Lesson 29 How to Push a Product 教学设计

Lesson 29 How to Push a Product
教学目标：
1.掌握运用本课重点单词或短语:advantage,simple,coin,cause,less,steal,be worried about,in seconds,far away,aside from,take up
2.掌握一些介绍广告宣传的句型:Go to trade shows and present your product.Push your product using samples and good deals.
重点难点：
1.正确掌握与广告宣传有关的词:product,present,enjoy,advantage
2.懂得更多关于广告宣传的方法。
3.掌握和运用以下重点句式: Now you have to get people to buy it.Find ways to catch their eye.People get to know the advantages of your product after they experience using it.These suggestions can make your product really shine.
教学思路：
本课时的教学内容是冀教版八年级下册英语第五单元的第五课时,主要涉及介绍广告宣传。在授课之前先让学生通过网络及其他途径懂得广告宣传的情况。课上可以通过让学生小组合作的形式进行相互交流;同时,教师通过幻灯片、图片、照片等向学生展示一些广告宣传活动,并让学生用英语进行简单介绍。掌握运用广告宣传这一生活场景的英语表达。
教学准备：
设计教学PPT,录音机,多媒体,图片和单词卡片。
教学过程:
StepⅠ.Lead in
Leading in 【情景1】
Show some pictures about different advertisements of different products.Then discuss the following questions:
T:Hello,boys and girls.Do you know about the advertisements?
S1:Yes,they’re everywhere.
S2:We can see them all the time.
T:What products need the advertisements?
S3:All the products.
T:What do you think of the advertisements?
S4:Interesting.
S5:Useful.
Discuss the questions in groups.Ask the students to talk for three minutes.Then let them present their talk in class.
[设计意图]　利用学生学过的内容,从询问商品广告开始,轻松进入语境,进而介绍生词,图片的使用使学习更加形象直观,自然地进入谈论广告宣传的新话题。
Leading in 【情景2】
Greet the class.
T:Hello! Boys and girls!
Ss:Hello! Mr./Ms.XX.
Ask the students to introduce the ad in class.
S1:It can help people to know about products.
S2:It’s useful.
S3:But people don’t believe it.
Show the new word “product” and show the picture of products to the students.
T:How do you push a product?
S4:Make an ad.
S5:Be honest.
S6:Go to trade shows.
…
[设计意图]　运用学生所学的知识,从谈论熟悉的入手进入新内容的学习,运用实物或图片帮助学生学习生词,直观、感性、形象。
StepⅡ.Presentation
If some students feel the passage is too long,the teacher can divide it into two or three parts.Then ask them to read them in groups.After a while,ask them to read one by one.
(1)Remember,you need to make your product stand out.
(2)Find ways to catch their eye.
(3)People coming to trade shows already have an interest in similar products.
(4)People get to know the advantages of your product after they experience using it.
Please pay attention to the long words:product,advantage,experience.
[设计意图]　小组合作训练阅读,利用多媒体,展示一些商品广告的图片,创设情景,使同学们身临其境,激发说的欲望。在练习中巩固本课需要掌握的句型。
StepⅢ.Listening
T:Listen to the tape with your book closed and fill in the blanks.
1.We should study the customers’ ages,　　　　 and other information.?
2.People can experience your product,　　　　 it and then buy it.?
3.Offering samples and deals will get you more 　　　　.?
【Keys】　1.interests　2.enjoy　3.customers
[设计意图]　加深同学们对课文的掌握,学生们带着问题有目的地倾听,容易把握内容完成填空。
StepⅣ.Post-listening Activities
After listening to the passage,get the class to read it aloud.
Ss read aloud.Then practice the passage.Focus on the stressed words,pronunciation and intonation.
[设计意图]　学生训练听力之后,朗读巩固,训练学生的语音语调;再模仿对话,编出自己的对话,培养学生运用目标语言进行交际的能力。
StepⅤ.Reading
1.Read the text and decide whether the statements are true or false.
(1)You should choose the correct media to push your product. (　　)
(2)Going to trade shows is a good way to present your product. (　　)
(3)After using the product, people must buy it. (　　)
2.Then ask some volunteers to read the passage.
3.Read the text again and fill in the blanks.
(1)Find ways to 　　　　their eye.?
(2)People get to know 　　　　your product after they experience using it.?
(3)These 　　　　can make your product really shine.?
(4)Go to trade shows and 　　　　your product.?
(5)　　　　 your product using samples and good deals.?
【Keys】　1.(1)T　(2)T　(3)F　3.(1)catch　(2)the advantages of　(3)suggestions　(4)present (5)Push
☆教材解读☆
1.Remember,you need to make your product stand out.?
句中stand out 意思是“出色,杰出”。
She stood out before she got married.
她结婚之前很出色。
【拓展】　(1)①stand out as…意思是“作为……是出色的”。
He stands out as the best student in his class.他是他班里最出色的学生。
②stand out among…意思是“在……中是出色的”。
These two books stood out among all the books.这两本书是所有书里面最好的。
(2)stand构成的短语:
①stand aside站一边。
Stand aside and let us pass.
站一边,让我们过去。
②stand by袖手旁观。
How can you stand by and do nothing?
你怎么能袖手旁观、无所作为呢?
③stand back退后。
The policeman asked the spectators to stand back.警察要旁观者退后。
④stand for代表。
What do the letters UN stand for?
字母UN代表什么?
⑤stand down离职,退出证人席。
The judge asked the witness to stand down.法官要求目击者退出证人席。
⑥stand up站立。
She stood up when they came in.
当他们进来时,她站了起来。
⑦stand up to勇敢反对。
Well,somebody got to stand up to him.
但是,总有个人要站出来反驳他。
　　⑧stand over监督。
I hate to have my boss standing over me.
我不喜欢上司监督我。
2.Find ways to catch their eye.?
catch one’s eye意思是“引起某人的注意”。
They made many posters to catch our eye.
他们做了许多海报去吸引我们的目光。
【拓展】　(1)catch one’s eye还可意为“和某人的目光相遇”。
As soon as we caught his eye,he would be shy.我们一遇到他的目光,他就会害羞。
(2)由eye组成的短语:
①with one’s eyes open 心知肚明。
She knew that with her eyes open.
她很懂得那件事。
②an eye for an eye以牙还牙。
He took an eye for an eye.他以牙还牙。
③keep an eye on照看。
Please keep an eye on the children.
请照看一下孩子们。
④have an eye for sth 对某物有鉴赏力。
Be creative and have an eye for quality.
富有创造性和高品质的鉴赏能力。
3.People coming to trade shows already have an interest in similar products.?
句中have an interest in意思是“在某方面有兴趣”,其中interest是名词,意思是“兴趣”。
He has an interest in music.
他对音乐有兴趣。
【拓展】　(1)interest作名词组成的短语:
lack of interest缺乏兴趣;with interest有兴趣;show interest in sth对某事/物有兴趣;take an interest in对……产生兴趣;have no interest in sth对某事/物不感兴趣;lose interest in sth 对某事/物失去兴趣。
(2)interest可以作动词,意思是“使感兴趣”。
This book will interest you.
这本书将会使你感兴趣。
【辨析】　interested,interesting
interested和 interesting 都是形容词,interested一般用来修饰人,意思是“对……感兴趣”,interesting一般用来修饰物,意思是“有趣的”。
She is interested in that interesting book.
她对那本有趣的书很感兴趣。
　　4.People get to know the advantage of your product after they experience using it.?
◆get to do sth意思是“开始感受到,达到”,期间有一个过程。
Children get to know each other from games.孩子们通过游戏开始互相懂得。
【拓展】　get sb/sth to do sth意思是“让某人/某物去做某事”。
I sometimes get my sister to help me do chores.有时候,我让我妹妹帮我做些杂物活。
◆experience作动词,意思是“感受,经历”,接名词或者代词。
With your help,I experienced success happily.在你的帮助下,我尝到了成功的喜悦。
【拓展】　experience也可以作不可数名词,意思是“经验,阅历”,有时可以作可数名词,意思是“一次经历”。
He has some travelling experience.
他有一些旅游的经验。
She had a great experience in Beijing.
她在北京有一次很棒的经历。
[设计意图]　学生通过阅读课文,懂得重点内容,并且通过判断正误来巩固对课文的理解和掌握;朗读课文并填空,懂得课文重点句式。
StepⅥ.Complete Let’s Do It!
Ask the students to read the passage again and finish No.1,No.2 and No.3.
[设计意图]　Let’s Do It! 部分中的No.1,No.2重点是阅读教学,以习题的形式,既巩固了课文,又训练了做题能力;No.3利用练习题的方式,考查学生对课文重点单词的掌握。
StepⅦ.Task
GROUP WORK:Let’s Do It! Project!
Ask some students to come to the front of the classroom in groups and finish Project.
[设计意图]　Project的重点是口语表达训练,同学们通过小组合作来完成。以谈论给产品做广告为话题,课文已经给出了一些句子,提供了一个语境完整、内容丰富的话题,自然呈现本单元的核心句型,为学生进一步掌握课文做了巩固。小组合作的形式,训练学生的合作意识,小组之间的竞争,激发学生的积极性。
StepⅧ.Exercises
T:Now,look at the sentences with some missing words.Please use proper words to fill them.
1.He　　　　(杰出) in his class.?
2.She is　　　　(相似) to her mother.?
3.I can help 　　　　(顾客)with products.?
4.The shop 　　　　(提供) lots of good food for the neighbourhood.?
5.　　　　(尝试) it and you will enjoy it.?
【Keys】　1.stands out　2.similar　3.customers　4.offers　5.Taste
[设计意图]　以学评教、强化落实。当堂检测主要是由本节内容组成的形成性评价,利用已知的信息,让学生补充,让他们得到充分的训练。
StepⅨ.Homework
1.Practice the passage with your group members after class.
2.Copy the new words twice.
[设计意图]　口头练习和单词记忆相结合,复习、归纳,注重语言知识的操练与积累。
Lesson 29　How to Push a Product
create,customer,already,similar,offer,shine,succeed
push a product,stand out,catch one’s eye,have an interest in,get to do sth
Now you have to get people to buy it.
Find ways to catch their eye.
People get to know the advantages of your product after they experience using it.
These suggestions can make your product really shine.
Go to trade shows and present your product.
Push your product using samples and good deals.
教材习题解答
【Lesson 29】
1　1.T　2.F　3.T　4.F
3　similar,customers,catch their eye,offer,excellent,stand out