译林牛津版高中英语模块四Unit1Advertising Reading1课件（共28张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Reading1课件（共28张） |  | |
| 格式 | zip | ||
| 文件大小 | 906.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-21 07:27:10 | ||
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课件28张PPT。Unit 1Unit 1 Advertising Reading
AdvertisementsContentsLead-inReading strategyDetailed-readingFast-readingDiscussionLead-in1. Do you like advertisements?
2. Do you think there are too many of
them and that they are everywhere?
3. Do you think advertisements play an
important part in our lives? Why or
why not?4. Why do companies and organizations
advertise? What kind of things can be
advertised?
5. Can you give some examples of these
types of advertisements?Some advertisements are meant to sell
products or services, and some to make
people think about problems in society
or about people who need help.to sell productto sell serviceto make people think about people who need helpRead the article quickly and answer.
1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Advertisements2. What does PSA stand for?
Public service advertisements.
3. What do PSAs aim to do?
They aim to teach us and help
us lead better lives. Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFRead the article again and decide whether
the following sentences are true or false.Detailed reading PSAs and commercial ads use
some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFT Where are advertisements usually
found?
They are usually found in newspapers
and magazines, on the Internet, radio
and television.Read the article one more and find
answers to the following questions.2. What is the major distinction between
commercial advertisement and PSAs?
A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.3. Why are some of the advertisements
clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether innocent.
4. When did China begin a nationwide
public service advertising campaign?
China began the campaign in 1996.5. Why should we follow the advice in
PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot.A the ability to learn, understand and
think about something
B good at doing something, especially
something that needs ability or training
C the general health, happiness and safety
of a person or a groupMatch the new words with their meaning in Part D.D make an illness or a physical problem
go away
E a short sentence or phrase that tells the
aims or beliefs of a person or a group
F related to thinking or the mind
G something done to fool someone else, or
as a joke
H make someone do something by diving
him/her good reasons
Answers:
1. persuade _____ 2. welfare ______ 3. skilful ______ 4. cure ______
5. mental _____ 6. trick ______
7. motto ______ 8. intelligence ______hcbdfgeaRead the e-mail in Part E and complete it.
Answers:
1. ______________ 2. ________________
3. ______________ 4. ________________
5. ______________ 6. ________________
7. ______________ 8. ________________dealing withcommentspromotefooleven ifcheatedcampaignsbenefit What is expository writing meant to do?
It is meant to introduce you to basic
information on a topic.
What is its basic format?
Introduction of the subject, examples
and facts that develop or support the
idea, conclusion.Reading StrategyWork in pairs or groups. Fill in the blanks
according to the text (P2-3). newspapers,
magazines,
the Internet,
radio,
television clever
language
attractive
pictures to promote a product or serviceThey are not altogether innocent.to educate people about health, safety or any other problem that affects public welfareThey are helpful and we can learn a lot by following the advice they give.‘Bright-Teeth fights bad breath!’
‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope—educating every child’
‘When you smoke cigarettes, you are slowly killing yourself’Discussion1. Do you think young people are easily
persuaded by ads? Why or why not?
2. What is the best PSA you have ever
seen? Why do you think it is so good?3. Does advertising play a positive or
negative role in our daily life? List
your reasons and find supporting
examples for your opinion.Homework Do Parts A1 and A2 on Page 90
of the Workbook.
Do Part A on Page 94 of the
Workbook.
AdvertisementsContentsLead-inReading strategyDetailed-readingFast-readingDiscussionLead-in1. Do you like advertisements?
2. Do you think there are too many of
them and that they are everywhere?
3. Do you think advertisements play an
important part in our lives? Why or
why not?4. Why do companies and organizations
advertise? What kind of things can be
advertised?
5. Can you give some examples of these
types of advertisements?Some advertisements are meant to sell
products or services, and some to make
people think about problems in society
or about people who need help.to sell productto sell serviceto make people think about people who need helpRead the article quickly and answer.
1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Advertisements2. What does PSA stand for?
Public service advertisements.
3. What do PSAs aim to do?
They aim to teach us and help
us lead better lives. Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFRead the article again and decide whether
the following sentences are true or false.Detailed reading PSAs and commercial ads use
some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFT Where are advertisements usually
found?
They are usually found in newspapers
and magazines, on the Internet, radio
and television.Read the article one more and find
answers to the following questions.2. What is the major distinction between
commercial advertisement and PSAs?
A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.3. Why are some of the advertisements
clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether innocent.
4. When did China begin a nationwide
public service advertising campaign?
China began the campaign in 1996.5. Why should we follow the advice in
PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot.A the ability to learn, understand and
think about something
B good at doing something, especially
something that needs ability or training
C the general health, happiness and safety
of a person or a groupMatch the new words with their meaning in Part D.D make an illness or a physical problem
go away
E a short sentence or phrase that tells the
aims or beliefs of a person or a group
F related to thinking or the mind
G something done to fool someone else, or
as a joke
H make someone do something by diving
him/her good reasons
Answers:
1. persuade _____ 2. welfare ______ 3. skilful ______ 4. cure ______
5. mental _____ 6. trick ______
7. motto ______ 8. intelligence ______hcbdfgeaRead the e-mail in Part E and complete it.
Answers:
1. ______________ 2. ________________
3. ______________ 4. ________________
5. ______________ 6. ________________
7. ______________ 8. ________________dealing withcommentspromotefooleven ifcheatedcampaignsbenefit What is expository writing meant to do?
It is meant to introduce you to basic
information on a topic.
What is its basic format?
Introduction of the subject, examples
and facts that develop or support the
idea, conclusion.Reading StrategyWork in pairs or groups. Fill in the blanks
according to the text (P2-3). newspapers,
magazines,
the Internet,
radio,
television clever
language
attractive
pictures to promote a product or serviceThey are not altogether innocent.to educate people about health, safety or any other problem that affects public welfareThey are helpful and we can learn a lot by following the advice they give.‘Bright-Teeth fights bad breath!’
‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope—educating every child’
‘When you smoke cigarettes, you are slowly killing yourself’Discussion1. Do you think young people are easily
persuaded by ads? Why or why not?
2. What is the best PSA you have ever
seen? Why do you think it is so good?3. Does advertising play a positive or
negative role in our daily life? List
your reasons and find supporting
examples for your opinion.Homework Do Parts A1 and A2 on Page 90
of the Workbook.
Do Part A on Page 94 of the
Workbook.