有时还可以做
同位语，后接修饰成分。答案
(1)用适当的代词填空
①I have $100. Will be enough for a deposit?
②I’ve lost my pen. I am going to buy a new tomorrow.
③The students who are the most successful are usually__ who come to all the classes.
④In many ways，the education system in the US is not very different from in the UK.(2016·浙江)itonethose/the onesthatPaid off付清;见成效 After years of hard work, his efforts finally ____________.
?
2. He will _____________ the money in monthly instalment?分期付款
3. Just to satisfy my curiosity, how much did you ____________ your car?
pay back(偿还,报复)pay for(为---付钱)be meant to
The celebration is meant to be in memory of the heroes who died in the time of war.
拓展
1 I mean to go shopping after class. V.
mean to do打算做某事
2 What I said means being angry.V.
mean doing意味着----
3 He is a mean person and never gives anything to anybody.(Adj)
小气的
4.That was a mean trick! .(Adj)
卑劣的
5. I’ve tried all means but I failed at last.（n.）
方式，方法 L14. There are laws to protect people from …protect …from …保护---------不受伤害
We should protect the earth from pollution.
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.Para three人们通常戴太阳镜以妨眼睛被太阳灼伤。More similar phrases（相似的短语）
1.He raised his arm to protect his face from the blow.
2.He tried his best to stop/prevent her (from)going to the south ,but he failed.
3. In order to keep her from going out, he locked the door.
4. We must prevent the water from being polluted.
5.What stopped him from coming here. Effective measures should be taken to ____ the young trees ____ in no time.
A protect; from knocking down
B keep; being knocked down
C prevent; from knocking down
D stop; being knocked downDL15. we still must be aware of the skilful methods …1. be aware of: 意识到------，察觉到-----
Eg. Are you aware of the importance of learning a foreign language?
你意识到是什么时候了么？
be aware that 从句:意识到------，察觉到-----
Eg. She was aware that something was burning.
我意识到吸烟有害健康。Are you aware of the time?I’m aware that smoking is bad for our health.L16. Even if an ad does not lie …lie: lied lied,lying vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay lain lying vi.平躺
He has lain in bed since this morning.
lay: laid laid laying vt. 放置/下蛋
He laid his hand on my shoulder.
Practice
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.laidlainlyingCure vt.
e.g. Many diseases can now be cured.?
e.g. Nothing seemed to cure him of his nervousness.?(cure sb of sth)
N.
e.g. Doctors say that there are several possible cures.?
e.g. It’s the only possible cure for our trade deficit.??
治愈? 控制，消除? 有效药，疗法 对策，方案?
注意： cure和treat均有治疗的意思
cure 重在疾病和痛苦的“治愈”，而且还可以指矫正不良行为。
treat 重在“治疗”的过程L23. … with the nice comment, remember the
words ‘freshest food’, and make a mental
connection with the food in the grocery.
(P3, lines 1-2)
comment n. 评论、意见、评价
vt./vi. 评论常用结构：
make a comment/comments on …
=comment on … 对……评论
no comment 无可奉告
e.g. It is impolite to ———others behind their back.

背后对他们评头论足是不礼貌的。comment onmake comments onL24. We must not fall for this kind …fall for sth.: to be tricked
信以为真
You should be clever enough not to fail for his tricks.
他说他是学生,我信以为真。

fall for sb.: be attracted to sb.
爱上某人
They met, fell for each other and got married six weeks later. He said that he was a student and I fell for it.Not all ads play tricks on us ______.
however B. but C. although D. though
Para fourD
L27. Not all ads play tricks on us though.L27. Not all ads play tricks on us though. trick n.play tricks on= play a joke on对---搞恶作剧/对----耍花招
Eg. Children, as well as adults, usually play
tricks on each other on Halloween.
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.trick sb. into doing sth.骗某人做某事
◆当not与all, both, everyone, everything, everywhere, everyday 等连用时为部分否定, 意为”并不都......”1. All that glitters is not gold.
= Not all that glitters is gold.
闪光的并不都是金子.2. Both of them haven’t read this story.
=Only one of them has read this story.
并非他们二人都看过这个故事.3.This kind of flower can’t be seen everywhere.这种花不是随处可见的. L27. Not all ads play tricks on us though.◆当not与any, anyone, anywhere, anything 连用或出现no, nothing, nobody, nowhere, none时是完全否定.All of us do not agree to the plan.
None of us agree(s) to the plan.Everything is not ready.
Nothing is ready.
EXS我们并不是都同意这个计划.并不是一切都准备好了.一切都没准备好.我们都不同意这个计划.They didn't find anybody in the forest.他们在森林里面没有找到任何人。比较下面的句子:=They found nobody in the forest.L27. Not all ads play tricks on us though.
though，although, as, 用法的复习
(引导让步状语从句)
1. 这些词引导让步状语从句时，均不与but，and, so, however等连词连用，但可和yet或still等副词连用。
2. although和though同义,在一般情况下,可以互换使用 ，though引导让步状语从句时可以倒装,也可以不倒装，而although从句则不能倒装.
1.Though/Although my car is old,I don't want to buy a new one.
2. Old though my car is,I don't want to buy a new one.
. Old although my car is,I don't want to buy a new one.
3.though可以独立用作副词,常放在句末“然而”
Happy as they were ,there was something missing.(翻译成中文)
as 表示“虽然”“尽管”时，它后面的从句必须 倒装，也就是把它后面的从句中的表语、状语或
谓语动词的一部分提到句首，还有，如果表语是可数名词时，提到句首的这个名词前的冠词要去
掉。as引导让步状语从句时： 虽然--但是--
形容词提前:
As he is tired ,he often helps me .╳Tired as he is ,he often helps me .√状语提前：As I studied hard , I still got low marks .╳Hard as I studied , I still got low marks .√谓语动词一部分提前：
As you may object ,I will go .
Object as you may , I will go .
As he may fail ,he still wants to do that thing.
Fail as he may , he still wants to do that thing.╳√╳√名词提前:
As she is a girl ,she is braver than a boy .
A girl as she is ,she is braver than a boy .
Girl as she is ,she is braver than a boy .
╳╳√Though引导让步状语从句时，它的倒装用法与as的倒装用法一样。
L27. Not all ads play tricks on us though.
然而，并不是所有的广告都跟我们
复习（review） Consolidation:1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.sharewitham used tofall forbe used to do research on play tricks on
share …with encourage believe in lie to sb.
for free protect … from intend to
be aware of connect … with fall for 4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for believe in is aware offor freedo research onprotectfromL28. PSAs aim to teach us and help us lead better lives.
aim to do sth.
=aim at doing sth.
=aim at sth.
=aim for sth.
Eg:
He aims to be a successful writer.
Please aim for the middle of the target.
力争做某事，-----的目的是（做）---，瞄准------aim的派生词
aimless adj.无目的的，无方向的，无计划的
aimlessly adv.无目的地
aimlessness n.无目的
lead a …life = live a ---life
Nowadays we are leading a happy life while our grandparents lived a hard one.
过着一个-----生活常见的含有同源宾语的短语：
laugh a heavy laugh
(由衷地笑了笑);
die a glorious death
（光荣献身）;
lead better lives=live better lives
live a better life过更好的生活
sing an English song
（唱一首英文歌曲）;
smile a sweet smile
（甜甜一笑）;
live a happy life
（过幸福生活）；
dream a terrible dream
( 做了一恶梦)。L35. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Eg. My mother always encourages me to study hard.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films .L38 All of these ads are meant to benefit---
benefit v. 使受益，受益，对---有用
benefit sb.使某人受益
benefit from /by sth 得益于----
Who can benefit from these changes .
N. (c/u) 益处，优势 （c）保险金，奖金
It is said Yogo is of great benefit to human health.
He got a lot of benefits at the end of last year.
L41. Finally, I wish to tell you this: think about why you should do the things the ad suggests ,or buy the product or service the ad promotes.
Wish的用法
Wish 后面接that从句时，从句要用虚拟语气


主 +过去时（与现在事实相反）
主+wish+ that+ 主 +过去完成时（与过去事实相反）
主 +would/could/might do（与将来事实相反）
我希望我现在是一个百万富翁。
I wish that I were a billionaire now.(与现在相反)
我希望我去年去过上海。
I wish that I had been to Shanghai last year.（与过去相反）
我希望有一天我能去月球。
I wish that I could go to the moon one day.（与将来相反）
如果要表达的希望是真的，不是虚拟的怎么办呢？
Eg:我希望你能通过这次考试。
I hope that you can pass this exam.
Wish 除了接从句外，还可以接双宾语表示祝愿
和不定式做宾语：
Wish sb. sth. 我希望你成功
Eg: I wish you success.
Wish sth. sth. 我希望这个剧本有一个好结局
Eg: I wish this play a good end.
Wish to do sth. 我希望流利讲英语
Eg: I wish to speak English fluently.
Wish sb. to do sth. 我希望你流利讲英语
Eg: I wish you to speak English fluently.
Hope做希望时一般不用于表示祝愿，它可以用于hope to do sth.句型
但不能用于hope sb. to do sth 的句型。
I hope you to have a good time .
(F)
1.我希望我昨天参加了那个会议，但我生病了。
I wish that I had attended that meeting yesterday,but I was ill.
2. 我祝愿你新年愉快。
I wish you ?a happy New Year .L41. Finally, I wish to tell you this: think about why you should do the things the ad suggests ,or buy the product or service the ad promotes.Eg.The company has launched a new massive
campaign to promote its new product.Promote v.促销They discussed how to promote cooperation between the two countries.
促进
John worked hard in the new department and soon got promoted.
提升
Promotion n. 促进，晋升，促销，宣传[即学即练]
用promote的正确形式完成下列句子。
?
1)?Mr?Li?was?_________?to?manager?last?year.?
2)?The?students?volunteered?to?take?part?in?
a?weekend?health?__________?program.promotedpromotion John has got promoted but he didn’t mention _____ when he gave me a call.
A promoting
B having promoted
C having been promoted
D being promoting C
L41. When it comes to ads, we must all use our intelligence and not be a slave to them!
when it comes to当谈到，涉及到
1When it comes to politics I know nothing.
2 When it comes to repairing the car he is really a expert in the field.知识拓展
intelligence. N 智力； 聪颖； 情报； 情报机构
intelligent . adj聪颖的，理解力强的；智能的
diligence. N ?勤奋
diligent. Adj 勤奋的
It’s not his intelligence but his diligence which is beyond others that won him popularity among the young people.