课件24张PPT。Group work:
What kind of advertisement do you like?I like the advertisement which…The factors of
a good advertisementThey have no wires.Put them on, and you can listen to music even in the bath.With them, you can go up to sixty meters away from your radio or TV.Guess: What product is selling in this
advertisement?headphoneThink: What’s special about this product?They are gold and attractive.They are also useful in noisy situations.Customers would be satisfied with them!Think: What’s special about this product?They have no wires.Put them on, and you can listen to music even in the bath.They are gold and attractive.They are also useful in noisy situations.Customers would be satisfied with them!feelings/ thoughts, different, adj.introduction, won’t changeWith them, you can go up to sixty meters away from your radio or TV. Facts or Opinionsgoldattractiveusefulsatisfied Read: the other two advertisements
on Page 14-15.
Find out: opinions & facts~~~~~Read to find: Facts & OpinionsRead to find: Facts & Opinions~~~~~If you are asked to design an advertisement, Ready to try the advertising business?Here are some products need to be designed.I Want to Kiss YouThe Future Apartment in BJYou Are More AttractiveWhen you use a mobile while driving, your head is somewhere elseGroup work:
Choose one and design an advertisement for it.
Try to make it attractive and creative.
Creating Time!Your advertisementTitle:Excellent Price: ¥__________Make your ad as attractive as possible!Standard of A Good Advertisement :Ladies and gentlemen:
It’s my great honor to introduce our company’s new product here.
(Your advertisement …)
Thanks for your listening!HomeworkMake your presentation into a composition.Factsspecial ? selling pointsOpinionsbased on factsCatchy sentence(s)+What makes a good advertisement?