译林牛津版模块4 Unit 1 Advertising Project Developing an ad campaign课件 （共41张）
文档属性
| 名称 | 译林牛津版模块4 Unit 1 Advertising Project Developing an ad campaign课件 （共41张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-26 16:23:57 | ||
图片预览
文档简介
课件41张PPT。dvertisingAUnit 1Project 1 Developing an ad campaignStep one: Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.Two main types of ads ?commercial adsPSAseducate people about health, safety, or any other problem that affects public welfarepromote products or serviceAn ad campaign ?How to build an ad campaign ?
Step two:
Read for understandingⅠ. Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4D. the meaning of an ad campaignB. the target audience and how to determine the target audienceA. what the ad campaign saysC. how to reach the target audienceII.Fill in the missing words in the chart:II.Fill in the missing words in the chart:How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to use different kinds of media, including__________________________________________________________.have a clear aim and an audience in mind what you want to tell the audience what you are trying to get them to do posters, newspapers, magazines, radio and television. summaryanti-smoking ad campaign A sampleListening for understanding
Q1 .What is the topic of this ad campaign?
(no more than one word)
Q2. Why do they build this ad campaign?
(no more than 20 words)
Q3. Who is the target audience for this ad campaign? (no more than 2 words)
Q4. what is the aim of the ad campaign?
(no more than 6 words)
Q5. what media will they choose to develop the ad campaign? (no more than 7 words)
Q6. What is the slogan for this campaign?
(no more than 2 words)Q1 .What is the topic of this ad campaign?
Q2. Why do they build this ad campaign?
Q3. Who is the target audience for this ad campaign?
Anti-smoking Because the problem costs countries a lot of money and causes great damage to the welfare of the people.High-school students.Q4. what is the aim of the ad campaign?
Q5. what media will they choose to develop the ad campaign?
Q6. What is the slogan for this campaign?
To discourage young people from smokingPosters, websites and magazines.Smoking kills!Enjoy a video .
The slogan ?
The aim ?The slogan:
When the buying stops, the killing can too.Try to make your slogan Creative,
Attractive,
Impressive.It comes our turn !to build an ad campaign*Planning
Work in small groups.
(2) Discuss the following questions and choose one welfare problem for your ad campaign.
E.g.
Protection of the forest Anti-drugs
Animal protection Project Hope
Environmental protection Anti-smoking
*Preparing
(2) : Assignment*Producing & Presenting
Teamwork: everyone should contribute to the project
slogan designer—made it attractive
proposal writer—write a brief outline
presenters— present your work to the class
Make your presentation clearly, including
explaining why your group chose the topic,
your aim and target audience,
approaches to get your message across,
your slogan.
The presenter will begin like this: The topic of our ad campaign is ________
Our group choose this topic because_____
Our target audience is ________
Our aim is _______
The forms of media we use are_________
The star we will invite is___________
Our slogan is ___________Homework Read the reading materials and get familiar with it.
2.Make your ad campaign more perfect after class.International Anti-Drug Day(6.26)
is extremely harmful to society and individuals
seriously damage people’s health
burn large amount of money
drug addicts(成瘾者) are also a threat to the society , commit crimes
numerous families are ruined; drugs are the world’s cancer
be innocent of drugs/know little about drugs , can not keep themselves away from the lure(诱惑)of drugs
stricter law enforcement(强制执行)against drugs; put into effect; crack down on(严厉打击)the drug trade(贩毒)
educate the whole nation to realize the evils of drug abuse; value our lives; build a drug-free environment food safety scandals（丑闻）：Sanlu milk powder issue; illegal cooking oil; Sudan incident; lean meat powder (瘦肉精)
Profits drive to commit crimes; aim to gain more money at the cost of consumers’ health; abuse food addictives(添加剂);
causes many life-long diseases
are not alert（警惕的） enough; the unsound and ineffective laws and regulations; punishments are far from severe.
related to the nation's image; strengthen supervision (监督) ;
the lack of public consciousness(公众意识) and responsibility
act as a master but not a stander-by; needs
the joint (共同的) efforts of all sides.
safeguard(保护) public health and protect
consumers’ interests; our top concern; International Anti-Drug Day(6.26)
is extremely harmful to society and individuals
seriously damage people’s health
burn large amount of money
drug addicts(成瘾者) are also a threat to the society , commit crimes
numerous families are ruined; drugs are the world’s cancer
be innocent of drugs/know little about drugs , can not keep themselves away from the lure(诱惑)of drugs
stricter law enforcement(强制执行)against drugs; put into effect; crack down on(严厉打击)the drug trade
educate the whole nation to realize the evils of drug abuse; value our lives; build a drug-free environment food safety scandals（丑闻）：Sanlu milk powder issue; illegal cooking oil; Sudan incident; lean meat powder (瘦肉精)
Profits drive to commit crimes; aim to gain more money at the cost of consumers’ health; abuse food addictives(添加剂);
causes many life-long diseases
are not alert（警惕的） enough; the unsound and ineffective laws and regulations; punishments are far from severe.
related to the nation's image; strengthen supervision (监督) ; the lack of public consciousness and responsibility
act as a master but not a stander-by; needs the joint (共同的) efforts of all sides.
safeguard(保护) public health and protect
consumers’ interests; our top concern; Bye-bye!M1 Unit 1 Project Developing an ad campaign*Planning
Work in groups of five or six.
(2) Two Topics.
Anti-drugs Food safety
*Preparing
(2) : Assignment*Planning
Work in small groups.
(2) Discuss the four questions and choose one welfare problem for your ad campaign.
E.g.
Protection of the forest Anti-drugs
Animal protection Anti-smoking
The subject of your ad campaign will be_____.M1 Unit 1 Project Developing an ad campaign2.What do you want your ad campaign to say?
It’s time to decide___________________________
_______________________ .
And you may consider the following questions:
What does my audience already know about this problem?
What aspects of this problem would they care about or be concerned with?
Is there some history behind the problem that they would be interested in?
How does the problem personally affect their lives? what you want the audience to know or think aboutfrom all sides
well-prepared or how to decide to what to say in your ad campaign?Read the anti-smoking ad campaign and try to focus on the main idea of each paragraph. The reason why the narrator chose anti-smoking as the subject of their ad campaign?
The target audience and their aim.
And the ways to convince their target audience .
The different approaches used to get their message across.
The slogan and logo .Para 1Para 2Para 3Para 4How is it formed?Q1 .What is the subject of this ad campaign?
Q2. Why do they build this ad campaign?
Q3. Who is the target audience for this ad campaign?
Q4. what is the ad campaign aimed to do?
Q5. what media will they choose to develop the ad campaign?
Q6. What is the slogan for this campaign?Step two: Read for understandingBefore building an ad campaign, we need to consider three major questions first:
1. Who is your target audience?
2.What do you want your ad campaign to say?
3.How to reach your audience?
Step two:
Read for understandingⅠ. Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4D. the meaning of an ad campaignB. the target audience and how to determine the target audienceA. what the ad campaign saysC. how to reach the target audienceII.Fill in the missing words in the chart:II.Fill in the missing words in the chart:How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to use different kinds of media, including__________________________________________________________.have a clear aim and an audience in mind what you want to tell the audience what you are trying to get them to do posters, newspapers, magazines, radio and television. summaryanti-smoking ad campaign A sampleListening for understanding
Q1 .What is the topic of this ad campaign?
(no more than one word)
Q2. Why do they build this ad campaign?
(no more than 20 words)
Q3. Who is the target audience for this ad campaign? (no more than 2 words)
Q4. what is the aim of the ad campaign?
(no more than 6 words)
Q5. what media will they choose to develop the ad campaign? (no more than 7 words)
Q6. What is the slogan for this campaign?
(no more than 2 words)Q1 .What is the topic of this ad campaign?
Q2. Why do they build this ad campaign?
Q3. Who is the target audience for this ad campaign?
Anti-smoking Because the problem costs countries a lot of money and causes great damage to the welfare of the people.High-school students.Q4. what is the aim of the ad campaign?
Q5. what media will they choose to develop the ad campaign?
Q6. What is the slogan for this campaign?
To discourage young people from smokingPosters, websites and magazines.Smoking kills!Enjoy a video .
The slogan ?
The aim ?The slogan:
When the buying stops, the killing can too.Try to make your slogan Creative,
Attractive,
Impressive.It comes our turn !to build an ad campaign*Planning
Work in small groups.
(2) Discuss the following questions and choose one welfare problem for your ad campaign.
E.g.
Protection of the forest Anti-drugs
Animal protection Project Hope
Environmental protection Anti-smoking
*Preparing
(2) : Assignment*Producing & Presenting
Teamwork: everyone should contribute to the project
slogan designer—made it attractive
proposal writer—write a brief outline
presenters— present your work to the class
Make your presentation clearly, including
explaining why your group chose the topic,
your aim and target audience,
approaches to get your message across,
your slogan.
The presenter will begin like this: The topic of our ad campaign is ________
Our group choose this topic because_____
Our target audience is ________
Our aim is _______
The forms of media we use are_________
The star we will invite is___________
Our slogan is ___________Homework Read the reading materials and get familiar with it.
2.Make your ad campaign more perfect after class.International Anti-Drug Day(6.26)
is extremely harmful to society and individuals
seriously damage people’s health
burn large amount of money
drug addicts(成瘾者) are also a threat to the society , commit crimes
numerous families are ruined; drugs are the world’s cancer
be innocent of drugs/know little about drugs , can not keep themselves away from the lure(诱惑)of drugs
stricter law enforcement(强制执行)against drugs; put into effect; crack down on(严厉打击)the drug trade(贩毒)
educate the whole nation to realize the evils of drug abuse; value our lives; build a drug-free environment food safety scandals（丑闻）：Sanlu milk powder issue; illegal cooking oil; Sudan incident; lean meat powder (瘦肉精)
Profits drive to commit crimes; aim to gain more money at the cost of consumers’ health; abuse food addictives(添加剂);
causes many life-long diseases
are not alert（警惕的） enough; the unsound and ineffective laws and regulations; punishments are far from severe.
related to the nation's image; strengthen supervision (监督) ;
the lack of public consciousness(公众意识) and responsibility
act as a master but not a stander-by; needs
the joint (共同的) efforts of all sides.
safeguard(保护) public health and protect
consumers’ interests; our top concern; International Anti-Drug Day(6.26)
is extremely harmful to society and individuals
seriously damage people’s health
burn large amount of money
drug addicts(成瘾者) are also a threat to the society , commit crimes
numerous families are ruined; drugs are the world’s cancer
be innocent of drugs/know little about drugs , can not keep themselves away from the lure(诱惑)of drugs
stricter law enforcement(强制执行)against drugs; put into effect; crack down on(严厉打击)the drug trade
educate the whole nation to realize the evils of drug abuse; value our lives; build a drug-free environment food safety scandals（丑闻）：Sanlu milk powder issue; illegal cooking oil; Sudan incident; lean meat powder (瘦肉精)
Profits drive to commit crimes; aim to gain more money at the cost of consumers’ health; abuse food addictives(添加剂);
causes many life-long diseases
are not alert（警惕的） enough; the unsound and ineffective laws and regulations; punishments are far from severe.
related to the nation's image; strengthen supervision (监督) ; the lack of public consciousness and responsibility
act as a master but not a stander-by; needs the joint (共同的) efforts of all sides.
safeguard(保护) public health and protect
consumers’ interests; our top concern; Bye-bye!M1 Unit 1 Project Developing an ad campaign*Planning
Work in groups of five or six.
(2) Two Topics.
Anti-drugs Food safety
*Preparing
(2) : Assignment*Planning
Work in small groups.
(2) Discuss the four questions and choose one welfare problem for your ad campaign.
E.g.
Protection of the forest Anti-drugs
Animal protection Anti-smoking
The subject of your ad campaign will be_____.M1 Unit 1 Project Developing an ad campaign2.What do you want your ad campaign to say?
It’s time to decide___________________________
_______________________ .
And you may consider the following questions:
What does my audience already know about this problem?
What aspects of this problem would they care about or be concerned with?
Is there some history behind the problem that they would be interested in?
How does the problem personally affect their lives? what you want the audience to know or think aboutfrom all sides
well-prepared or how to decide to what to say in your ad campaign?Read the anti-smoking ad campaign and try to focus on the main idea of each paragraph. The reason why the narrator chose anti-smoking as the subject of their ad campaign?
The target audience and their aim.
And the ways to convince their target audience .
The different approaches used to get their message across.
The slogan and logo .Para 1Para 2Para 3Para 4How is it formed?Q1 .What is the subject of this ad campaign?
Q2. Why do they build this ad campaign?
Q3. Who is the target audience for this ad campaign?
Q4. what is the ad campaign aimed to do?
Q5. what media will they choose to develop the ad campaign?
Q6. What is the slogan for this campaign?Step two: Read for understandingBefore building an ad campaign, we need to consider three major questions first:
1. Who is your target audience?
2.What do you want your ad campaign to say?
3.How to reach your audience?