课件42张PPT。Welcome to the unit
AdvertisingdvertisingAUnit 1Welcome to the UnitNike: "Just Do It"
想做就做! Apple: "Think Different"
非同凡想McDonald's: "I'm Lovin' It"
我就喜欢!KFC:Finger Lickin' Good
好吃到让你舔手指!Enjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsBrainstorming:1. Where can we find these ads?
2. Why do you like these ads?On billboards, on the Internet, in newspapers/
Magazines, on TV, in leaflets, or in buses etc.They are quite interesting, creative and we can get some useful information from them.Observation: Observe the four pictures on Page1. Try to divide them into two parts.Ads for social problems
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooDiscuss and speak: Read the instructions and focus on the four posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?This poster is a commercial
advertisement. It offer the
Airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Enjoy your music,
Enjoy your Sony!Cherish
your life!Taiwan,
China!Shoes can fly!
So do your dreams!Homework1. Look for more interesting ads and show them to your classmates next time.
2. Make good preparations for Reading part.