译林牛津版高中英语模块四Unit1Advertising Reading1课件（共25张）
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| 名称 | 译林牛津版高中英语模块四Unit1Advertising Reading1课件（共25张） |  | |
| 格式 | zip | ||
| 文件大小 | 4.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-30 21:38:13 | ||
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课件25张PPT。M4U1 Reading
AdvertisementsDo you like the videos ?
They are...？Advertisements/AdsLead in Read the article quickly and answer：
1. What do ads try to persuade people
to do?(within 12 words)
2. What does PSA stand for? (within 3 words)
3. If I want to promote a product, which
type of ads should I choose?(within 2 words)
Task ISkimming & Scanning1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Task ISkimming & Scanning2. What does PSA stand for?
Public service advertisements.
3. If I want to promote a product,
which type of ads should I choose?
Commercial advertisements.Task ISkimming & Scanning Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFListen to the recording and decide whether the following sentences are true or false.Task IILitsening for Details PSAs and commercial ads use some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFTTask IILitsening for DetailsTask IIICloze IIRead the passage again, filling each blank with one word.Advertisements, 1 often use clever language and attractive pictures, play an important part in our lives. There are 2 main types of advertisements — commercial advertisements and public service advertisements.
A Commercial advertisement is aimed to promote 3 product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods 4 fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it is 5 innocent. PSAs, 6 , don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot 7 following the advice they give.
Next time, remember to think before buying something so that you will not be cheated. When 8 comes to advertisements, we must all use our intelligence and not be a slave to them.Task IIICloze IIAdvertisements, which often use clever language and attractive pictures, play an important part in our lives. There are two main types of advertisements — commercial advertisements and public service advertisements. A Commercial advertisement is aimed to promote a product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods to fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it altogether is innocent. PSAs, however, don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot by following the advice they give.Next time, remember to think before buying something so that you will not be cheated. When it comes to advertisements, we must all use our intelligence and not be a slave to them.Next time, remember to think before buying something so that you will not be cheated. When it comes to advertisements, we must all use our intelligence and not be a slave to them.A Commercial advertisement is aimed to promote a product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods to fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it altogether is innocent. PSAs, however, don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot by following the advice they give.Advertisements, which often use clever language and attractive pictures, play an important part in our lives. There are two main types of advertisements — commercial advertisements and public service advertisements. Reading StrategyWhile reading expository writing, it's important to figure out the structure of the passage.Reading Expository Writing (说明文)
Para1-2 Introduction of the Subject
Para3-4 Supporting Details
Para5 Conclusion
The structure of expository writing‘Bright-Teeth fights bad breath!’
‘You are proud of your cooking, so shouldn't you buy the very freshest food?’‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope—educating every child’
‘When you smoke cigarettes, you are slowly killing yourself’Task IVFinding SlogansA good slogan should beConcise(简洁)UnderstandableMeaningfulImaginativeEasy to spread…Group WorkPlease work in groups.
Each group will get an ad without slogan, you are supposed to:
1. Figure out the products or ideas advertised
2. Come up with a slogan to match each ad.
3. Present the slogan to the class and try to
persuade others to believe in your ads.Have fun but surf safe!Show Time5627What have we learnt in this class?
AdvertisementsReading StrategyHow to make a good slogan.Homework:
1. Do part E on page5.
2. Underline language points in the passage.Thanks for your attention !
AdvertisementsDo you like the videos ?
They are...？Advertisements/AdsLead in Read the article quickly and answer：
1. What do ads try to persuade people
to do?(within 12 words)
2. What does PSA stand for? (within 3 words)
3. If I want to promote a product, which
type of ads should I choose?(within 2 words)
Task ISkimming & Scanning1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Task ISkimming & Scanning2. What does PSA stand for?
Public service advertisements.
3. If I want to promote a product,
which type of ads should I choose?
Commercial advertisements.Task ISkimming & Scanning Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.TFFListen to the recording and decide whether the following sentences are true or false.Task IILitsening for Details PSAs and commercial ads use some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
An ad warning people against
smoking is an example of PSA. TFTTask IILitsening for DetailsTask IIICloze IIRead the passage again, filling each blank with one word.Advertisements, 1 often use clever language and attractive pictures, play an important part in our lives. There are 2 main types of advertisements — commercial advertisements and public service advertisements.
A Commercial advertisement is aimed to promote 3 product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods 4 fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it is 5 innocent. PSAs, 6 , don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot 7 following the advice they give.
Next time, remember to think before buying something so that you will not be cheated. When 8 comes to advertisements, we must all use our intelligence and not be a slave to them.Task IIICloze IIAdvertisements, which often use clever language and attractive pictures, play an important part in our lives. There are two main types of advertisements — commercial advertisements and public service advertisements. A Commercial advertisement is aimed to promote a product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods to fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it altogether is innocent. PSAs, however, don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot by following the advice they give.Next time, remember to think before buying something so that you will not be cheated. When it comes to advertisements, we must all use our intelligence and not be a slave to them.Next time, remember to think before buying something so that you will not be cheated. When it comes to advertisements, we must all use our intelligence and not be a slave to them.A Commercial advertisement is aimed to promote a product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods to fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it altogether is innocent. PSAs, however, don’t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot by following the advice they give.Advertisements, which often use clever language and attractive pictures, play an important part in our lives. There are two main types of advertisements — commercial advertisements and public service advertisements. Reading StrategyWhile reading expository writing, it's important to figure out the structure of the passage.Reading Expository Writing (说明文)
Para1-2 Introduction of the Subject
Para3-4 Supporting Details
Para5 Conclusion
The structure of expository writing‘Bright-Teeth fights bad breath!’
‘You are proud of your cooking, so shouldn't you buy the very freshest food?’‘Yes to life, no to drugs’
‘Knowledge changes life’
‘Project Hope—educating every child’
‘When you smoke cigarettes, you are slowly killing yourself’Task IVFinding SlogansA good slogan should beConcise(简洁)UnderstandableMeaningfulImaginativeEasy to spread…Group WorkPlease work in groups.
Each group will get an ad without slogan, you are supposed to:
1. Figure out the products or ideas advertised
2. Come up with a slogan to match each ad.
3. Present the slogan to the class and try to
persuade others to believe in your ads.Have fun but surf safe!Show Time5627What have we learnt in this class?
AdvertisementsReading StrategyHow to make a good slogan.Homework:
1. Do part E on page5.
2. Underline language points in the passage.Thanks for your attention !