课件42张PPT。Module 4
AdvertisingRevision of Unit 1Brainstorming: words related to advertisingadvertisingadvertiseadvertiseradvertisementcommercial ads/PSAspersuadebe meant towelfarecheatskilfulinnocentfoolfall forappealingplay tricks oncampaigncigarettebenefitpromoteslavelatestpurchasedesigner/designeye-catchingfancyposter高频单词必记高频单词必记1. vt.& vi.做广告,宣传____________ →
n. 做广告;广告活动;广告业_________→
n.广告;广告宣传→ _____________ →
n.广告商 _______________
2. vt.说服,劝说;使信服 __________ →
adj.说服力的;劝导性的 __________→
n.说服;劝服________________
3. vi.& vt. 欺骗;作弊___________ →
n. 骗子;欺诈行为____________
4. n. 气息;呼吸__________ →
vi.& vt.呼吸 __________ →
adj. 气喘吁吁的,喘不过气的___________ →
adj. breathtaking _________________
Customers soon found the weight-loss product is not as good as a______ .
advertiseadvertisingadvertisementadvertiserpersuadepersuasivepersuasioncheatcheatbreathbreathebreathless令人惊叹的;壮观的advertised5. vt. 治愈;解决_______ →
n. 药物,疗法;对策_________
6. n. 评论,评价_________ →
vi. 评论,议论_________
7. adj.心理的;思想的,精神的;智力的
_________ →adv. ___________ →
adj. physical ___________
8. vt.& vi.使受益;得益于__________ →
n.益处;救济金; 奖金 __________ →
adj.有益处的,有帮助的____________
My teacher's guidance ________ me in English learning. In other words,my English learning ___________ my teacher's guidance.
curecurecommentcommentmentalmentally身体的benefitbenefitbeneficialbenefitedbenefited from9. vt.推广,宣传;促销;促进,推动__________
→n.宣传;促进_________
10. n.智力,才智;情报_____________ →
adj. 聪慧的____________ →
adj. intellectual _____________
11. vt. 咨询;请教_________ →
n. 顾问__________
12. vt. 推荐;建议,劝告;介绍____________ →n. ________________
An increasing number of people are __________ (咨询)their accountants about the tax laws.
Because of his good work, John was p___________ to a higher class.
promotepromotionintelligenceintelligent智力的;聪明的consultconsultantrecommendrecommendationconsultingpromoted14. vt.确定,查明;决定;裁决____________→ n.确定;决定____________ ___→
adj.有决心的_____________
15. n.分析,分析结果_________ →
vt.分析_________→adj.分析的________/_________
16. vi. 有吸引力;呼吁,恳请
n. 吸引力;呼吁,恳求__________ →
adj.有吸引力的_________________
He has overcome his difficulties with great courage and _____________ (决心).
determinedeterminationdeterminedanalysisanalyzeanalytic analyticalappealappealing/attractive/eye-catchingdetermination重点短语必背重点短语必背1. 旨在,目的是
2. 上……当, 受……的骗;爱上
3. 欺骗;捉弄
4. 涉及,关于;处理,应付
5. 弄清楚,弄懂;计算出
6. ________ 吸引,引起兴趣;呼吁
7. ___________ 把……表达清楚
8. _____________ 死于……
9. _____________ 虽然,即使be meant to
fall for
play tricks on
deal with
figure out
appeal to
get …across
die from
even if/though---What do you think of his performance at the party?
---He was unable to ____ what he meant, so we were confused.
get over B. get across C. get along D. get togetherBThe operator finally got me through.<给……接通电话>
He has got through$1,000 in less than a year.<用完>
John has got through the examination.<通过>
I'll be with you as soon as I get through the work.<做完>
The story has got round—everybody knows about it. <消息 传开;走动,到处旅行>
My work is getting along better now.<进展,进行>
She didn't get away until nine last night.<走开,离开>
The bank robbers used a stolen car to get away.<逃走,跑 掉>
Now he was dead,and I could not get away from my sadness.<摆脱>
He got down and began to pray.<跪下,弯腰>
Don't you think it's time we got down to business?<开始认真做某事>
At what time do you get off(from)work?<下班>
He used to be afraid of heights but he has got over that now. <克服,摆脱(某种情绪)>
2.(2012·宣城一模)Until the noise of the bus ________,
we were able to hear the program again.
A.died from B.died out
C.died away D.died offdie of<死于……(情感、饥寒、年老等原因)>,如: die of illness/a fever/hunger/sadnessAs a result,many westerners die at an early age of heart disease.
die from<死于……(间接原因)>,如: die from an accident/the polluted air/a bad habit
Ronny's steps had died away/down,and there was a moment of silence. <(指风、声、光)消逝>
The wind has died away/down again.<平息>
It is thought that between the years 1550 and 1950 an average of one kind of living thing died out each year.<灭绝,不复存在>
The members of the family had all died off.<相继死去>选词填空1.The article ________________ the causes of the
global financial crisis.
deals withbe meant to, even though, fall for, play tricks on, deal with, figure out, appeal to, get sth. across
2. The kids love to ________________ one another.
play tricks on
3.They ________________ each other at first sight and got
married very soon.
fell for
4.It's not easy for the design to _____________ all ages.
appeal tobe meant to, even though, fall for, play tricks on, deal with, figure out, appeal to,
get sth.across
5.The programme ________________ educate people
about traffic safety.
is meant to
6.____________ many people say so, I won't believe it.
Even though
7.He's not very good at _____ his ideas____________.
getting; acrossbe meant to, even though, fall for, play tricks on, deal with, figure out, appeal to, get sth.across
8.We must ________________ how to solve the problem.
figure out Language focus persuade cure appeal recommend
1.persuade vt. 说服,劝说;使信服
课文原句 An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
argue/talk sb into/out of doing sth1)He persuaded her__________________.
2)他不相信那种说法是真的。
He was not the truth of the statement.
3)I advise/ try to persuade my father to stop smoking but I can't persuade him to.___________________________
persuaded of我劝说我父亲戒烟,但是我没能说服他。[以练促记]
①She ____________ her parents to give up their plan, but they wouldn't listen.
②Tom his father to take more exercise at last.advised/tried to persuadepersuaded2.cure vt.治愈;治疗;解决n.治愈,痊愈;药物,
疗法;对策
课文原句 This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!
[以练促记]
1)Twelve-year-old Roth becomes a friend of Dr.Banting and his assistant, Mr.Best, who are in search of a cure for diabetes (糖尿病).(摘自2011福建高考·阅读理解C)
2)Can you my cold?
你能治好我的感冒吗?
3)You must cure the child of these bad habits.
4)12岁的Roth成了Dr.Banting以及他的助手Mr.Best的好友,他们正致力于糖尿病治疗的研究。
cure me of你必须把孩子的这些坏习惯纠正过来。The doctor her headache with an expensive medicine, but did not her of the disease.(treat/cure)treatedcure[关键一点] 与cure sb.of sth.结构类似的短语:使某人想起某事
怀疑某人(做)某事
抢了某人某物
通知某人某事
警告某人某事
控告某人某事
使某人相信某事
欺骗某人某物
使某人摆脱某物
remind sb of sthsuspect sb of sthrob sb of sthinform sb of sthwarn sb of sthaccuse sb of sthconvince/persuade sb. of sth.cheat sb. of sth.rid sb of sth3.appeal vi.迎合,有吸引力;呼吁,恳请;申诉;诉
诸 n.呼吁,恳求;吸引力;上诉
课文原句 It is important to always try to appeal to the audience in order to get them to react in a certain way.
1)The opening ceremony of London Olympic Games appealed to tens of thousands of people in the country.
伦敦奥运会开幕式吸引了全国数以万计的人。
2)The government is everyone not to smoke in public.政府呼吁大家在公共场所不要吸烟。
3)Martin Luther King appealed to the blacks to appeal to the highest court against racial discrimination,which greatly appealed to the whole world.
appealing to马丁·路德·金呼吁黑人向最高法庭上诉反对种族歧视,这引起了全世界极大的关注。4.recommend vt.推荐;建议,劝告;介绍
课文原句 Yesterday I came across an interesting new book, which I would like to recommend here.
1)His former tutor in the west.
他以前的导师建议他去西部工作。
2)It is often recommended that one
to reduce cancer risk.
有人经常建议人们减肥来减小患癌症的风险。
3)The doctor recommended that you________swim after eating a large meal.
A.wouldn't B.couldn't
C.needn't D.shouldn't
recommended him to work/recommended he work(should) lose weight一个坚持______两个命令___________________四个建议________________________________五个要求________________________________
The man insisted that he ________(do) nothing wrong and that he _______(set) free.
His pale face suggested that he ____(be)
ill, and I suggested he ________(see) the doctor.
我建议在山上多种些树。insistorder/commandadvise/suggest/ propose / recommenddesire/demand/require/request/urgehad donebe setwasseeI suggest planting more trees on the mountain.
I suggest we should plant more trees on the mountain.
I make a suggestion that we should plant more trees on the mountain.
My suggestion is that we should plant more trees on the mountain.
What I suggest is that we should plant more trees on the mountain.
I suggest us to plant more trees on the mountain.
False1.________ to become a qualified teacher for a long time,he has made a variety of preparations for it.
A.Determined B. Determining
C.Being determined D.Having determined
2.The newly published book,which refers ________ basic English grammar,is________only for beginners.
A.as;meant B.for;intended
C.to;planned D.to;intended
3.We _______ him to stop surfing the Internet,but he wouldn't listen.
A.persuaded B.tried to persuade
C.suggested D.demanded
4.(2010·安徽高考)—How did you like Nick's performance
last night?
—To be honest, his singing didn't ___ to me much.
A.appeal B.belong C.refer D.occur
5.(2010·福建高考)Teachers recommend parents ________
their children under 12 to ride bicycles to school for safety.
A.not allow B.do not allow
C.mustn't allow D.couldn't allow
6.Although there is no cure ________ the common cold,
doctors believe that vitamins can help prevent it.
A.of B.As C.for D.about
Useful sentence patterns1.课文原句 We can find advertisements wherever we go.Wherever I go, my son always follows me.
Wherever you are, I can find you.
Your sentences:
__________ you go, __________ you do,
I will be right here waiting for you.
no matter whereWhereverwhatever2.课文原句 When it comes to advertisements, we must …
When it comes to nuclear, I know nothing.
When it comes to playing basketball, Tom gets excited.
When it comes to(介词) sth 当涉及到……当提到……
Your sentences: 3.课文原句 When planning a public welfare campaign, you may want to ask yourself such a question.
When sleeping, I heard a strange noise in the room.
I won’t go to the meeting unless invited.
Though ______ (lack) money, the parents managed to send their child to study abroad.
When ______ (offer) help, one often says “Thank you.” or “It’s very kind of you.”when, while, until, if , unless, though, although 等后可以根据主语和动作的关系直接加v-ing或v-ed形式,主动用v-ing,被动用v-ed.lackingoffered When _____ different cultures, we often pay attention only to the differences without noticing the many similarities.
A. compared B. being compared
C. comparing D. having compared
Writing: write a composition about advertisements (about 150 words).
Para1: the definition and types of adsPara2: the advantages and
disadvantages of ads
Para3 : your attitude towards adsThe advantages and disadvantages of adsAdvantages
provide information about latest products
increase sales by repeated advertising
make the public aware of social problems
Disadvantages
mislead customers or cheat them of money
give false or incorrect information
make consumers want things that they don’t need at all
A possible version Wherever we go, we can see Advertisements. Advertisements often use words and pictures to persuade people to buy a product or believe in an idea. There are two main types of advertisements. One is called commercial advertisements, which are meant to promote a product or service. The other is called public service advertisements(PSAs), which are intended to educate people about health, safety, or any other problem that affects public welfare. PSAs benefit the public a lot, so it’s safe to say not all ads play tricks on us. Advertisements have both advantages and disadvantages. On the one hand, ads provide us with information about latest products, which makes it easy for us to buy things that we need. Besides, PSAs can help make the public aware of social problems. On the other hand, some ads make consumers want things that they don’t need at all. What’s worse, some ads even mislead customers or cheat them of money. As far as I am concerned, we must be cautious about ads when buying products. When it comes to advertisements, we must use our intelligence and not be a slave to them.
Homework:Go over all the vocabulary in unit1.
2. Complete writing the passage.