译林牛津版高中英语模块四Unit 1 Advertising Words & phrases课件（共30张）
文档属性
| 名称 | 译林牛津版高中英语模块四Unit 1 Advertising Words & phrases课件（共30张） |  | |
| 格式 | zip | ||
| 文件大小 | 3.5MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-26 16:20:56 | ||
图片预览
文档简介
课件30张PPT。
Module4 Unit 1
Advertising
ReviewAdvertisements, which often use words and pictures to ______ people to buy a product or service, or to believe in an idea, play an important part in our lives. People are so _________ to them that we can see them ________ we go. There are two main types of advertisements. One is called commercial advertisements, which are meant to _______ a product or service.
But even if an ad does not lie, persuadeaccustomedwhereverpromoteit does not mean it is altogether innocent. So, we shouldn’t _________ tricks used in commercial ads. The other is called PSAs, which use _______ pictures and clever language, and are often run for free. They _______ with many social issues, and _________ educate people to lead better lives or encourage people to support public service projects. So when it _____ to designing an appealing advertisements, we must use all our intelligence to employ many means to ________ the audience!fall forattractivedealcomesappeal toare meant toGoals:1. Mainly review the language points in M4 U1;2. Master the sentence patterns;3.Finish a writing using what has been learnt.Words & phrases
劝说；使信服
受益
推广；促销；促进
推荐；建议；劝告
确定；决定；裁决
敦促；竭力主张
习惯于。。
旨在，目的是。。
上当，受。。的骗
play tricks on
deal with
figure out
吸引，呼吁
把。。表达清楚
discourage sb. from doing
Key words and phrasesbe used /accustomed tobe meant tofall for欺骗，捉弄涉及；处理弄清楚，弄懂；计算出appeal toget sth. across劝阻某人做某事persuadebenefitpromoterecommendurgedetermine1 persuade 1）要说服大众购买，这款手机必须要有脱颖而出的优点 。
In order to ____________________________ /_____________ it, this smart phone must have outstanding advantages .
2) What he said is __________.(有说服力的)
persuade the public to purchaseinto purchasingpersuasiveintodoing2 benefit
benefitbeneficialAbenefitfrombenefit sb./sth.对某人(物)有益
benefit from 从……中受益
be of benefit to
＝be beneficial to对……有益处
for the benefit of sb.
＝for one’s benefit为帮助某人；为某人的利益3 recommend buyingshould checkto listenrecommend sb. sth.
＝recommend sth. to sb.向某人推荐某物
recommend doing sth.建议做某事
recommend sb. to do sth.劝告某人做某事
recommend sb. as...推荐某人当……
recommend that sb. (should) do...建议某人做……4 determineto studyBdetermine to do sth.决心做某事
determined adj.已决定好的；坚定的；决意的
be determined to do sth.决定做某事
determination n.决心，果断，毅力5 urgeChave an urge deal withurge sb. to do sth./urge sb. into doing sth.催促/力劝某人做某事
urge that sb.(should) do sth.主张某人做某事
have an urge to do sth.渴望做某事
urgent adj.紧急的，急迫的
It is/was urged that...(should) do sth.有人主张某事6. PSAs are meant to educate people about health,
safety, or any other problem…
Advertisements are meant to promote products or service.meanmeansCbe meant for打算作……用；打算
给予……
mean v.意思是；意欲；打算
mean to do sth.打算做某事
mean doing sth.意味着……
mean adj.吝啬的，小气的
means n.方式，方法，手段7. We must not fall for this kind of trick.
When facing with ads, we should keep a clear mind, or we may ______ them.
A. fall behind B. fall for
C. fall over D. fall downB
fall for 被…绊倒
fall behind 跌倒；摔倒
fall down 上…的当；受…的骗
fall over 落后
8. These ads deal with widespread social concerns.Chow to deal with.../what to do with...如何处理……
make a deal达成协议；做成交易
It’s a deal.成交；一言为定
Deal with a man as he deals with you.以其人之道还治其人之身9. It is important to always try to appeal to the audience in order to get them to react in a certain way.Dappeal to 呼吁
appeal to sb. to do sth.
呼吁/恳求某人做某事appeal to the public to10. There are lots of different ways to get your message across when you are putting together an ad campaign.devotingCget something across把……表达清楚；使被理解;(使)通过
get ?sb.? around/round说服某人;谣言等传开
get down to ?doing? sth.开始认真做某事
get together相聚；联欢
get over克服；解决；从……中恢复Sentences 1.When planning 2.Not all ads 3. wherever we go 4.Even if an ad does not lie 5.That is why 6.When it comes to 7.are so used to them that1. Nowadays, we can find advertisements almost
_________________.(无论我们去哪里)
2. We ___________________________(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day.
3. ______________________________ (即使广告不骗人)，it does not mean it is altogether innocent.
4. ______________________ (并非所有的广告) play tricks on us though.
5. _______________(那就是……的原因)we are considering designing a new package for our chocolate bar as well.
6. ________________(在计划……时)a public welfare campaign，you may want to ask yourself...
7.________________ (当谈到)advertisements，we must all
use our intelligence and not be a slave to them!
wherever we goare so used to them thatEven if an ad does not lieNot all adsThat is whyWhen planningWhen it comes to 1.Not all ads play tricks on us though.
但并非所有的广告都跟我们玩花招。 Alldon’tAllnotNot everyNeitherNOTEvery 2 When it comes to advertisements，we must all use our intelligence and not be a slave to them!
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！
(1)Now I am in college，and have _____________ how
important it is to read literary works.
我现在在上大学，逐渐开始认识到读文学作品是多么重要。
(2)I can use a computer，but when it comes to ______ them，I know nothing.
A. repair B. repaired C. repairing D. repairs(1)come to do sth.逐渐开始做某事
(2)when it comes to sth/doing sth当涉及到…,当谈到…come to realizeC how to deal with; be used to; discourage..from; fall for play tricks on; protect… from; be meant to; appeal to; figure outPracticeUse suitable phrases to replace the original ones1.It takes time for people to have the habit of living in a new place.
2.Children, as well as adults, usually make jokes about each other on Halloween.
3.I don’t know what to do with all the food that’s left over.
be/get used toplay tricks onhow to deal with4. I can’t understand why people depend on smart phones so much.
5. The anti-smoking ad campaign is aimed at encouraging young people not to smoke.
6. An ad is always intended to appear attractive to the audience. figure outdiscouraging..from smokingis meant to appeal to
7.How can you believe untrue words of the door-to door salesman,
8.Everything must be done to keep rivers from being polluted.fall forprotect… fromWritingFinish the writing using the words, phrases or sentences you have learnt.
广告旨在宣传产品或服务。我们刚刚观看的这一视频就是在宣传新款智能手机-华为P20.在我们的日常生活中，手机随处可见。那么，这款新机要如何在这个手机种类众多的时代中吸引大众并处于领先地位呢？
要说服大众购买，这款手机必须要有脱颖而出的优点并使人们受益。它的优点涉及了很多方面，比如合适的尺寸，多彩的外观，超高的像素，电池容量大，大屏无边框等等。在推荐这款手机的时候，广告做的美轮美奂的同时也把关键信息向大众表达清楚了，以此达到宣传的效果。
当然，不是所有观众都会购买，这是因为他们害怕会有一些虚假信息让自己上当受骗。因此，当谈到广告的时候，我们必须运用自己的智慧不要做广告的奴隶。 Advertisements are meant to promote products or service. The video we have just watched is promoting a kind of new smart phone---Huawei P20. In our daily life ,we can see phones wherever we go. So, how can this new smart phone appeal to the audience and be in a leading position in such a society which has various kinds of phones?
In order to persuade the public to purchase it, this smart phone must have outstanding advantages and be beneficial to people. It’s advantages deal with many aspects, such as suitable size, colorful appearance, high resolution, large battery, large screen and no boundary and so on. When recommending this smart phone, the ad is beautiful and attractive, and at the same time, it get the key information across to the audience. As a result, the effect of promoting is remarkable.
Of course, not all the audience will buy the smart phone. This is because they are afraid that there may exist some false information which will make themselves fall for them. So, when it comes to advertisements ,we must all use our intelligence and not be a slave to them. Possible sample
Homework:
1.Polish your writing.
2.Recite the words and phrases
in this unit.
Module4 Unit 1
Advertising
ReviewAdvertisements, which often use words and pictures to ______ people to buy a product or service, or to believe in an idea, play an important part in our lives. People are so _________ to them that we can see them ________ we go. There are two main types of advertisements. One is called commercial advertisements, which are meant to _______ a product or service.
But even if an ad does not lie, persuadeaccustomedwhereverpromoteit does not mean it is altogether innocent. So, we shouldn’t _________ tricks used in commercial ads. The other is called PSAs, which use _______ pictures and clever language, and are often run for free. They _______ with many social issues, and _________ educate people to lead better lives or encourage people to support public service projects. So when it _____ to designing an appealing advertisements, we must use all our intelligence to employ many means to ________ the audience!fall forattractivedealcomesappeal toare meant toGoals:1. Mainly review the language points in M4 U1;2. Master the sentence patterns;3.Finish a writing using what has been learnt.Words & phrases
劝说；使信服
受益
推广；促销；促进
推荐；建议；劝告
确定；决定；裁决
敦促；竭力主张
习惯于。。
旨在，目的是。。
上当，受。。的骗
play tricks on
deal with
figure out
吸引，呼吁
把。。表达清楚
discourage sb. from doing
Key words and phrasesbe used /accustomed tobe meant tofall for欺骗，捉弄涉及；处理弄清楚，弄懂；计算出appeal toget sth. across劝阻某人做某事persuadebenefitpromoterecommendurgedetermine1 persuade 1）要说服大众购买，这款手机必须要有脱颖而出的优点 。
In order to ____________________________ /_____________ it, this smart phone must have outstanding advantages .
2) What he said is __________.(有说服力的)
persuade the public to purchaseinto purchasingpersuasiveintodoing2 benefit
benefitbeneficialAbenefitfrombenefit sb./sth.对某人(物)有益
benefit from 从……中受益
be of benefit to
＝be beneficial to对……有益处
for the benefit of sb.
＝for one’s benefit为帮助某人；为某人的利益3 recommend buyingshould checkto listenrecommend sb. sth.
＝recommend sth. to sb.向某人推荐某物
recommend doing sth.建议做某事
recommend sb. to do sth.劝告某人做某事
recommend sb. as...推荐某人当……
recommend that sb. (should) do...建议某人做……4 determineto studyBdetermine to do sth.决心做某事
determined adj.已决定好的；坚定的；决意的
be determined to do sth.决定做某事
determination n.决心，果断，毅力5 urgeChave an urge deal withurge sb. to do sth./urge sb. into doing sth.催促/力劝某人做某事
urge that sb.(should) do sth.主张某人做某事
have an urge to do sth.渴望做某事
urgent adj.紧急的，急迫的
It is/was urged that...(should) do sth.有人主张某事6. PSAs are meant to educate people about health,
safety, or any other problem…
Advertisements are meant to promote products or service.meanmeansCbe meant for打算作……用；打算
给予……
mean v.意思是；意欲；打算
mean to do sth.打算做某事
mean doing sth.意味着……
mean adj.吝啬的，小气的
means n.方式，方法，手段7. We must not fall for this kind of trick.
When facing with ads, we should keep a clear mind, or we may ______ them.
A. fall behind B. fall for
C. fall over D. fall downB
fall for 被…绊倒
fall behind 跌倒；摔倒
fall down 上…的当；受…的骗
fall over 落后
8. These ads deal with widespread social concerns.Chow to deal with.../what to do with...如何处理……
make a deal达成协议；做成交易
It’s a deal.成交；一言为定
Deal with a man as he deals with you.以其人之道还治其人之身9. It is important to always try to appeal to the audience in order to get them to react in a certain way.Dappeal to 呼吁
appeal to sb. to do sth.
呼吁/恳求某人做某事appeal to the public to10. There are lots of different ways to get your message across when you are putting together an ad campaign.devotingCget something across把……表达清楚；使被理解;(使)通过
get ?sb.? around/round说服某人;谣言等传开
get down to ?doing? sth.开始认真做某事
get together相聚；联欢
get over克服；解决；从……中恢复Sentences 1.When planning 2.Not all ads 3. wherever we go 4.Even if an ad does not lie 5.That is why 6.When it comes to 7.are so used to them that1. Nowadays, we can find advertisements almost
_________________.(无论我们去哪里)
2. We ___________________________(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day.
3. ______________________________ (即使广告不骗人)，it does not mean it is altogether innocent.
4. ______________________ (并非所有的广告) play tricks on us though.
5. _______________(那就是……的原因)we are considering designing a new package for our chocolate bar as well.
6. ________________(在计划……时)a public welfare campaign，you may want to ask yourself...
7.________________ (当谈到)advertisements，we must all
use our intelligence and not be a slave to them!
wherever we goare so used to them thatEven if an ad does not lieNot all adsThat is whyWhen planningWhen it comes to 1.Not all ads play tricks on us though.
但并非所有的广告都跟我们玩花招。 Alldon’tAllnotNot everyNeitherNOTEvery 2 When it comes to advertisements，we must all use our intelligence and not be a slave to them!
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！
(1)Now I am in college，and have _____________ how
important it is to read literary works.
我现在在上大学，逐渐开始认识到读文学作品是多么重要。
(2)I can use a computer，but when it comes to ______ them，I know nothing.
A. repair B. repaired C. repairing D. repairs(1)come to do sth.逐渐开始做某事
(2)when it comes to sth/doing sth当涉及到…,当谈到…come to realizeC how to deal with; be used to; discourage..from; fall for play tricks on; protect… from; be meant to; appeal to; figure outPracticeUse suitable phrases to replace the original ones1.It takes time for people to have the habit of living in a new place.
2.Children, as well as adults, usually make jokes about each other on Halloween.
3.I don’t know what to do with all the food that’s left over.
be/get used toplay tricks onhow to deal with4. I can’t understand why people depend on smart phones so much.
5. The anti-smoking ad campaign is aimed at encouraging young people not to smoke.
6. An ad is always intended to appear attractive to the audience. figure outdiscouraging..from smokingis meant to appeal to
7.How can you believe untrue words of the door-to door salesman,
8.Everything must be done to keep rivers from being polluted.fall forprotect… fromWritingFinish the writing using the words, phrases or sentences you have learnt.
广告旨在宣传产品或服务。我们刚刚观看的这一视频就是在宣传新款智能手机-华为P20.在我们的日常生活中，手机随处可见。那么，这款新机要如何在这个手机种类众多的时代中吸引大众并处于领先地位呢？
要说服大众购买，这款手机必须要有脱颖而出的优点并使人们受益。它的优点涉及了很多方面，比如合适的尺寸，多彩的外观，超高的像素，电池容量大，大屏无边框等等。在推荐这款手机的时候，广告做的美轮美奂的同时也把关键信息向大众表达清楚了，以此达到宣传的效果。
当然，不是所有观众都会购买，这是因为他们害怕会有一些虚假信息让自己上当受骗。因此，当谈到广告的时候，我们必须运用自己的智慧不要做广告的奴隶。 Advertisements are meant to promote products or service. The video we have just watched is promoting a kind of new smart phone---Huawei P20. In our daily life ,we can see phones wherever we go. So, how can this new smart phone appeal to the audience and be in a leading position in such a society which has various kinds of phones?
In order to persuade the public to purchase it, this smart phone must have outstanding advantages and be beneficial to people. It’s advantages deal with many aspects, such as suitable size, colorful appearance, high resolution, large battery, large screen and no boundary and so on. When recommending this smart phone, the ad is beautiful and attractive, and at the same time, it get the key information across to the audience. As a result, the effect of promoting is remarkable.
Of course, not all the audience will buy the smart phone. This is because they are afraid that there may exist some false information which will make themselves fall for them. So, when it comes to advertisements ,we must all use our intelligence and not be a slave to them. Possible sample
Homework:
1.Polish your writing.
2.Recite the words and phrases
in this unit.