译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共17张）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共17张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.9MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-30 21:34:08 | ||
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课件17张PPT。牛津高中英语 M4U1 Reading 教学课件M4Unit1 Advertising
Reading: AdvertisementsWhat is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.AdvertisementsCommercial
advertisementsPublic service
advertisements 广告 商业广告 公益广告Expository writing is meant to introduce you
to basic information on a topic. (说明文)Reading strategy: Read expository writingintroduction of subjectsupporting detailsconclusiona subjectAnalysing the structure of the passage:Advertisementintroductionsupporting detailsconclusionParagraph 1Paragraph 2 - 4Paragraph 51. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?Read the passage quickly and answer:1. What do ads try to persuade people to do?
To buy a product or service, or to believe in an idea.2. What does PSA stand for?
It stands for Public Service Advertisements.3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.Further ReadingNext, read the passage again and finish
C1: decide whether the sentences are
True or False.1. Most people are not aware of how many ads are
around them.
2. Advertisements are always meant to promote a
product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same
methods.
5. Commercial ads can give us valuable
information about how to live our lives.
6. An ad warning people against smoking is an
example of a PSA.Careful Reading Read the passage carefully and answer the questions in C2. 1. Where are advertisements usually found?
They are usually found in newspapers
and magazines, on the Internet, radio
and television.Carefully read the passage and answer:2. What is the major distinction between commercial advertisements and PSAs?
A commercial advertisement is one which
someone has paid for to advertise a product or
service, while a PSA is often run for free, and is
meant to educate people about health, safety,
or any other problem that affects public welfare.3. Why are some of the advertisement clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether innocent.4. When did China begin a nationwide public service advertising campaign?
In 1996.5. Why should we follow the advice in PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot.Group discussionWhat’s your attitude towards advertisements?
Useful? Necessary? Beneficial? Or otherwise?
Why do you think that? HomeworkPlease write a short passage, telling us your attitudes towards advertisements. 60 words at most.
Reading: AdvertisementsWhat is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.AdvertisementsCommercial
advertisementsPublic service
advertisements 广告 商业广告 公益广告Expository writing is meant to introduce you
to basic information on a topic. (说明文)Reading strategy: Read expository writingintroduction of subjectsupporting detailsconclusiona subjectAnalysing the structure of the passage:Advertisementintroductionsupporting detailsconclusionParagraph 1Paragraph 2 - 4Paragraph 51. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?Read the passage quickly and answer:1. What do ads try to persuade people to do?
To buy a product or service, or to believe in an idea.2. What does PSA stand for?
It stands for Public Service Advertisements.3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.Further ReadingNext, read the passage again and finish
C1: decide whether the sentences are
True or False.1. Most people are not aware of how many ads are
around them.
2. Advertisements are always meant to promote a
product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the same
methods.
5. Commercial ads can give us valuable
information about how to live our lives.
6. An ad warning people against smoking is an
example of a PSA.Careful Reading Read the passage carefully and answer the questions in C2. 1. Where are advertisements usually found?
They are usually found in newspapers
and magazines, on the Internet, radio
and television.Carefully read the passage and answer:2. What is the major distinction between commercial advertisements and PSAs?
A commercial advertisement is one which
someone has paid for to advertise a product or
service, while a PSA is often run for free, and is
meant to educate people about health, safety,
or any other problem that affects public welfare.3. Why are some of the advertisement clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether innocent.4. When did China begin a nationwide public service advertising campaign?
In 1996.5. Why should we follow the advice in PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot.Group discussionWhat’s your attitude towards advertisements?
Useful? Necessary? Beneficial? Or otherwise?
Why do you think that? HomeworkPlease write a short passage, telling us your attitudes towards advertisements. 60 words at most.